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American Marketing Association2004 Summer Marketing Educators' Conference- Survey

721 received survey19% response rate (137 responded)1) Overall, how satisfied were you with the Summer Marketing Educators’ Conference? (On a scale of 1 to 5; 1=Least Satisfied; 5=Most Satisfied) – 3.69

2) Based on your professional activities, what do you think are the issues and topics that will move into marketing practice during the next 12 to 18 months?

(1)- CRM and outourcings (2)- Promotion Marketing (3)- Strategic Brand Management, International Marketing, Customer Relationship Marketing (4)- increased funding for doctoral students (5)- Relationship marketing, customer orientation of employees (6)- Marketing performance metrics Salesforce performance enhancement Marketing networks and

sales networks Evolution of marketing concept and philosophy (7)- branding, customer relationship management (8)- Consumer resistance to marketing and advertising. (9)- further development of sales curriculum at a number of universities ... (10)- - return on marketing investment (11)- relationships, value-added,e-commerce (12)- I don't know - was interviewing for jobs the entire time (13)- Interaction of marketing with other business disciplines (14)- Defining if Marketing is a science or a professional field. We borrow from all other fields, but they do

not borrow from us (specifically citations for our research) and Second: if we need constantly to redefine our definition, then it is probably that we are a dynamic professional field, but not a science- I think that these questions need to be explore in depth in the future

(15)- More focus on ethical behavior. More blurring of distinctions among the functional fields. (16)- more social responsability among companies (17)- CRM/Technology (18)- CRM/Technology (19)- changing shopper behavior, focus on one-to-one marketing (20)- NOT the new definition of marketing. (21)- Practicality in the market place. What works in the market today. (22)- Relationship marketing will continue to be a big topic as competition enters markets that were

"monopolistic" at one time. (23)- impact of terrorism on marketing efforts (24)- 1) Six Sigma methodology for process/product/services implementations. 2) CRM in financial

services (25)- OFFSHORING/OUTSOURCING... CUSTOMER TO CUSTOMER RELATIONS...PUBLIC POLICY

IMPLICATIONS FOR BUSINESSES STEMMING FROM HOMELAND SECURITY (26)- impact of new media, multicultural imagery in advertising, marketing de-segmentation efforts (27)- E-Commerce, Relationships, Integrating Communication Activities, Customer Equity, Interactivity

(28)- Customer Loyalty Measurement (29)- Why there is so little interaction between marketing academicians and practitioners. (30)- Customer outsourcing (31)- Redefining marketing (32)- The Role of Conversation and Word of Mouth in the Shaping of Markets and Product Acceptance

China and Chinese Consumers - they are different from US and Western consumers, and too numerous to ignore The Wal-Mart Economy and Its influence on consumer tastes and channel performance.

(33)- Outsourcing (34)- sports marketing (35)- Ethics, Finance and Marketing (36)- CRM, more emphasis on sales education (37)- Role of Marketing in Strategy Formulation (38)- Theoretical and practical application of ethics to marketing and advertising practice and research.

Need to delve into values issues, not simply corporate social responsibility. (39)- Customer equity (40)- The influence of globalism and of technology

3) Approximately how do you divide your time between research and teaching?

100 percent research - no teaching

75 percent research - 25 percent teaching



100 percent teaching - no research

6% 34% 42% 14% 3%

4) Conference Registration/Pre-Conference Registration

Very Satisfied Somewhat

Satisfied No Opinion Somewhat

Unsatisfied Very Unsatisfied

64% 25% 5% 7%

5) Onsite Registration




45% 18% 33% 3% 1%

6) Hotel Registration




51% 19% 17% 7% 6%

7) Hotel Service


Satisfied No Opinion- Did not stay at the Westin

Somewhat Unsatisfied Very

Unsatisfied

41% 30% 14% 9% 5%

8) Conference Facilities




45% 38% 3% 12% 3%

9) Quality of Presentations




21% 37% 23% 16% 4%

10) Catered Events




10% 39% 28% 19% 5%

11) AMA Staff




49% 28% 16% 4% 3%

12) AMA Travel Service Group (Tower Travel)


Satisfied No Opinion - Did not utilize Tower Travel

Somewhat Unsatisfied Very

Unsatisfied

3% 3% 92% 1% 1%

13) Please provide any specific comments you have regarding any of the previously mentioned aspects of the Conference (please reference the specific aspect in your comments):

(1)- Scheduling of sessions- I could not attend some sessions because they clashed. (2)- Some presenters didn't show up because they were interviewing, that is unprofesional. (3)- Cash bar at Saturday night reception did not accept tickets. (4)- Totally unsatisfied with your unethical practice. Beverage coupons couldn't be redeemed during the

reception. We couldn't use them on Saturday reception, and your staffs told me "these coupons can redeemed only at the earlybird reception." The coupons say "please present this coupon this coupon for a complementary beverage at the schedule reception." I did present my coupons but could not get any beverage.

