Podcast Episode 1 - paleomagazine.com€¦ · that I think that’s important is, you know, the Paleo diet—everybody, when they first hear about it, it’s like they want to see

Podcast Episode 1

{Music}

Introduction: Welcome to PMR, Paleo Magazine Radio, where we bring you Paleo

nutrition, exercise, and lifestyle perspectives from both the experts and the

everyday. PMR is brought to you by Paleo Magazine, the first and only print

magazine dedicated to the Paleo lifestyle, and is hosted by Tony Federico.

Tony Federico: Hello, everyone, and thank you for tuning in to PMR. My name is Tony

Federico and I’m excited to be here as your host on this journey of modern-

day primal living. This is episode number one, and since this is our very first

show, we wanted to take a little time to explain what PMR is all about. If

you’ve ever read Paleo Magazine, you know that it features a wide range of

content, from expert interviews, to inspiring personal stories, to recipes, to

products that fit in with the Paleo lifestyle. Paleo Magazine is the first

magazine totally dedicated to Paleo. And really, it is dedicated to you—the

people who are out there in the trenches, living this way despite the fact that it

runs counter to what much of society and nutritional science says you should

do to be healthy.

Now, with the addition of PMR to the Paleo Magazine family, we have the

opportunity to really take this to a whole other level. While the magazine is a

great vehicle for sharing information, with this podcast we’re really going to

be able to actually have a conversation with our readers and our listeners.

And that’s really the big idea here. In future shows, we’re going to have on a

Paleo expert—a blogger, a scientist, a doctor—but we’re also going to have

Paleo MagazinePodcast Episode 1

2013Page 1

on somebody who you’ve probably never heard of. This might be someone

who lost weight, overcame an illness, or simply discovered that they feel

better than they ever have before, by living the Paleo lifestyle. So, when we

say that we’re bringing you Paleo nutrition, exercise, and lifestyle

perspectives from both the experts and the everyday, this is what we mean.

So, if you’re interested in sharing your story, head on over to our Facebook

page at facebook.com/PaleoMagazine. Just click on the PMR tab and you’ll

find a short submission form that you can fill out. We look forward to hearing

from you. You can also talk to us on Twitter by using the hashtag pmradio.

The tweet of the week will be featured on the show, and we’ll be looking for

great recipe ideas, lifestyle tips, motivational quotes, Paleo humor—whatever.

So, go wild.

And while future episodes will feature two guests, today we’re going to do

things a little differently. We’re going to bring on Cain Credicott, the man

behind the scenes at Paleo Magazine and Paleo Magazine Radio. We’re kind

of going to interview each other, and this way you’ll get a chance to get to

know who we are and why we care so much about what we do.

{Music}

Tony Federico: So, we have Cain Credicott with us. He is the editor and publisher of Paleo

Magazine and he’s also the man behind Paleo Magazine Radio. Cain,

welcome to the very first episode. How are you doing today?

Cain Credicott: Thank you very much. I’m doing really good. I’m excited that we’re finally

getting this thing off the ground, too. We’ve been talking about it for quite a

while, so I’m jazzed that we’re finally here and doing it.


2013Page 2

Tony Federico: Absolutely. And I thought with this first episode it would be a really great

opportunity for people to get a chance to know who we are; what we’re

bringing to the table. It’s also a time for us to kind of explain why we’re

doing this podcast. There’s obviously a lot of really great Paleo podcasts out

there already. But we’re planning on doing things a little bit differently, and

something that we think is going to add to the conversation.

I thought it would be great for us to kind of start this conversation off, just

with our own definition of the Paleo diet. You know, obviously there’s a lot of

different variations on the Paleo diet that are out in the world right now—

people who are maybe focusing on, say, starch versus low-carb; or something

like the Bulletproof Diet, where it’s eliminating a particular type of toxin from

your diet. So, there’s a lot of different varieties out there. And I just wanted

to kind of get your perspective on what you think is the Paleo diet.

Cain Credicott: I agree, there’s a ton of good podcasts out there. You know, we featured a list

of most of them in one of our recent issues, and there’s a ton of them. There’s

no reason to listen to any radio any more – you know, any music; you can just

listen to that stuff all day, there’s so many of them.

