Marketing Plan of MAMAIA Resort

Niculita Gabriel Eduard | Dondas Gabriela StefaniaRadoi Flavius | Tatia Bianca

ContentDescription of the Mamaia ResortMarketing Communication PlanSituation analysis (City analysis and presentation, competition, market, SWOT)1. Define objectives and positioning2. Select targets3. Select message4. Select communication channels / media5. Indicate the procedures to implement the plan6. Prepare the budget 7. Indicate how would do the monitoring and assessment of the plan

Description of the Mamaia ResortConsidered to be Romania's most popular resort,Mamaia is situated immediately north-east of Constana's city center. It has almost no full-time residents, being populated mostly during the summer.The beach season is at its best between mid June and early September, when average daytime temperatures range between 25 to 30 degrees Celsius (78 to 86 degrees Fahrenheit). The water stays warm until mid autumn.Hotels range from mid-end to exclusive 4 and 5 stars hotels and private clubs. There are also camping sites in the north.MAMAIA is the largest and best known resort on Romanian Riviera. Located in the northern part of the seaside, Mamaia has a privileged position. The resort is attached to Constanta city and separates Lake Siutghiol of the Black Sea. The preferred destination of tourists during summer, Mamaia has been the subject of an ample process of modernization, gaining a beautiful western air. The palm trees, spectacular fountains, fashionable events and sensational shows, restaurants and luxurious clubs, quite terraces, promenade areas, Water Park, telegondola and entertainment centers, all these facilities make Mamaia a resort of fine taste, entertainment and relaxation.HISTORYThe story of Mamaia resort starts in 1905, when the building of the first touristic locations starts on the strip of land between the sea and Lake Siutghiol. The resort was inaugurated one year later, on the 22nd of August. The small resort, popularly called sea baths, became shortly an oasis of peace and relaxation for the elites of the time, as well as for the royal family, being visited by a record number of tourists. In order to facilitate the access in the resort, the authorities at the time build a railway which links Mamaia to Constanta station, on the present route of Mamaia Boulevard. The resort rapidly flourishes in the interwar period when it becomes famous abroad. It is the moment when the first important buildings of the period appear, and we remember now the Cara-Dalga Castle, the summer residence of the royal family, Albatros Villa (the first accommodation unit from seaside) and Rex Hotel. The second hotel on the seaside, called Bucuresti (Iaki at present time) is built towards the ending of the 50s. Mamaia continues to develop fast in the communist era, when many of the hotels are being built: Patria, National, Dorna, Bicaz, Astoria, Riviera, Metropol, Majestic, Mercur, Minerva, etc. In the 80s Mamaia continues to develop and becomes a paradise for the tourists of the former soviet block. The 90s bring a decline of the resort, but over the years Mamaia regains its title as The Pearl of Romanian seaside.THE BEACHMamaia resort was gifted with one of the largest beaches in the whole Europe. This stretch on a distance of almost 10 km, between Constanta and Navodari city, and its width reaches almost 200m. The beach is covered with fine sand, without excessive stones and shells, and the entry in the sea is done smoothly, the depth of the sea growing gradually on a rather long distance. For safety reasons, the protection and comfort of the tourists, there are lifeguard centers arranged on the beach, first aid tents, public toilets and sites of selective collection of waste. A large part of the beach is arranged with chaiselongs and umbrellas which you can enjoy by paying a fee, but there are areas where you can enjoy them for free. The beach is crowded with beach bars and terraces, the perfect places where you can hide from the heat next to a cocktail or an ice coffee.ACCOMODATION AND MEALMamaia is the largest resort of the Romanian seaside, and this mirrors in its accommodation capacity. There are over 70 hotels and villas which have till 5 stars offering approximately 30 thousand places to stay. The popularity the resort enjoys created and adequate environment for building new accommodation places, thus in the last few years beside the traditional hotels new buildings have appeared, which offer very good conditions for accommodation: Mailbu Hotel, Florida Hotel, Palm Beach Hotel, Laguna Hotel, Club California Hotel, Del Mar Hotel, Richmond Hotel and so on. In order to keep up pace with modernization of the resort, the old hotels themselves were renovated, many of them acquiring an elegant air and full of refinement: Vega Hotel, Rex Hotel, Iaki Hotel, Flora Hotel, Savoy Hotel, Golden Tulip Hotel, Palas Hotel, Mercur-Minerva complex and so on. Since the tastes and requirements of the tourists grow from one season to the other, more and more hotels designed spaces for treatment and relaxation with swimming pools, saunas, fitness centers, sport fields, beauty and massage saloons where the tourists can relax and can enjoy modern treatments: Iaki Hotel, Vega Hotel, Palm Beach Hotel, Rex Hotel, Mamaia Hotel, Savoy Hotel and others. As long as you find yourself in Mamaia resort you dont need to worry about what and where you eat. There are plenty of restaurants and terraces, many of them being placed on the one side and the other of the cliff. From fast-foods and ice cream shops until pretentious restaurants. Mamaia has them all. You can eat from various cuisines: Lebanese, Italian, Chinese, Turkish, Greek or even French, and, most important you can eat being saturated no matter the budget you have.FUN AND RELAXATIONIf your seaside holiday doesnt limit itself only to the chaiselong, Mamaia resort is the perfect destination. The resort offers the tourists a multitude of possibilities regarding fun and leisure time, no matter the money in your pocket. The recreational centers are an inexhaustible source of entertainment for those who love water sports, in Mamaia resort exist many such centers both on the sea shore and the lake shore. The tourists can enjoy the pedal boat, parachute lifting, windsurfing and yachting, banana towing, ski jet promenades, nautical ski, diving and sailing boat rides. The Ovidiu Island is one of the right places for relaxation. Wrapped by legends of the past, the island is today a wonderful touristic complex which contains a restaurant, accommodation places and a wonderful garden. You can reach the island by boat which leaves the Casino area at set intervals. Aqua Magic is another attraction of the resort which offers fun at its best.Inaugurated in 2003, Aqua Magic is the first park in the country which offers the tourists modern water installations. The telegondola in the resort is a means of transport which allows you to admire the surroundings for 7 minutes from 50 m altitude, on a 2 km distance. The Holiday Village is the place where you can find souvenirs stalls, shopping galleries and Romanian cuisine restaurants, which are designed as small houses from different Romanian regions. The Luna entertainment park is the destination for fun and amusement which you can avoid once you are spending your holiday in Mamaia. Full of games and colored lights, the park offers installations which are adjusted to all ages. There are plenty of sport fields in Mamaia resort, many of them being functional during winter time. You can challenge your friends to a football or tennis game on the fields of Iaki , Oxford, Mamaia or Palm Beach hotels and also in the IDU complex or Sen. There are volley ball fields arranged on the beach which you can enjoy for free. A walk on the cliff is a relaxation method available to everyone. Closed to cars traffic, the cliff of the resort is bordered by terraces and beautiful hotels, green areas, shopping galleries, souvenir shops and the fine sand beach. The most famous walking areas are those from Perla and Casino areas. There are gardens with benches for rest and artesian wells in Perla area. Here you can find also the Summer Theater, a place where entertainment shows and concerts occur all along the summer time. In the area of Casino a spectacular artesian well can be found, beautifully lit at night. The tourists can walk through the water jets or they can rest on the benches which border the small square. The Casino area is the place where open air shows and thematic parades take place. The night clubs in Mamaia resort are famous for their effervescence and elegance. You can have fun till dawn at unique parties, organized in their own style by the clubs in the resort. Trips to various attractions from Dobrogea are organized by the travel agencies or hotels and they offer you the chance to find out details about the culture and customs of the place.