(5)- There was a mouse in Salon J, Sunday. (6)- #9--A number of presenters lacked basic presentation/public speaking skills. (7)- (1) Quality of several presentations was rather weak -- needs a more restrictive review process (2)

Location was not appropriate -- reception area was in bad condition, the same is true for some presentation rooms (e.g., Cape Cod) (3) Presentation rooms shouldn't be scattered over different floors (4) I definitely miss a "welcome" speech (and subsequent presentation) to all participants. . (5) I would definitely prefer to receive a printed version of the proceedings. Two reasons: (a) One can browse through the proceedings while attenting the conference, (b) the online version-only reduces the academic status of the proceedings as a publication outlet.

(8)- 10) Much impersonalization in the catering events. The coupons for drinks and the queues in front of the bars, the arms-length behavior of the waiters precluded a rahter inhospitable atmosphere. 7) It was not the Westin, but the Marriot Copley that accommodate us actually. I would expect something more luxurious for the cost of accommodation.

(9)- the air-conditioning was excessively cold and made it difficult to concentrate in the presentations! (10)- In planning food, must always consider people who are vegetarian as well as vegans - that means

no cheese,no meats, and these things cannot be touching foods that vegan people eat.. presentation is key..

(11)- The cost of the conference hotel is absolutely RIDICULOUS and I have to question the value of my registration with the conference at all.

(12)- a networking service would be great for "greenhorns" (13)- I want to use my drink tickets at the Saturday evening reception also. (14)- more interview booths: you had a lot, but even more would help. (15)- I still do not understand why all of the major AMA conferences must be held in expensive locations. I

think it would be good to at least try every three years to find someplace more affordable to all faculty/business professionals involved in the conference.

(16)- Starting the convention on Sunday would allow me to participate more effectively in the conference's functions

(17)- I didn't know "the Westin" was the conference hotel. (18)- Need more booth space for placement so paying members may have a place to interview! (19)- The hotel - non working shower, non working refrigerator, sloooooow elevators, food at events - just

ok, no reflection on AMA staff and the area of Boston was great (20)- The necessity of submitting a check or actual deposit to guarantee the hotel room is a supreme

hassle and not necessary at any other conference I attend (ACR, Marketing Science, SCP, etc.). I'd rather pay a slightly higher room rate to avoid the extreme hassle of dealing with this process while booking a room.

(21)- Never enough elevators for interviewees and teh receptions could use one more bar station. (22)- My presentation was the last one in the last day. Therefore There were a few people there. Well, i

think my paper impact has been less than i wanted before attending from a very far country. is there any solution on AMA hands for the future?

(23)- 1)I am an administrator so I neither teach nor research. 2) Poor publicity regarding receptions and meals.

(24)- Had a slight problem with Marriott billing. It took a little while for Marriott to remove the pre-authorization on my card. It was not removed until I called back in after the conference.

(25)- Only conference where no meals were served. (26)- I was there interviewing candidates, so I cannot give an opinion on some of the items mentioned

above. (27)- Only attended two sessions and spoke at one so my satisfaction with the sessions was limited to the

ones I attended. SO MANY were topics that I just don't care about (28)- more quality (snacks, fruit, food, pastries) at morning and afternoon breaks. (29)- The focus on interviewing reduces the focus on presentations (30)- Question 3 above ignores the obvious fact that many AMA members are administrators--deans,

department chairs, etc.--and do other thing besides teaching and research. Know your audience! (31)- The elevators were incredibly slow. The luncheon food was edible but not great. (32)- I was on the market, and I was very satisfied with the layout of the hotel. Getting from room-to-room

was faster than I expected, even though the elevators were a little crowded and slow at times. (33)- AMA applicant/interviewer sessions were not organized the first day. The booths or room

assignments for the universities should be finalized at least one week prior to the event so that candidates can schedule their meetings accordingly. In addition, the hours for the placement rooms need to be expanded to 6AM to 6PM, particularly if the placement service is going to remain the primary vehicle of candidate-university communications. In short, the process requires better coordination of the applicants and universities.