But one of the things that I thought was kind of missing from that whole

group was getting the regular person᾽s perspective. And one of the reasons

that I think that’s important is, you know, the Paleo diet—everybody, when

they first hear about it, it’s like they want to see the, here᾽s what you eat;

here᾽s what you don’t eat. Here᾽s what you do for this; here᾽s what you don’t

do for this. And this very kind of concrete thing.


2013Page 3

And what people have to realize really quick is that it’s more of a template

than a concrete thing. What works for me may not work at all for you. So,

other than, you know, the no grains, no legumes, cut down on sugar—that

kind of stuff—it’s really wide open as far as I’m concerned, in that more

whole food, real food, kind of category. And you really have to look at what

works for you.

And so, what I’m hoping to accomplish with this podcast is that people will

hear stories from someone else who tried Paleo and they were able to

overcome some chronic illness, or help their kids with ADHD, or something

like that. And, you know, they did it and they didn’t eat coconut; or they did it

and they didn’t eat, I don’t know, any fruit at all, because they have fructose

problems or something. I don’t know. So, people will hear that and realize,

oh, it’s okay if I don’t do that. Because a lot of times they get stuck in that,

okay, I have to eat this; I have to eat that, kind of a thing.

Tony Federico: Absolutely. And I totally agree. And for me, I think the biggest thing that I’ve

learned from embracing the Paleo lifestyle – and to me it really is a lifestyle.

It’s not just about what I’m eating and putting in my mouth. It’s, how am I

moving my body? When I’m sitting at home at night, am I paying more

attention to my new smartphone than my wife, who’s a real human being in

the room with me?

So, there’s a lot of challenges that are presented by modern living—things that

human beings haven’t encountered, really, ever before. And there’s great

opportunities with that. But then there’s also some things that we may need to

be concerned about. And it’s really our choice whether we are controlled by

some of these forces, or we find a way to live with them. And I think the

modern food environment is absolutely an example of that.


2013Page 4

And that’s really what, to me, Paleo seeks to address. How do we as a modern

human being with primitive DNA—with prehistoric DNA—navigate this

world? How do we hunt and gather in the grocery store? How do we find

ways to mimic the movement that we would have normally received just by

living, and having to fend for ourselves, and build homes, and do all those

sorts of things, in a world where we really don’t have to move at all—where

we can essentially access everything we need through a computer or a fast

food drive-in.

So, I really feel like this whole Paleo lifestyle is a solution. It is a philosophy.

It’s something that’s very holistic in terms of what it offers. And it’s

absolutely something that we have to, as an individual, own and make for

ourselves. So, I agree 100 percent.

What was the thing that kind of cued you into this? What was the thing that

sort of took you from, hey, I’m just a regular guy, to, hey, I’m doing this Paleo

thing. What was that turning point?

Cain Credicott: Like a lot of people, it was health-related. I got diagnosed with celiac disease

and a couple other food allergy things, I don’t know, a few, three, four years

ago or something. And, you know, at the time, immediately switched to

gluten-free and did the typical gluten-free grains and all that kind of stuff.

And kind of felt better, but not great.

And so, I thought, okay, well, then what I really must have to do to really feel

good is to go the gluten-free vegan route. So, I did that. Which seems to be a

common theme for a lot of people. So, we did that for probably six months;

maybe nine months. I don’t think we did it quite a year, but it was maybe six


2013Page 5

or nine months or so. And we actually started a gluten-free bakery and made

gluten-free vegan products. And that just made my body composition – I got

really soft. I was tired; lethargic. I gained weight, not in a good way, you

know. And so, after – that was about a year after getting diagnosed.

So, a few months of messing around, trying to figure out what gluten-free

even was – because even that short of a time ago, you know, it wasn’t as big

as it is now. So, even then, it was kind of like, okay, what is gluten free? And

so, after about a year of trying to figure it out, then going with the vegan

thing, and not getting any better, not really healing up, stumbled on Paleo.

And I’m pretty sure it was, like, Robb’s website I found. And then I picked up

Loren’s book, and that was the first book I read. And then of course we read

Robb’s, and read Mark’s.

Tony Federico: In case anybody᾽s not familiar with those books, because there might be

somebody who’s listening to this, and this may be their first sort of exposure

to the Paleo world, we’re talking about Loren Cordain, who wrote The Paleo

Diet — kind of the original book, as well as Robb Wolf, who wrote The Paleo

Solution, and Mark Sisson, who wrote The Primal Blueprint. And they were

really kind of the big three in this community.