Marketing Communication PlanCity analysis Constana, historically known asTomis, is the oldest still-populated city inRomania. It was founded around 600 BC. The city is located in theDobrujaregion of Romania, on theBlack Seacoast. It is the capital ofConstana Countyand the largest city in the region.Constana is the fifth most populous city in Romania. TheConstana metropolitan areaincludes 14 localities within 30km (19mi) of the city, and, with 425,916 inhabitants,it is the second largestmetropolitan area in Romania.ThePort of Constanahas an area of 39.26km2(15.16sqmi) and a length of about 30km (19mi).It is the largest port on the Black Sea, and one of the largest ports inEurope.Constana is the administrative center of the county with thesame nameand the largest city in theEUSoutheastern development regionofRomania. The city is located on theBlack Seacoast, having a beach length of 13 kilometres (8 miles).Mamaia, an administrative district of Constana, is the largest and most modern resort on the Romanian coast.Mineral springsin the surrounding area andsea bathingattract many visitors in the summer.ClimateConstana is one of the warmest cities in Romania. It has a moderatesubtropical climatewith considerable maritime and some continental influences. There are four distinct seasons during the year.Summer (late May to mid September) is warm, dry and sunny with a July and August average of 23C (73F). The beginning of summer brings plenty of precipitation, but by early July the weather becomes settled and dry. Most summer days see a gentle breeze refreshing the daytime temperatures. Nights are warm and somewhat muggy because of the heat stored by the sea.Autumn starts in mid or late September with warm and sunny days. September can be warmer than June, owing to the heat accumulated by the Black Sea. The first frost occurs on average in mid November.Winter is much balmier compared to other cities in southern Romania. Snow is not abundant but the weather can be very windy and unpleasant. Winter arrives much later than in the interior and December weather is often mild with high temperatures reaching 8C (46F) - 12C (54F). Average January temperature is 1C (34F). Winter storms when the sea becomes particularly treacherous are a common occurrence between December and March.Spring arrives early but it's quite cool. Often in April and May the Black Sea coast is one of the coolest places in Romania found at an altitude lower than 500m (1,640.42ft).4 of the warmest 7 years since 1889 occurred after the year 2000 (2000, 2001, 2007 and 2008). The winter and the summer of 2007 were respectively the warmest and the second warmest in recorded history with monthly averages for January (+6.5C) and June (+23.0C) breaking all-time records. Overall 2007 was the warmest year since 1889 when weather recording began.

