Podcasting Possibilities Karl Richter Allison Rossett & Associates © 2006 Rossett & Associates

Podcasting Podcasting PossibilitiesPossibilities

Karl Richter Karl Richter Allison Rossett & AssociatesAllison Rossett & Associates

© 2006 Rossett & Associates

AgendaAgenda

IntroductionIntroduction What is Podcasting?What is Podcasting? Who’s using them? How?Who’s using them? How? What makes a good podcast?What makes a good podcast? How can I learn more about How can I learn more about

podcasting?podcasting?


Podcasting Myth #1Podcasting Myth #1

““I need an iPod to podcast”I need an iPod to podcast”

Myth #2Myth #2

“ “Podcasting is a Podcasting is a revolutionaryrevolutionary

new idea.”new idea.”

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2 parts of a Podcast2 parts of a Podcast

Audio file + RSS feedAudio file + RSS feed

(.mp3 + RSS) = Podcast(.mp3 + RSS) = Podcast

RSS shows changes RSS shows changes to a webpage.to a webpage.

Not viewable in most Not viewable in most web browsers.web browsers.

Software helps you Software helps you subscribe to an RSS subscribe to an RSS feed.feed. NewsreadersNewsreaders Podcatchers Podcatchers

Podcasting is a mix of..Podcasting is a mix of..

Radio + Take-Out + Tivo + BloggingRadio + Take-Out + Tivo + Blogging

Let’s listen to some podcastsLet’s listen to some podcasts

ASTDASTD National Institute of HealthNational Institute of Health Microsoft TechNet Microsoft TechNet This Week in TechnologyThis Week in Technology

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Who’s educating with Podcasts?Who’s educating with Podcasts?

Universities Universities Lectures available through iTunes ULectures available through iTunes U

Museums Museums Docent tours available via iPod. SF MOMA, Docent tours available via iPod. SF MOMA,

Colonial WilliamsburgColonial Williamsburg

Personal Trainers Personal Trainers Workout/diet tipsWorkout/diet tips

How are podcasts used?How are podcasts used?

News-News- updates, internal communications updates, internal communications ViewsViews– single and multiple perspectives, panels– single and multiple perspectives, panels ExpertiseExpertise– interviews and presentations by – interviews and presentations by

people in the knowpeople in the know MotivationMotivation– where people and groups exhort – where people and groups exhort ExamplesExamples– providing an opportunity to extend – providing an opportunity to extend

training beyond the classroom into the field, with training beyond the classroom into the field, with vivid interactions and anecdotesvivid interactions and anecdotes

How could YOU use them?How could YOU use them?

UpdatesUpdates Motivation, sponsorshipMotivation, sponsorship Worked examplesWorked examples ?? ?? ??

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Questions to considerQuestions to consider

Why would someone listen? Why would someone listen? What is the purpose or purposes? What should What is the purpose or purposes? What should

they do as a result of the podcast?they do as a result of the podcast? What will encourage them to come back for What will encourage them to come back for

more?more? Is it a single message or a series?Is it a single message or a series? 1 hosts, co-host, panel discussion?1 hosts, co-host, panel discussion? Length of the show?Length of the show? How long until the next one?How long until the next one?

““Pod”agogyPod”agogy

Is your podcast training or telling?Is your podcast training or telling?

Podcasting PotholesPodcasting Potholes

No easy way to scan for contentNo easy way to scan for content

““Let’s just make this a podcast”Let’s just make this a podcast”

Good info + bad presentation = bad Good info + bad presentation = bad podcastspodcasts

Mixing a Good ShowMixing a Good Show

# of Hosts# of Hosts Deep content / wide contentDeep content / wide content DebateDebate Self-disclosureSelf-disclosure Listener involvementListener involvement FunFun

Why move towards podcasts?Why move towards podcasts?

CheapCheap (Relatively) Easy to make; easy to update(Relatively) Easy to make; easy to update Portable content, which brings messages into Portable content, which brings messages into

the workplace, closer to the challengesthe workplace, closer to the challenges NarrowcastingNarrowcasting Element in a blend, perhapsElement in a blend, perhaps BuzzBuzz

AgendaAgenda

IntroductionIntroduction What is Podcasting?What is Podcasting? Why should learning and information Why should learning and information

professionals care?professionals care? What makes a good podcast?What makes a good podcast? How can I learn more about podcasting?How can I learn more about podcasting?


How can I learn more?How can I learn more?

We’ll email you these slidesWe’ll email you these slides Links to podcast directoriesLinks to podcast directories

Odeo.com , iPodder.org Odeo.com , iPodder.org

SoftwareSoftware Audacity.sourceforge.net Audacity.sourceforge.net iLife 06 (Mac)iLife 06 (Mac) Feedburner.comFeedburner.com

TutorialsTutorials http://podcasting-101.workshops.help.com/http://podcasting-101.workshops.help.com/

Documents

Podcasting Possibilities Karl Richter Allison Rossett & Associates © 2006 Rossett & Associates