Cain Credicott: Yes. You know, I started eating that way. And, you know, my wife takes a lot

of pride in trying to cook things and get things that’ll help me heal up. And

so, I didn’t really tell her that I wasn’t eating the things she was making any

more…

Tony Federico: {Laughter}.


2013Page 6

Cain Credicott: …because I was doing Paleo and she was doing kind of the opposite, still.

And so, around that same time, we’re getting tired of the bakery thing. I have

a lot of respect for people that can do that kind of job, because it tends to be

low margins and long hours and hard work. It’s pretty brutal. And so, we

were realizing we didn’t want to do that. And she likes doing more creative

stuff than the assembly line kind of stuff. And so, we were kind of losing

interest in that.

And so, one day, driving along, I just said, you know, we should start a

magazine. And she just kind of looked at me and thought, why? You have

zero experience of doing that. Why would you want to do that? And so, we

kind of started talking about the Paleo thing. And, long story short, a month

later we had our first issue out.

And what really caught on – well, I mean, I felt better almost immediately. I

mean, it was a couple of weeks into it, and I felt way better than I had in at

least a year. So, that didn’t take much for me.

My wife, actually, when she first tried, she went about a week and felt so bad

that we went over to Portland, I went into some meeting somewhere, and

when I came back out she was chomping on a bagel. Because she just

couldn’t take it any more. She just was like detox, you know? But she’s

always been more of a sugar person that I have. And so, she had some really

hard times – like, really bad withdrawals. You know, there’s no other way to

put it. And so, she did that, and then she just didn’t try it again. And about a

month later she said, okay, I’m going to do this. And did it. And about two,

maybe three weeks into it, is when she all of a sudden, you know, the switch

went on, and she felt like a million bucks and hasn’t looked back since.


2013Page 7

Tony Federico: And obviously she’s committed at this point. Recently I got a copy of her

book, Paleo Indulgences. So, she’s on board, and strong Paleo. No munching

on bagels surreptitiously…

Cain Credicott: {Laughter}.

Tony Federico: …in the car any more?

Cain Credicott: No, no. There’s no more bagels or anything. And, you know, that’s the other

thing. People need to not beat themselves up, and everything. If you all of a

sudden, you know, one day you have a corn tortilla with something, it’s like

okay, it’s not the end of the world. All right? Don’t start beating yourself up,

and everything. And on occasion, you know, we’ll have a gluten-free

whatever, if we want something – it’s a kid’s birthday, and they want

something, and we don’t have an alternative, or whatever the case is. You

know. We may have something. And every single time we do – it happens

really infrequently now, because every single time we do, she feels worse, I

feel worse, and so, it’s just not worth it. She’s human, you know. She goes

through – especially for her, with the sugar, she’ll go through periods where

she’s like, ooh, I want this, or I want that. And it doesn’t take long for her to

realize, oh, my gosh, no, I don’t.

So, she’s way on board, and feeling good. I mean, like I said, it’s a health

thing. She had health issues that she was unaware of. You know, just for the

fact that she feels better now than she did before. I don’t know about you.

For us, it was health issues, you know?

Tony Federico: That’s what I’ve heard from a lot of people that I’ve talked to, is that they’ve

kind of come to this lifestyle as a result of digestive problems; maybe


2013Page 8

somebody suffering with diabetes or obesity. And they had some overt sign

that something was really wrong with their body—an autoimmune condition

of some sort. And their body was basically telling them, you need to stop

doing what you’re doing.

Now, for me, I’m coming from this with a different set of circumstances. My

background’s fitness. I’ve been a personal trainer and involved in exercise –

in the business of exercise for my entire career. So, I’ve always had an

interest in finding out, well, what is the best way to live? What is the best

way, the most optimal way, not just for physical health but for mental,

emotional, spiritual well-being—really, all those different aspects of our body.

So, for me, I think the first kind of crack in the façade – since, my education

was the conventional wisdom. You know, when I was in Nutrition 101 I

learned all about whole grains and the importance of them in our diet, and six

to eight servings. And I worked at a gym where we essentially taught the food

pyramid and things along those lines. And that’s the standard dietetic wisdom.