(34)- I really feel that the cost of the hotel was absurd. For small schools with even smaller budgets, that could be a reason some do not attend.

(35)- I don't like the new Friday evening to Monday Noon schedule. I prefered the the Saturday evening to Tuesday Noon schedule.

(36)- Too expensive. As research budgets dry up, this is becoming too costly to attend. (37)- There was nothing in the program about the reception the 2nd night, but when I went down there to

meet someone for dinner, I found a bar set up and many of the conference participants there. This needs to be made very clear in the future.

(38)- The quality of presentations is always less consistent during the summer AMA (in comparison to the winter AMA). However, more specialized, focused topics would be more useful. Focused workshops during the conference itself would be even more valuable.

(39)- Good conference! (40)- Very low quality presentations.

14) Would you prefer this conference in another city?

Yes - 42%

No – 58%

15) If so, in which city would you prefer the conference be held?

(1)- New Haven (2)- Washignton DC, Atlanta (3)- Chicago (4)- Indianapolis, Louisville, Cincinatti (5)- Mid-atlantic or south-east region (6)- Miami. But most importantly, it shouldn't be one of the usual suspects. I have traveled to San

Antonio some years ago, so I would definitely prefer to discover new places. (7)- Seattle (8)- Florida, Colorado, Hawaii, New Orleans (9)- Can we try some more reasonable cost smaller cities please? (10)- Rotating is good. Boston-Chicago-SF, maybe 1 or 2 more. (11)- Since many of the AMA's members come from countries outside of the US ,schedueling the

conference outside the US e.g. in Europe from time to time could be nice (12)- Boston was a nice choice, I'm glad you vary the cities each year. (13)- Boston was great. Next year in San Francisco will also be great. I like the rotating West, Chicago,

East schedule. (14)- Boston was awesome! The location was perfect - within walking distance to everything!! (15)- Move it annually. (16)- Boston is fine, it's just nice to go to different locations. (17)- Somewhere in the south or midwest...a city easier to get to by everyone. (18)- keep it rotating among cities in various regions (19)- Atlanta (20)- Denver, Tampa, San Antonio, Portland, Seattle (21)- Atlanta (22)- What about holding the AMA in New York City at least once? It can't be any more expensive for

rooms than SF or Boston and it would give us an opportunity to view the hub of the world economy (23)- Burlington, Vt. Atlantic City, NJ Nashville, TN (24)- Boston and San Francisco are fine. (25)- Seattle-Tacoma (26)- Chicago (27)- St. Petersburg Las Vegas Salt Lake City Denver St. Louis Oahu, Hawaii (28)- The current rotation works well. It's fun to go to different cities. (29)- Try a new city other than DC, Chicago, San Francisco, Boston (30)- Best cities: Boston Chicago San Fransisco (31)- Philadelphia (32)- Lower cost accommodations. Pittsburgh, Cleveland, Chicago, Dallas, etc., would half the costs.

Picking cities like Boston, San Fran, NY are prestigious but we're wasting a bucket load on money on rooms and parking that we spend 1/4 of our time in.

(33)- I believe the conference should continue to travel around to different venues in the country every year.

(34)- New Orleans (35)- What is it AMA always goes to the same 4-6 cities. Get creative. (36)- Orlando Charlston (37)- Atlanta (38)- St. Louis (39)- Vancouver (40)- Somewhere less expensive

16) What topics would you be interested in seeing on next year's program?

(1)- globalization; (2)- Service Marketing Marketing Strategy International Marketing (3)- Return on Marketing Investment (4)- Branding, Consumer Behavior (5)- More topics relative to Business-to-business marketing (6)- relationship marketing, strategy (7)- Does Marketing Need Reform Role of Marketing vs. Advertising in the future, given growing

consumer control and resistance. (8)- More sales stuff (9)- - return on marketing investments - international research (multi-coiuntries, outside the US) (10)- A sanctioned BEERSIG special session. (11)- more social marketing and non profit marketing. These issues are becaming very important in

europe. For instance, in EMAC (12)- More practitioner presentations (13)- More practitioner presentations (14)- Fewer PhD papers. (15)- Service related topics, loyalty. (16)- more on terrorism's impact on marketing. More on interactive and direct marketing. (17)- Health Care Services Marketing (18)- Six Sigma methodology and more on CRM, customersatisfaction and loyalty. (19)- CAREER RELATED TOPICS.. EDITING JOURNAL..REVIEWING.. PARTNERING WITH