According to the 2002 Romanian census, there were 310,471 people living within the city of Constana, making it the fifth most populous city in Romania.As of 2011, 283,872 inhabitants live within the city limits,a decrease from the figure recorded at the 2002 census.AfterBucharest, the capital city,Romaniahas a number of major cities that are roughly equal in size: Constana,Iai,Cluj-Napocaand Timioara.Themetropolitan area of Constanahas a permanent population of 387,593 inhabitants,i.e. 61% of the total population of the county, and a minimum average of 120,000 per day, tourists or seasonal workers, transient people during the high tourist season.The Resorts Black Sea Romania is compused from:Costinesti - summery spa, located at 28 km. south of the city of Constanta, called "The Youth", with large beach with fine sand. The Costinesti has bases grement modern, here are held numerous cultural and artistic events and issues here all post Radio Holiday. Access to the resort is done by train - Costinesti station, located on the route Bucharest - Constanta and Mangalia-road, DN 39 from Constanta.Mamaia - the largest and famous resort in Romania, located in the northern city of Constanta, called Pearl of romanian seaside, is a sector of fine sand beach, which lies on a length of about 8 km. on the western side of it being Ovidiu lake. The Beach has numerous hotels, outdoor pools, discos, recreational parks, sports and a summer theater. The Mamaia offer the opportunity for practicing water sports and fishing in Lake Mamaia.Eforie Nord - permanent spa, located at 14 km. south of Constanta, between Techirghiol Lake and the Black Sea. The second largest resort of Romanian seaside, is famous for its curative treatment, the resort having two permanent basis treatment, possessing equipment for warm baths with salt water from the Lake Techirghiol or the Black Sea. Beach resort that stretches about 3 km. offers sports, swimming pools and other facilities for water sports practice. Eforie Sud - seaside resortEforie Sud - spa located 18 km. south of Constanta, which lies on a length of about 2 km. along the Black Sea. The resort was a sanatorium reumatologic permanent and another to treat rachitis, which operates only in the high season, both for children. Attractions resort are discos Eforie Sud, theatre outdoors, and many others. Mangalia - seaside resortMangalia - balneo-climateric permanent resort, located 44 km from Constanta, founded by Greeks in sec. VI I.Hr. VI I.Hr. is the most southern resort on the Black Sea coast and is the only maritime resort owner sulphurous mineral springs, mesothermal and radiation, used since antiquity. Plettenberg Bay has a basis of treatment with medical departments recovery, warm baths water, mud treatments, kinetotherapy, hydrotherapy, gyms and medical cabinets geriatrics. The main attractions of the resort are the Museum of Archaeology, Esmahan Sultan Mosque, collection Mercurius, the vestiges of Roman-Byzantine, and everything here can be practical and horsemanship. Jupiter - Cap Aurora - seaside resortsJupiter and Cap Aurora - summery resorts, located at 40 km. Municipality of Constanta, between the Black Sea coast and Forest Comorova. The Cap Aurora is the latest resort on the Romanian coast, which attracts many tourists coming here for the beach with fine sand, sports, theater and cinama outdoors, swimming pools, discos, and for walks with the Lake Boat Tismana.Neptun - Olimp - seaside resortsNeptun-Olimp - spa located 6 km from Mangalia, a sector sand between the Black Sea and Comorova forest, offering an oasis of peace in the Romanian seaside landscape. A truly modern tourist complex, the resort has hotels and villas special, tennis courts, riding, landing for a ride on the lake, and numerous clubs and entertainment parks. In May resort to learn and also a basis for treatment that offers electrotherapy, mud treatments, hydrotherapy, medical gyms, sauna. Saturn - is a summery spa, located at 1 km. of Mangalia, which enjoys most days in the sun, sea water reaching an average temperature during the summer about 25 degrees C, and has an outdoor theater, sports, villas and hotels, land riding.Venus - summery spa, located 5 km. of Mangalia, bearing the name goddess beauty, with hotels built in an architectural style apart.Techirghiol - permanent spa, located at 18 km. of Constanta, on the banks of the lake Techirghiol. The main features of the resort are salt water and mud sapropelical lake, being here five bases treatment with warm baths with salt water from the lake, mud treatments, aerosols and hydrotherapy.CompetitionOn national level Constanta, where the competitors Mamaia is:Indirect: (from the same segment of services - tourism) cities Brasov, Cluj, Sibiu that are in the mountains. They were only competitors in terms of other tourist spots but in terms of seaside tourism Services they are not direct competitors because there is no other city in Romania littoral.Directly: Indirect Compete for Constanta are the neighboring towns to the Black Sea: Sulina, St. George, Nvodari, Lazu Agigea, Eforie, Techirghiol, Tuzla, Costinesti, Tatlageac / union / 23 August, Mangalia, Doi Mai, Vama Veche,Internationally: as a direct competitor to the chosen target is Bulgaria that offers the same type of seaside tourism services.