But I think the first real cracks in that mindset actually came through activity,

came through exercise, when I read the book Born to Run, and I began to

discover, essentially, barefoot running. And the reason why I think that

barefoot running was so integral in me accepting and embracing Paleo, was

that the whole idea isn’t that wearing no shoes is some magical panacea. It’s

really just a statement of fact—a statement of fact that human beings did not

wear shoes up until very recently. And even when we did start wearing shoes,

they were typically little more than a covering for our foot.

So, when I stopped wearing regular running shoes and I experienced a

dramatic decrease in knee pain, I found that I could actually run again, and I


2013Page 9

had this real transformative experience in terms of barefoot running—by the

time a client of mine, who actually was the reason why I even heard of Paleo,

gave me a copy of Loren Cordain’s book, The Paleo Diet—at that point, as

soon as I opened that book up and read the first couple of pages, and I saw

human beings have been eating a diet of fresh fruits, nuts, seeds, and meats,

and fish, and eggs, you know, for 90% of our evolution – as soon as I read that

line, it was like a light bulb went off.

And I thought to myself, why have I never thought of this before? It just

seems so self-evident that, of course, this is exactly what we had access to.

This is what we ate for years and years and years and years and years. And in

this brief period of time, things changed dramatically. And then we can look

at that brief period of time and see all these other things happening, such as

the advent of diseases of civilization like diabetes, hypertension, heart disease.

And it really doesn’t take much to start drawing a correlation between those

two.

So, for me I didn’t really come at Paleo from a health perspective. I came at it

from this intellectual pursuit. Of course, as soon as I applied it in my own

life, I experienced almost like an emotional type of transformation, where

food cravings and a lot of issues that I had had around food, really just seemed

to dissipate. And I really think that that’s because a lot of modern foods are

essentially addictive. So, for me, it was like taking that edge off and just kind

of having a peaceful way of eating, where I can eat something – you know, a

nice salad with some good meat on there – you know, throw a handful of nuts

on top, and feel really satisfied and really comfortable in my body—really feel

comfortable with what I just ate; have energy.


2013Page 10

So, there wasn’t ever that overt health issue. But it has just been this very

subtle but very palpable difference. And I think that it just makes sense from

that biological perspective, which is really what sold me on it. Intellectually,

it makes sense, and then when I put it into practice, it made sense there.

Cain Credicott: It’s really like a “duh” kind of thing. You know, when you really think about

it. When you first hear about it – I mean, I did the same thing. It’s like, wow.

This is amazing. This is so – you know, just wow. But then the more you do

it, the more you’re just like, God, what am I, an idiot? Why haven’t I thought

of this before? It just – it make – it’s so commonsense.

Tony Federico: Exactly.

Cain Credicott: It’s like it’s one of those things that, it’s so simple, it seemed complicated.

You know?

Tony Federico: And I’m not going to go there with the GEICO caveman joke, because it’s

been done too many times.

Cain Credicott: {Laughter}.

Tony Federico: So, for you, as somebody who’s been doing the magazine, have you felt like

being in contact with all of the movers and shakers in the Paleo universe—you

know, the authors, the bloggers—do you feel like your exposure to all these

different individuals has shaped your perspective? Do you feel like you’ve

kind of grown and learned as you’ve progressed through the past year?

Cain Credicott: Oh, without a doubt. I mean, there are some incredibly smart people doing

incredibly good things within the Paleo community, from the best-selling


2013Page 11

authors to the people that do nothing as far as that goes other than participate

on some forums, or Facebook pages and things like that. You know, they

don’t do this for a living or anything; they just participate. From – everyone

from the quote-unquote everyday person to the person who does this for a job

—that whole gamut has people doing amazing things.

And that’s one of the things I like about the Paleo community, is that, if the

community as a whole is saying, you know, we shouldn’t do this, or this is

bad, or whatever; or this is good, and then we find out information that proves

otherwise, then we change. You know, it’s not so concrete that it’s like, no,

this is the way it is, and I don’t care what other information comes out. And

because of all those things changing, there’s constantly information – new

information coming out from people, I’ve learned a ton of stuff.

