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2 Course Overview | POPI ACT and Direct Marketing Principles | onlineacademy.co.za

CERTIFICATE IN

POPI ACT AND DIRECT MARKETING PRINCIPLES

Written by professionals, for professionals. Direct marketing is defi ned by the Protection of Personal Information (POPI) Act as any means to approach a data subject, either in person or by mail or electronic communication, for the direct or indirect purpose of promoting or off ering to supply any goods or services in the ordinary course of business, or alternatively requesting a data subject to make a donation of any kind. It is advisable that any business making use of direct marketing by unsolicited means should ensure that they inform data subjects when requesting information and of the purpose of requesting such information.

WHAT YOU WILL LEARN:

0102

Introduction to the POPI Act and Personal Information

Processing Personal Information

0304

The Implications of POPI in Direct Marketing

Legal Compliance with the POPI Act

Course Overview | POPI ACT and Direct Marketing Principles | onlineacademy.co.za 3

COURSE DURATION

HOUR MODULES

MODULES

HOURSThe phrase ‘soft skills’ is often used to describe the skills which characterise relationships and other people, or how you approach interactions.

For many people, the so-called soft skills are often some of the most diffi cult skills to develop. Job-re-lated expertise (hard skills) are essential in any profession. However, over the last 10 years, under-standing has grown that perhaps soft skills may ul-timately be more important in determining levels of success.

Hard skills are a basic minimum necessity in order to operate in a particular workplace. Whether or not you are successful in your career may depend on how developed your soft skills are.

“

”

144

Please take note that these hours are only estimated times.

Our online courses and workshop training for continuing professional development, written by professionals for professionals and involving thoughtful online interaction with your peers, go a long way towards resolving issues and managing compliance.

The most significant advantage of self-study is the independence it offers. Studying alone allows delegates to concentrate and focus on their studies at their highest level.

4 Course Overview | POPI ACT and Direct Marketing Principles | onlineacademy.co.za

POPI ACT AND DIRECT MARKETING PRINCIPLES

WHAT YOU WILL LEARN

• Understand the nature and scope of the Protection of Personal Information Act.

• Identify personal information.

• Identify special personal information.

• Identify data subjects and responsible parties.

• Identify operators and their status under POPI.

• Identify the processing of personal information.

• Understand when it is necessary to notify a data subject.

• Understand the concept of direct marketing.

• Understand opting-in and opting-out as forms of direct marketing consent.

• Understand the legal position in relation to direct marketing before POPI comes into effect.

• Understand the legal position in relation to direct marketing after POPI comes into effect.

• Identify personal information for direct marketing.

• Understand the consequences for failing to comply with POPI.

Course Overview | POPI ACT and Direct Marketing Principles | onlineacademy.co.za 5

WHO SHOULD DO THISCOURSE?

• Persons involved with the collection of personal information in a business environment for direct marketing purposes.

• Marketing managers.

• Marketing service providers.

This short course is designed for the following audience:

For this short course, it is advisable that you have the following experience/knowledge:

• Extensive knowledge on the subject.

• Learners with 5-10 years’ workplace experience.

• Fully competent professionals.

6 Course Overview | POPI ACT and Direct Marketing Principles | onlineacademy.co.za

WHAT YOU WILL LEARNP O P I A C T A N D D I R E C T M A R K E T I N G P R I N C I P L E S

01INTRODUCTION TO THE POPI ACT AND PERSONAL INFORMATION

POPI aims to regulate the collection, stor-age and destruction of personal informa-tion; and provide remedies to those whose right to privacy and data security have been infringed. Modern society demands the pro-tection of privacy and personal information. The constitutional right to privacy has given rise to the enactment of the Protection of Personal Information Act 4 of 2013.

02PROCESSING PERSONAL INFORMATION

Processing of personal information is an ongoing process and compliance with POPI is applicable for as long as personal infor-mation is processed. The responsible party carries the duty to comply with POPI and must determine the purpose for the pro-cessing of the Personal information. This module will explore persons responsible, operators and liabilities during the process.

04LEGAL COMPLIANCE WITH THE POPI ACT

Non-compliance with POPI holds serious consequences and makes provision for civ-il liability in circumstances where the Act is breached. Restrictions on the collection of personal information is more cumbersome than direct marketing restrictions in terms of POPI, requests by direct marketers for personal information of close friends and family is not permitted under POPI without consent.

03THE IMPLICATIONS OF POPI IN DIRECT MARKETING

Direct marketing is a legitimate business interest for a business and is mainly used to source new clients and customers. POPI does not end direct marketing, POPI mere-ly imposes new rules for conducting such practices. Consent is central to direct mar-keting practices, this module will explore consent as a whole.

Course Overview | POPI ACT and Direct Marketing Principles | onlineacademy.co.za 7

THE BENEFITS OF

ONLINE SKILLS DEVELOPMENT

Forget about attending classes for hours, sitting in an uncomfortable chair, and suffering from back pain by the end of the day. You will not be bound to physical class sessions when you opt for online education. All learning materials are provided online, so you’ll easily access them from the comfort of your office or home.

COMFORT

A self-paced system enables learners to make progress with a rhythm that suits them. This does not require attending live sessions; you can access the materials at any time that works for you. If you have to work or take care of your home and children during the day, you can study at night. That’s an advantage the traditional educational system cannot beat.

SELF-PACED LEARNING

The fact that online programs are cheaper when compared to the ones held in a traditional campus setting is enough to convince you to consider them. The average tuition for online courses depends on multiple factors, so it varies from one program to another. Note, free courses don’t usually come with a certificate of completion.

LOWER COSTS

It doesn’t matter where your career stands at this moment; completed programs will always look good on your résumé. It will show potential employers that you’re committed to learning and that you’re eager to obtain more knowledge and new skills. You will certainly become a better candidate for a job promotion.

IMPRESSIVE RÉSUMÉ

8 Course Overview | POPI ACT and Direct Marketing Principles | onlineacademy.co.za

Course level: 04Study fi eld: ComplianceCourse cost: R1250.00 incl. VAT

Course level: 04Study fi eld: ComplianceCourse cost: R1250.00 incl. VAT

AVAILABLE NOW AVAILABLE NOW

Have you considered asking your boss to pay? Currently, over a quarter of our learners report that their employer has paid for their course.

Look at our Corporate Package that offers access to ALL OUR COURSES at a fraction of the individual price. Visit www.onlineacademy.co.za to fi nd out more or contact us at info@onlineacademy.co.za

R1250.00 including VAT

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