Target MarketsA fundamental aspect of tourism marketing strategies is to define target markets. In this way, it is aimed diversity of markets. emitting tourists namely: local market - comprising all persons from Constanta that could and would be willing to visit the see for recreation (walking, promenade), or in the purpose of the Stand Body beauty treatment; national market - comprising all persons who may visit Constanta, practicing forms of tourism such as business tourism, cultural tourism, weekend or just being in transit through the city. This category of public can be classified in: National visitors interested in cultural tourism, history and heritage (groups of specialists in art, history, architecture, heritage etc.) Tourists "business", participating in trade fairs, conferences, training programs - groups of children or students who come for lessons of history or art or for special events- turiti naionali doritori s i petreac o scurt vacan ntr-un mediu interesant. international market - made up of the main emitters of tourists worldwide (Germany, UK, Japan, Sweden, Denmark, Italy, France, Spain, Switzerland) and from countries which belong to most tourists who visited the city in the last (Italy, Hungary, Austria, Germany, France, Poland, United Kingdom, etc.).This category of public include:- Foreign visitors interested in cultural tourism, history and heritageForeign-tourist visiting Romania that make a break in Constanta and its surroundings.

SWOT AnalizeStrengths natural environment favorable for the development of tourism (Black Sea, fine beaches and sunny and sandy seabed is completely without rocks, with low slope, lack of tides); accommodation capacity high, in full extension 4cca. (1/3 of the total accommodation capacity nationally 1st in the country; special tradition in tourist activities (over 100 years) potential high health spa; special interest of local public authorities and citizens to develop the tourism sector; Mamaia is rated as resort of national interest; Appearance of new tourism products, new to this region (Aqua Magic, gondola, adorning the resort with exotic palm trees, fountains, arrangement of modern markets where cultural shows, casinos and amusement parks; geographically favorable positioning of new tourist products (itinerary tourism, cruise tourism, business, etc.) historical and cultural heritage of great value; qualified and experienced human resources in tourism; access to tourist areas, modern access routes (motorways, roads, railways) connected to the main European transport corridors;