Diane’s book, Practical Paleo—which of course, if you’ve heard about Paleo,

I’m sure you’ve heard about that book by now—I loved some of the stuff in

that book, and learned a ton of stuff from that book on some digestive issues I

was having, you know, for the last three or four years. It’s like, oh, wait a

minute. I’ve got to tweak that a little bit. Aglaee Jacob is a registered

dietitian. She’s written some articles for us and stuff, on FODMAPs and

SIBO. I’ve learned a ton of information from that as well—stuff that I didn’t

know.

So, yes, I’m constantly learning. And it’s funny. It’s easy for me to forget.

There’s a lot of times I’ll talk to people, just everyday people who aren’t

consumed by what you and I do on a daily basis. They do their jobs, they

have their families, do their stuff; and it’s like, oh, I’m going to try this Paleo

thing. And it’s easy for me to forget how entrenched everyone is in the food


2013Page 12

pyramid and those kinds of things, just as a society, because I get so locked

into the Paleo community on a day-to-day basis.

But anybody who is looking at trying to figure out, should I do Paleo, what’s

it about, that kind of thing—I mean, you jump online, and the community is

quick to embrace, answer any questions, that kind of thing. It’s awesome.

You can’t be a part of the Paleo community and not learn something.

Tony Federico: And that’s really the great thing. And what you’re describing is, you know,

you have learned and grown, and taken on new information and new insight.

So, it’s really endless. As deep as you want to dive into this thing, you can

just keep going and going and going and going. So, it really offers that.

And then it can also be something as simple as, you know, let’s maybe not

drink a whole bunch of soda every day, and just have some water, and stick to

whole foods. So, it’s something that’s accessible to people, really, wherever

they are. And it’s something that can meet people wherever they are. And I

think that’s such an important quality for anything. That, maybe it’s easy to

pick up – maybe not necessarily difficult to master, but at least offers that

opportunity for, if somebody does have the desire to learn more, to research

more – I think it’s great how many people are interested in nutritional science.

I was really surprised this past summer in Boston at the Ancestral Health

Symposium at Harvard, how many people were cheering for Chris

Masterjohn’s talk about oxidative effects in the human body, and just this stuff

that you would never imagine anybody really thinking is cool, when you’re in

high school, and you’re just kind of growing up as a kid.

People are cheering for it. They’re getting into it, because they’re seeing the

practical application of it. They’re seeing how this information can ultimately


2013Page 13

be distilled to some take-home message that is going to make me feel better,

that is going to give me more energy, it’s going to give me more insight into

my body. It is such a great community, and so accessible. And it’s dynamic,

as you mentioned, with multiple perspectives and multiple conversations

going on at any time. It’s not like this monolithic central command telling us,

you know, this is the Paleo message of the week. You know, it’s really a

grassroots type of movement.

Cain Credicott: You know, and it doesn’t matter who it is. You know, you’ve got best-selling

authors and people that you wouldn’t think are approachable; and every single

one of them is totally approachable to anyone. If you ask them a question and

they don’t answer you, it’s just because they’ve got about a bazillion things

going on; it’s not because they don’t want to answer questions for people.

You know what I mean? It’s like, they’re very accessible.

And, you know, I just saw a tweet from Robb Wolf the other day. He was

talking about protein and workouts or something. And the whole tweet was

directing to this study, and said, maybe I should change my thought on this.

And the hashtag was livenlearn. And…

Tony Federico: Yes.

Cain Credicott: …you know, that is exactly what I’m talking about. It’s like they’re not afraid

to change their minds or their positions or opinions, based on new information

that comes out. I love that the most. Yes.

Tony Federico: So, one thing that I wanted to kind of pick your brain about—and this’ll finish

up our interview for today—in terms of where this movement is going, do you

see Paleo going mainstream? Do you even think that that’s desirable? And


2013Page 14

maybe, what would be a hurdle, or what would be an obstacle for just the

population at large, I guess you could say, really embracing this, and it

becoming something – maybe at least the equivalent of the vegetarian

movement, where there’s many, many options for vegetarian foods at

restaurants, and, you know, multiple cooking shows, and magazines, and

things of that nature?

Cain Credicott: Yes. Do I see the movement going mainstream? Yes. Do I think it’s a good

thing? Yes. I see things on forums and everything else, people saying the last

thing you want for Paleo – it’s so anti-Paleo for a big corporation to produce a

Paleo whatever-it-is, and have it on the shelves of all these stores and

everything else. That’s about as un-Paleo as you can get, and everything else.

