(N) The branch of science studying the psychological and physiological responses associated with sound

including Speech and Music

Preferred Solution for harsh winter dry skins of northern India

35%

Two months contribute to 1/3rd of the annual turnover

Cold cream used at least Once, Everyday

Uttar Pradesh , Rajasthan and Punjab contribute to

20% of winter sales

Pond’s Losing throne to other brands

To Re-establish Ponds cold cream as the most preferred winter cream for Daily use

41%17%

41%17%

RADIO

It takes at least 2 months before a new behaviour becomes a regular habit

-Journal of social Psychology

A Window into the daily lives of our consumer

POWER OF PSYCHOACOUSTIC

THE WINDOW

MUSIC

Time of Contact

MOMENT OF TRUTH

THE PLATFORM

Ponds Presents Yaadon Ka Idiot Box

40 STORIES56 DAYS

PONDS COLD CREAM, THE NEW HABIT

PSYCHOACOUSTICS

Agency Name Brand Name Caption Title

Lodestar UM Microsoft Empowering A BillionMindshare KELLOGG CHOCOS Changing the template from Sponsorship to OwnershipMadison Media Fevikwik Fevikwik Super MinuteInitiative Dettol Oginal Soap Banega Swach IndiaMindshare Pond's Cold Cream Pond's ki Kahani - Neelesh Misra ki ZubaniMaxus Myntra I #LiveforlikesMadison Media Saffola Masala Oats The Smarter Way to Stay FitMediaCom Communications Duracell Duracell - 10X Power In Your HandMadison Media Cadbury Bournvita Over 40 Top celebrities of India become the role Model of Tayyari

BEST MEDIA INNOVATION - SPONSORSHIPS

Let`s have the AV please