BUISNESS/CONSULTING.. WRITING TEXTS.. (20)- special event marketing (not incorporated as a part of sports marketing) (21)- BEERSIG!! (22)- Anything that involves marketing practitioners. Plus less confusion re: the timing of SOG events. (23)- I would prefer to just see topical presentations (see below). (24)- Global Issues (25)- Gender Issues in advertising, the validity of internet advertising (26)- See my earlier responses on emerging concerns. (27)- Outsourcing, Branding, Not for Profit Marketing (28)- Innovation Alliances Marketing Tactics

(29)- Heath care marketing Marketing of science/technical products Marketing research techniques (30)- Online Service Issues (31)- No opinion, good program (32)- Customer equity (33)- N/A (34)- topics are good (35)- Future research directions, future methodologies, frank discussions of why certain methodologies

are being abandoned and others favored. (36)- shaping academic research agendas based on real company problems (37)- Brand Communities (38)- I'd like to see the conference eliminated - quality is poor and no one attends sessions. It's for

recruiting. (39)- macromarketing (40)- SCM, Logistics, Technology Track

17) What speakers would you be interested in seeing on next year's program?

(1)- Jag Sheth (2)- Don Schultz (3)- Susan Fournier (4)- More speakers from Europe and rest of the world (5)- Christine Moorman (she was excellent this conference!) Robert Morgan, Shelby Hunt (6)- More business people with real life examples, training and cases (7)- - CEOs, CMOs - Profs. Buckley, Dunning, Hunt, S. Brown (UK), Day (8)- May i say me? (9)- Some industry speakers. Perhaps case studies. (10)- n/a. I go more for the topics, it's just interesting to see different people's opinion. (11)- Michael Czinkota is the BEST!!! (12)- Leonard Berry (13)- More practitioners from large corporations (14)- private sector achievers, noted authors of significant topics (15)- No particular person comes to mind. (16)- Gerry Tellis Peter Golder Ajay Kohli Roland Rust (17)- Qualified researchers capable of publishing in A journals, not hacks and students. (18)- Laura Nash on Ethics (19)- Leading authors who publish in leading journals (20)- N/A (21)- Some of the younger well published scholars present their thoughts and perspectives on research (22)- Ruth Bolton Steve Brown (ASU) (23)- Can we get some practitioners? My word, we are so inwardly focused. I'd like to hear what a real

practitioner has to say about our work. Even market research practitioners would be a step in the right direction.

(24)- more workshops (25)- In SF? Anil Menon

(26)- Someone from Peapod and Tivo since these were oftenused examples in papers and presentations and research at this conference.

(27)- Jag Sheth

18) What companies would you be interested in seeing on next year's program?

(1)- GE (2)- P&G (3)- The biggest, and especially, Microsoft and Google top executives (4)- Any and all (5)- - Apple (6)- Any company from europe or from spain. In EMAC you can see from all over the world. (7)- Big brand names. Big agencies. (8)- not sure. (9)- Procter & Gamble, 3M, General Motors, Microsoft, General Mills, Coca-Cola, Starbucks, etc. (10)- No particular company comes to mind. (11)- Nike, Coke/pepsi, Yahoo! (12)- AC Nielsen Information Resources, Inc (13)- None (14)- Small to med-sized companies is where all the grow is and we largely ignore them always focusing

on the larger corporate setting. Like to see both program material and speakers (maybe as a panel) about the unique challenges to the smaller firms in marketing.

(15)- N/A (16)- US Government use of marketing Microsoft (17)- Ge, GM or maybe Pfizer or Novartis (18)- Anyone!! Were there any at all? (19)- MicroSoft (20)- State Farm, Merrill Lynch, and other major financial/life insurance companies that seem to employ

so many marekting graduates (21)- Peapod, Tivo, AOL, Bose.

19) What conferences do you typically attend each year? Please enter the text of your answer below.