And I would completely disagree with that. And, not only would I disagree

with that, but that is also not doing the movement as a whole any good at all.

People have to remember that there are stages and steps. And we’ve talked

about this in past issues of the magazine, that not everyone is ready to go from

McDonalds to strict Paleo tomorrow. Most people will not do that. It’s baby

steps. It’s information. It’s – you know, you can’t force anyone to do

anything.

And so, the only way to kind of get people to come into the Paleo fold is by

getting the information out there, leading by example, just kind of living your

life. And they’re finally, like, you know, I’m tired of being so fricking sick all

the time and stuff. What are you doing? You seem like you’re vibrant, and

not tired, and all this other kind of stuff. Well, then you tell them. Those

kinds of things are more productive.


2013Page 15

There are times when – and I almost hate saying this, but there can be bad

sides to the Paleo community, just in the sense of – you know, we internally

call them, like, Paleo vegans, because it’s very militant. It’s very, if you don’t

do this, then you’re not doing it right, and, you know, you’re screwing up.

It’s like, I hate to break it to you, dude, that is not helping anything. And if

you truly care enough about the Paleo community and the Paleo movement to

get that riled up, then you need to step back, chill out, and recognize that that

might take that person twelve months. Maybe they toy with it for a year, until

they’re fully invested in it. But I’d rather wait that twelve months and have

them slowly grow and learn and figure out what’s working, and why they

want to do things, and fully grasp it, like you said – not jump into Paleo

because they want to lose ten pounds. Because that’s someone they’re going

to jump in – they’re going to jump right back out. You want someone who’s

going to come in and get invested, and figure out, oh my God, look, I’ve got

to sleep better. I’ve got to black out my bedroom. I’ve got to take out my

alarm clock. I’ve got to do all these different things that make up more of the

lifestyle part. That person᾽s going to stick with it for a lot longer time.

And so, that’s one of the reasons I started the magazine instead of a blog or

something, is because I want the magazine in every Safeway, or Shop ’n Save,

or Albertson’s, or whatever it is that you have near you—some sort of grocery

store—because I want the person going through that checkout aisle with their

standard American diet foods, to see the magazine, pick it up, and think, oh,

maybe I should shop differently. That kind of thing. Even though you would

never buy anything in that store, probably, {laughter} you know, on a Paleo

diet. Doesn’t matter. I’m trying to reach people that we may not be able to

reach with any other medium.


2013Page 16

So, it’s key to me to be open, and lead by example, and recognize that not

everyone has a farm near them. You know, we’re lucky where we are. We’re

in central Oregon and, I mean, we’ve got a farmer’s market and a grass-fed

farm on every corner, it seems like. So, it’s really easy to forget that there are

parts of the country where they don’t access to anything. They have nothing.

Unless they go to the regular old Safeway, they have nothing. And so, it’s

really easy to forget that.

And so, it’s going to take time. And again, if someone only has a Safeway, for

example—and I hate using them as a bad thing, but people know what I’m

talking about, usually, with that – but the big grocery store that doesn’t have

anything other than processed foods—if we can get a bigger company to start

making Paleo products that are acceptable, and getting them into those big

grocery stores – well, now these people can actually start eating real food, the

movement becomes bigger, it’s just – I think it’s nothing but positive.

The Paleo community is very quick to embrace a Paleo product or company, if

it’s truly doing things for the right reasons and trying their best. The Paleo

community is also quick to just clobber a company who’s coming in just to

make some money.

Tony Federico: Absolutely. Integrity needs to be there.

Cain Credicott: Yes. Which is a good thing. But I think that just because you’re small,

doesn’t just inherently make you wonderful and perfect.

Tony Federico: Absolutely.


2013Page 17

Cain Credicott: And just being big doesn’t make you inherently bad. So, people just have to

kind of stop with that—it’s not black and white—and just look at, how will it

help the community and the movement as a whole? I think if we do that, I

think it’s going to go mainstream big-time. And I think it’s – it just makes too

much sense not to. You know what I mean? To not go mainstream.

Tony Federico: One of the things that you touched on is that, if we start seeing a larger and

larger number of people that are living this lifestyle, that are looking for those

better choices – maybe they’re shopping at the Safeway, but maybe when they

go to the grocery store, instead of going down the cereal aisle they’re

shopping the perimeter, and they’re talking to their butcher and they’re saying,

hey, man, why don’t we have some grass-fed meat here? Hey, do you guys

carry liver? All these things that have kind of gone to the wayside. If people

start demanding it, and if they start voting with their dollars—it’s a business.