Weaknesses Mamaia overcrowding during peak summer season and weekends Insufficient parking spaces, based on the number of tourists during the summer Lack of permanent tourist products Some agents high prices that discourage foreign tourists, they have the possibility to choose the best tourist destinations in terms of quality - price ratio Lack of adequate infrastructure for developing cruises (tourist and entertainment ports) Weak in terms of tourism potential and cultural history of the area Presence of industrial sites and commercial port in the vicinity of tourist areas creates image and comfort problems and is an important factor of environmental pollution Lack of a common long-term strategies of the investors and central public administration and local integrated development of the sector Travel information and promotional materials few and of poor quality.Opportunities The economic development of Constanta provides premise tourism development in village, both by increasing the number of tourists and by increasing investments; Increasing the level of training and professionalism of the staff of tourism environment university offers highly qualified personnel and professional consultancy services; Better awareness of tourism potential of Constanta, arranging recreational areas within it are opportunities that can contribute to local tourism development;Threats Regarding international target market may represent a threat unfavorable image of Romania abroad; Inefficient use of funds for local tourism development; Difficulty starting a massive process of raising standards of accommodation, necessary to compete successfully in the international market; The difficulty of involving the entire tourism sector in support of a marketing program Tourist covering the entire community; Collaboration defective stakeholders in the tourism phenomenon.Objectives and positioningGENERAL OBJECTIVES OF MARKETINGMarketing objectives and marketing strategies to achieve them are of a bunch of variables that influence changes over time. For this reason, these objectives are formulated short and medium term (2-5 years).For Mamaia resort, have been defined the following objectives for tourism marketing: 1. Increase the visibility of Mamaia in Romania and elsewhere International;2. Increasing information regarding Mamaia resort tourists potential in Romania and abroad;3. Increase the satisfaction of tourists visiting Mamaia resort;4. Increase the number of tourists visiting Mamaia resort at least 20% compared to 2014;5. Creating, developing and promoting a brand of Mamaia.

The pozitionMamaia resort is classified as exclusive tourist destination for young people with many events, activities and places of leisure. The Mamaia classify as number 1 destination leisure summer.

The messagePromotion StrategyThe key element of the strategy is to promote development communication message.From a technical standpoint message consists of three parts: "Decalogue" permanent message and brand.Decalogue "- that is the set of motivators and values which determine the decision of the tourist potential of Constanta, Mamaia resort and that is the centerpiece of global message.In the case of Mamaia resort, "Decalogue" can be proposed as follows:Mamaia - resort that captures the memorable events and venues!Mamaia - youth summer resort, all roads join here!Permanent message - is "slogan" summarizing and motivational factors Mamaia resort specific values as tourist attraction, and may be formulated as follows:Mamaia resort - "Breathe the air of fun!"Brand - is a graphic that provides identity and differentiation in the market.This should be present in all actions to promote Mamaia resortThe brand design must consider the following elements: the characters - can be used italics, slim; colors - shades of white, Galgen, gold to induce the feeling of sun, beach, sand;shades of blue - that is to induce a quiet, ideal for walking, recreation or leisure. symbol - sun Umblela, sand and water.Communication channels / mediaMamaia resort promotion techniques proposed for use are: a) Advertising Internet advertising - creation of a website of the resort in which to find the entire tourist offer available to tourists; Social Media (Facebook, Google+, Youtube, Etc.) outdoor advertising - two banners placed at the two entrances to the city for the purpose of attracting tourists in transit through the city; TV advertising - design and broadcasting a TV commercial to be aired at national advertising brochures, leaflets running in the travel agencies, tour operators and tourist information centers. b) Participation in fairs and exhibitions design and build a stand for participation to be used at fairs Tourism (National Tourism Fair held biannually in Bucharest International Fair Tourism in Berlin) c) Public Realation organizing concerts with famous singers: organizing the parade allegorical cartsd) Inclusion of Mamaia in the international network of tourism promotion promotion through tour operators and travel agencies of the European and international tourism market; Mamaia inclusion in European and international tourist routes