(1)- AMA (2)- PMA Conference Promo Expo (3)- AMA Summer; AMA Winter; SMA. (4)- AMA Educators' AMA Frontiers in Services (5)- AMS conferences (6)- Academy of Marketing Science (7)- Frontiers in Services, Summer AMA, AMS (8)- Top marketing conferences, such as the Marketing Science Conference, Industrial Marketing and

Purchasing Group Conference ISBM conference European Marketing Academy Conference Academy of Marketing Science conference

(9)- AMA (10)- This is my first year as a research student; hence, the AMA conference was my first conference (11)- AMA ACR SMA SCP (12)- Both AMA conferences and NCSM (13)- AIB (14)- AMA Educators, Frontiers in Services (15)- American Academy of Advertising, AMA Summer, Public Policy and Marketing (16)- AMA and AIB (17)- FBD Atlantic Marketing ASSn (18)- AMA summer and Winter Academy of Marketing Sceinces Society from Marketing Advances

International Council of Small Business USASBE (19)- Association for Consumer Research, Marketing Science, Society for Consumer Psychology (20)- AMA educators and sometimes Public Policy (21)- European Marketing Academy (EMAC) SOCIETY FOR CONSUMER RESEARCH (SMART)

Encuentros de profesores universitarios de marketing (22)- SMA NCSM (23)- SMA NCSM (24)- Decision Sciences Institute Direct Marketing Association (25)- Frontier's in Services, AMA, more if it were in the school and my budget! (26)- SMA and MMA (27)- ACR - Association for Consumer Research SCP - Society for Consumer Psychology (28)- NACAS, AMA university conference. (29)- AMA ACR (30)- AMA Summer and Winter. DMEF Fall (31)- Society for Marketing Advances Ph.D Project-Marketing Doctoral Students Association (32)- SMA (33)- AMA..SUMMER...WINTER; FRONTIERS... SMA... (34)- mass comm & jounalism, ama (35)- EMAC, DMEF, Winter AMA (36)- AMA SUM & WIN, AMS, Frontiers, & SMA (37)- Summer Marketing Educators Conference PDMA Conderences Food Marketing Institute National

Convention (38)- AMA Summer, SMA, sometimes AMS (39)- Educators' conference and winter conference (40)- AMS Summer and Winter, and either an AMS or ACRA conference

20) Awards Luncheon




20% 22% 47% 6% 5%

21) What role(s), if any, did you have within the Conference program?

Session Chair – 16%Paper Presenter – 34%Discussant – 11%Other – 39%

22) If "Other" please specify:

(1)- SIG officer (2)- Audience (3)- Participant, Interviewing (4)- Attendee (5)- audience member (6)- Participant (7)- SIG leader (8)- 99% of my time was interviewing candidates; I only attended 1 session. (9)- Job candidate / applicant (10)- Atending sessions and meeting friends and other participants (11)- Paper reviewer (12)- I did not present papers- I did attend the sessions (13)- Was looking to hire 2 positions (14)- Sponsor of SIG (15)- Track Chair (16)- Attendant (17)- Interviewing candidates for a job. (18)- SIG Leader (19)- grad student and marketing career professional (20)- I had no role on this year's program. (21)- On job market (22)- attendee (23)- Search committee chair for a new faculty position (24)- interviewing for faculty position (25)- Substituted for a session chair (26)- interviewee/job applicant (27)- Attendee (28)- academic placement (29)- special speaker (30)- reviewer (31)- Interview Team (32)- Attendee-Entering Doctoral Student (33)- Job applicant (34)- Track Chair (35)- Collegiate Council membership. (36)- INterviewer (37)- acknowledged at awards luncheon; interviewed candidates (38)- SIG Board meeting, session

(39)- Interviewing for university (40)- Session Attendee, new ideas in research, networking, etc.

23) Did your organization pay for your expenses to attend this conference?

Yes – all expenses – 54%

Yes – partial expenses – 26%

No – 19%

24) Are you currently employed at:

State University Private

University Community College Private

College Other

68% 20% 1% 4% 6%

25) If "Other" please specify:

(1)- For profit organization (2)- outside the US (3)- Foundation (4)- I'm a marketing project manager for a large financial institution who teaches as an adjunct at two

universities in Norfolk, VA - ODU and Averett. (5)- Consulting company (6)- A corporation (7)- Private company (8)- waiting for job (9)- I work at a marketing company and we purchased an exhibitor booth.

26) Are you currently employed as:

Full Professor Associate

Professor Assistant Professor Instructor Student Other

28% 18% 24% 6% 16% 9%

27) If 'Other' please specify:

(1)- and a current DBA student (2)- Manager (3)- Senior Lecturer (4)- Program Director (5)- Dean (6)- Marketing Director for a university (7)- Marketing project managers for a large financial services institution. (8)- PLEASE UPDATE YOUR RECORDS TO INDICATE MY CORRECT RANK (ASSOCIATE

PROFESSOR). Your records still indicate Assistant Professor and this is the third time I am communicating this to AMA.