They’re going to respond by actually stocking these products. And that’s

exactly what you’ve seen. I see grass-fed…

Cain Credicott: Exactly.

Tony Federico: …beef at way more places than I ever have before in my life. Gluten-free

products are everywhere now. So, if we can really extend that to the Paleo

lifestyle, and if we can get more grass-fed meat into grocery stores, if we can

get more local produce into grocery stores, if we start letting these businesses

know that there’s a demand there for good-quality wholesome food that’s not

messed around with, that’s not genetically modified organisms—if the people

really speak with their pocketbook, they’re going to get the message. And if

we’re not buying all these other products, and if we’re not spending money on

fast food, and junk food, and candy, and sodas and all that other, we’re going


2013Page 18

to get more good-quality food into our bodies. Healthier population. Really,

it’s a win-win for everybody.

So, I think that, while there may be some kind of rough patches in terms of

implementing this on a larger scale, ultimately it’s something that we’re going

to be better off with. The more people pay attention, I don’t think that that’s

ever a bad thing. They say sunlight’s the best disinfectant.

And if the Paleo movement is really great at one thing, it’s about really paying

attention to all aspects of a food. Not just, is it a plant or an animal; but,

where did this come from? What were the steps used to harvest or to grow this

thing? What are the effects on our body? So, it’s thinking deeply. It’s paying

attention. And that’s something that is always going to yield a deeper, more

harmonious relationship, regardless of what it is. So, I agree 100 percent.

Cain Credicott: You know, and it’s an educational process too. You know, I mean, people that

are buying c--ppy [expletive] food because it costs $1. I mean, everyone just

has to be honest. Everyone’s been there. You know, it’s like, yes, that food –

I know it’s better for me; but this is $1 and that’s $6. Why the hell would I do

that? You know, and everybody’s been there. So, you buy the thing for $1.

And so, again, with more and more people, and more and more businesses

offering things, prices come down and it’s more affordable. You know, you

reach that critical mass, that snowball effect. You reach that point. And we’re

not there yet, obviously. But I think we will be.

And don’t get me wrong; I’m all about supporting local places and local

businesses. I mean, we shop local pretty much with everything, ourselves

personally. But again, I have relatives that live in places where they don’t

have any local options. You know? So, they’d have no choice. If it wasn’t


2013Page 19

for the big guy, they wouldn’t have anything. So, it’s kind of a balance there.

And I think we need to just not be quick to shut one down or the other one

down. Just recognize that there are a bunch of people in a bunch of different

circumstances. And to be quite honest, I want to reach them all. I’m not

looking for one subset. I want to reach as many people as humanly possible.

Tony Federico: Well, Cain, thank you so much for coming on today. Really excited about

where this podcast is going to be going in the future. Probably going to have

you come back on in a few months down the road, so we can kind of touch

base and kind of see what your thoughts are, as far as the kind of guests we’re

bringing on, and the people that we’re talking to, and the stories that we’re

featuring. But again, I really appreciate you, obviously, giving your support to

this. I’m really happy to be here. I’m excited to be here. And I think that

we’re going to just keep rolling and making it bigger and better. And with

that, {music} we’re going to bring along more people, start growing this

movement even more, and contributing to it. So, thank you again.

Cain Credicott: Yes. Thanks for having me. I appreciate it. And like I said, I’m excited to get

this started. I think you’re going to do a great job. I can’t wait to hear the

interviews and stuff you’ve got lined up. I think it’s going to be a good

addition to the community.

Tony Federico: Have a great day.

Cain Credicott: Thanks.

Closing: If you would like to share your story on PMR, please visit our Facebook page

at Facebook.com/PaleoMagazine. For full transcripts of the show as well as


2013Page 20

exclusive online content, go to our webpage, PaleoMagOnline.com. You can

also talk to us on Twitter at #PMRadio.

{Music}

THE END


2013Page 21

Documents

Podcast Episode 1 - paleomagazine.com€¦ · that I think that’s important is, you know, the Paleo diet—everybody, when they first hear about it, it’s like they want to see