Portfolio January 2011

Luke Hallam - Portfolio January 2011

Identity produced for Architect Matthew Whatley based in Leeds/Nottingham.

Matthew required an Identity to be applied to a variety of print media formats. The designs needed to be strong enough to be produced across stationery for a range of budgets and clients, to improve access to work.

The logo is the initials of Matthew Whatley Architecture in a simplistic triangular form. A triangle becomes more relevant for its client because of the structural properties. Triangular forms have been reflected throughout the design on a variety of printed forms and business card treatments.

Produced with a variety of foils on 245gsm matt stock for business cards, and Stationery produced with Waterproof stock.

With a variety of Beers and Beer styles available, the modern mis-conception of beer is that it is dry, bland and largely only drank by old lonely men.The ‘You’d better beer-lieve it!’ Information graphic guide aims to shine light on the subject in a relaxed and positive way and inform the viewer of what beers are avaliable, the variety of styles to choose from and why Real Beer is the must have choice over disappointing mass-produced alternatives.

The guide has been divided into tabbed pages of 9 different styles of beer for quick reference and feature colour samples, names and information about each beer style and their differences. It also features a short history, and where to find more information on Real Beer.

To expand on audience and to appeal to a younger audience, the guide has been proposed as an IOS device application to allow the scope to add to the information as an on-going source.

GREAT HECKTHATS A BLOODY GOOD BREWING COMPANY

An identity for Yorkshire Brewery Company ‘Great Heck’ using the visual style of the Beer guide Brief.The Identity shows treatments for 3 different beers and colourways. The visual style has been applied to bottles and beer pumps for different beers. The typography and language gives a light-hearted cheery approach to beer with a friendly Yorkshire nature in which it is brewed.

Produced on a short time scale.

LOCK, STOCK.

USE YOUR SMARTPHONE TO SCAN AND SEARCH ONLINE FOR GUY RITCHIE CONTENT. GUY RITCHIE GREATEST HITS.

LOCK, STOCK.

LOCK, STOCK.

USE YOUR SMARTPHONE TO SCAN AND SEARCH ONLINE FOR GUY RITCHIE. GUY RITCHIE GREATEST HITS. GUY RITCHIE GREATEST HITS.

Creators. Ska FilmsDirector. Guy Ritchie.Writer. Guy Ritchie.Starring. Jason Flemyng. Dexter Fletcher. Nick Moran. Jason Statham. Steven Mackintosh. Nick Rowe.Film Total time. 107 MinutesUK Age Rating. 18 Years

Four Jack-the-lads find themselves heavily - seriously heavily - in debt to an East End hard man and his enforcers after a crooked card game. Overhearing their neighbours in the next flat plotting to hold up a group of out-of-their-depth drug growers, our heros decide to stitch up the robbers in turn. In a way the confusion really starts when a pair of antique double-barrelled shotguns go missing in a completely different scam.

The nature of Guy Ritchie films are very strong, blunt and to the point, reflected in the design of the posters. Minimal colour and type to the point with the QR code as the focus. One of the best ways to decide on wether to see a film or not is through a film trailer or extract to promote itself.

The QR code is a direct link on you camera based device to the film trailer of the film in question, allowing users to experience the film without viewing the whole film.

SHERLOCK HOLMES.


LAYER CAKE.


ROCK N ROLLA.


SNATCH.


The QR code is the main focus of the design, because of its underrated potential, and becomes more obvious as a link to more information. The design has also been applied to DVD covers for use in DVD rental stores to view a film trailer while choosing which film to rent.

Motion graphics would be proposed for QR coded video to continue the design feel throughout, but for now the video links are existing film trailers. This allows potential for collaboration in the future.

Combining individual talents to provide new and exciting opportunities

market week

Blenheim WalkLeedsLS2 9AQUnited KingdomTel: 0113 202 8000International: (+44) 113 202 8000Fax: 0113 202 8001Email: [email protected]

Market Week aims to bridge the gap between being a student and becoming an enterprising graduate. Market Week provides the opportunity to purchase work from members of the Leeds College of Art community, and the chance to meet future influential talent.

Original Artwork availableBusiness opportunitiesLocal talent showcase

Monday 1st - Sunday 7th November 2010

Combining individual talents to provide new and exciting opportunities

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market week

market weekLeeds College of Artinvites you to join us

Combining individual talents to provide new and exciting opportunities.

1st - 7thNovember

2010

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Exhibition & Opportunities

Market Week is a Pop shop set up by Leeds College of Art to promote LCA talent from students, staff and friends. The Shop will be set up for a maximum of week to sell work and network with other creatives.

The Identity of Market Week logo visualises the intent of the pop shop. Each coloured segment symbolises an individual talent, but when combined create something new and exciting.

From all at

peter maturiSeasons Greetings

Peter Maturi is a Family run Cookshop in the City centre of leeds. For the Christmas Season, a Visual Identity was proposed to be applied over a variety of different forms of medium. Originally, It was proposed to just create a POS ticket in a variety of sizes (a4, a5, a6) but I have extended to create other store visuals, giftwrap, and potential gifts.

Christmas Decorations have been proposed and produced as clear acrylic lasercut snowflakes in a variety of styles and sizes to be sold, continuing the Seasonal theme in Peter Maturi. As repetition of the snowflakes are featured on the logo.

Peter Maturi uses Century Gothic and a target logo and was required in the design to stay corporate.

Examples of the giftwrap and card designs created for Christmas at Peter Maturi. Cards are created onto Watercolour stock for a heavier weight and sold in packs of 5 instore. Giftwrap was produced by screenprinting white ink onto parcel roll for a strong reversed-out pattern.

Kat Gardner-----

Decorated Cakes

Kat Gardner-----

Decorated Cakes

Kat Gardner-----

Decorated Cakes

Kat Gardner-----

Decorated Cakes

Kat Gardner-----

Decorated Cakes

Kat Gardner is a freelance baker and cake decorator who approached me about branding and identity for her work just to promote herself a little more.

Kat bakes and decorates from her own recipe from start to finish, so a personal approachable feeling is also a must. With a limited budget, the designs need to be flexible to be applied to different forms of media.

The identity was based around the logo to be applied to different forms of media. The logo was produced in four colourways for variety of clients and formats. To keep costs down for Kat, the logo treatments have been produced on adhesive matt stock to be applied to existing packaging and keep costs down for different clients.

Recipe cards aswell as an apron have been produced for additional promotions to be used and distributed at demonstrations, trusted customers and client interaction.

Documents

Portfolio January 2011