(9)- VP Research (10)- Market researcher (11)- Research Associate (12)- Licensing Manager

28) Please provide any specific comments you have regarding any of the previously mentioned presentations.

(1)- The BEERSIG "session" was extremely well attended (better than most formal sessions), even though it was not on the official program. This observation suggests that a need exists for a few sessions that are more "fun" in nature.

(2)- The key sessions where the top professors (Kotler, Sheth, Tellis, etc should not be concurrent with other sessions. PLEASE.

(3)- The Beersig session was an island of humor in a sea of pomposity. Why do these conferences have to be so dull?

(4)- Need more sessions like the old half or full day SIG programming (5)- All presentations should be reviewed by a methodological expert as part of the review process. (6)- It always needed more international academic exchanges among continents. (7)- .. THE SPORT ONE WAS GOOD... THE BEERSIG ONE WAS GREAT FUN... (8)- Emailed two SIGS for dinner or luncheon reservation but heard back from only one. Awards

luncheon goes on too long--too many speeches. Couldn't believe that all 3 drink tickets had to be used at Friday's reception and could not be used on Saturday! There were schools using my interviewing booth during my reserved times. There should be 8-12 and 1-5 time-slots for interviewing booths.

(9)- I saw no presentations (see below). (10)- I was disappointed that there was only one reception in the exhibits area (Friday night). It would

have been good to have one on Saturday evening as well. (11)- There Should be more "social" activities (12)- Already explained earlier (13)- The program was one of the best I have ever seen at Summer Educators'.

29) What was your primary reason for attending this conference?

(1)- paper presentaion (2)- NOVA Southeastern University requieres all DBA students to attend

(3)- Professional development (4)- Networking Paper presentation (5)- Recruiting, participating and attending sessions (6)- It was a class requirement for my dba program (7)- Networking (8)- Keep up to date (9)- Gaining academic knowledge and social exchange (10)- Presenting my paper and meet famous researhcers, and get aware of the contemporary research

topics and achievements. (11)- Networking (12)- seeing what the current predominant areas of marketing research are (13)- networking, meetings (14)- Networking, sessions, sigs (15)- Interviewing candidates for position at my university (16)- networking learning (17)- SIG leader, see people, attend presentations, meet with coauthors (18)- interviewing candidates for new positon (19)- Job applicant (20)- Attending sessions,meeting friends,and visiting the exhibits (21)- Networking (22)- I am faculty advisor for the Ph.D. Project, so it is logical for me to attend the conference (23)- interbiew candidates (24)- To network with academics (25)- Recruiting, networking, and attending several sessions (26)- This year it was recruiting. (27)- To listen The professors Kotler, Samly, Seth... and to participate in a very prestigious forum. This is

a matter of self-improvement and this is good for my cv. (28)- session chair/interview candidates (29)- session chair/interview candidates (30)- Recruit new faculty. (31)- Presenting a Paper (32)- networking (33)- professional development/knowledge (34)- I presented. And our school was going to be hiring, but the person decided not to retire, so we

ended up not interviewing... (35)- interviewing (36)- Recruiting (37)- Learn practical tips (38)- To interview candidates. (39)- SIG business, recruiting and presentation (40)- PRESENTATION..NETWORK... FUN

30) Do you like the Summer Marketing Educators’ Conference Proceedings in CD format?

Yes – 81%

No – 19%

31) If you would like, please provide a testimonial to be used in promoting future Summer Marketing Educators' Conferences.

(1)- The Summer AMA is the "happening" event for the marketing educator, globally. Paper presentations,the placement buzz, leading edge research topics and good weather makes this even a "must attend" for marketing professionals particularly academics or intending academics. Subroto Roy www.newhaven.edu/faculty/roy

(2)- I found the AMA conference very instructive. The reviewers' comments were very well founded and useful. A conference of high quality. Notwithstanding the relatively large number of participants and attendants leads to alienation among the participants of different tracks (sessions), very limited opportunities for interactions along the sessions (even in the receptions' events).

(3)- Despite being woefully dull, the AMA Summer Conference is still the main event. (4)- If you have an open position, recruiting at the Summer AMA is a must. (5)- I think the last sessions are less attended than others. Maybe if you leave a final attraction it could

solve this circunstance

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Please answer the following questions:€¦ · Web viewMarketing performance metrics Salesforce performance enhancement ... The Role of Conversation and Word of Mouth in the