Step 2:

To the Group state

“PO and then thought starter”

THEN

As a group free associate on the PO statement

WHEN IDEAS SLOW someone else yells out another PO and repeat

NOTE: Only half of the PO’s should generate ideas

Po Lateral Thinking Task:

ELIMINATE Eliminate something you take for granted

“Po...

EXAGGERATION Suggest a measurement that is far outside of reasonable - very high or low

“Po...

REVERSAL Looking at the normal direction that something is done and reversing it.

“Po...

REARRANGE Change the normal relationship between parties and or the time sequence

“Po...

WISHFUL THINKING A fantasy vision that is impossible.

“Po...

Step 1: Write at least 3 PO thought starters Step 3: Write Best Ideas on Idea Cards

Concept CardFill in all that you can - start from front side or back side

Project / Product / Service Name: ____________________________________ Suggestive of the Benefit

NEWS HEADLINE: Explain your News in 1 sentence. The first...

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The Customer & their PROBLEM WHO is the Customer & WHAT is their Problem (complaint, frustration, wish)

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Meaningfully Unique BENEFIT PROMISE

Make a clear, specific and if possible numeric promise to address the problem.

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More details on the BACK of CARD...