Action plan for implementation of marketing strategies

The operational plan includes the timing of actions to be carried out previously proposed marketing strategies: financial and material resources involved and the time of each action.Step 1: finalizing and setting all the details previously proposed tourism; development and preparation of promotional materials related to the proposed offering and market target; create new tourist identity of the Mamaia resort.Step 2: practical implementation of all actions envisaged to achieve proposed marketing strategies:Action 1: Creating Identity City tourismProjectActionShort description

The new identity touristBrand tourismDesign and development of a brand identity manual for its management

Base imagesCreating and producing a database of images to represent the tourist image of the resort

Tourist Information CenterCreating and placing Tourist Information Centre in Mamaia resort

audiovisual materialsWebSiteCreating a web site showing the resort entire tourist offer and proposed previously created.

Spots videoThe production of promotional videos that incorporate brand, designed Decalogue and the tourist offer and previously proposed.

multimedia presentationMaking a multimedia presentations for seminars organized among representatives of tourism organizations, participation in tourism fairs, Tourist Information Centres.

Action 2: Creation of support materialsProiectulActivityShort Description

Graphic supportsBrochures "business"Includes general information about Mamaia resort, maps and suggested itineraries and are used in business

General BrochuresIncludes both general information and description of products and tourist routes offered; intended both business-to-business environment and the final consumer

Thematic BrochuresAre developed separately for each product or tourist location; includes mapenvironment and are designed both business to business and tourists

FoldersDesign and production of brochures and folders containing CDs presentation;

PostersDesign and production of significant image posters, for business to business environment and the final consumer.

NetsCreation and production of mesh textile and recycled paper for delivering promotional materials by partners or final consumers

ShirtsCreating and producing shirts with corresponding brand Mamaia to be offered to partners who are familiarization visits

Action 3: Promotion Programme

ProjectActivityShort description

Generating appearances in the pressFamiliarization visitsOrganizing familiarization trips for representatives of publications tourism (Vacation and Travel Clever Travel, Tourism Romania etc.)

NewscastElaborarea i expedierea unui buletin de tiri ctre bazele de date ale mediilor de pres din cadrul pieelor vizate

Promoting tourism market intermediariesOrganizing seminarsTo organize workshops with representatives of travel agencies in the county and country

Familiarization visitsOrganizing familiarization visits among major operators from selected markets

Participation in fairsinternationalParticipation with a stand at the International Tourism Fair

Participation in national fairsParticipation with a stand at the National Tourism Fair in Bucharest organized biannually

Promotion to the final consumerinternational FairsParticipation with a stand at the international tourism fairs

National FairsParticipation with a stand at the National Tourism Fair in Bucharest organized biannually

Travel GuidesMamaia resort inclusion in major national and international tourist guides

advertising campaignsDevelopment of partnerships with the private sector and academia (teachers, students) to support and conduct advertising campaigns targeted at final consumers belonging to selected markets

Information "in situ"Tourist Information CenterFitting and placing two permanent Tourist Information Centre

Calendar actions proposed to be carried out as follows:201420152016

ProjectActivity

Creating Identity TourismNEW IDENTITY TOURISTBrand tourism

Base images

Tourist Information Center

Audio-visual materialsWebsite

Spots video

multimedia presentation

Creating support materialsMEDIA GRAPHICSBrochures "business"

thematic Brochures

individual Brochures

Folders

Posters

Shirts

MERCHANDISINGPens

Postcards

Keychains

The promotion programGENERATING articles in published mediaFamiliarization visits

Newscast

Promoting tourism market intermediariesOrganizing seminars

Familiarization visits

Participation in international fairs

Participation in national fairs

PROMOTING TO THE FINAL CONSUMERadvertising campaigns

Online advertising

PROMOTION "in situ"Tourist Information Center

BUDGET PLAN

ActivityUnit priceThe quantityTotal Price

1. NEW TOURIST IDENTITY

Brand tourism 2,000 + VAT -logo, rulesapplication applications12000

Base images 25 + VAT / photo,with processing2005000

Tourist Information Center 1.300 + VAT -stand systempop-up (3x2 m)22600

Total 9.600 +tva

2. AUDIOVISUAL MEDIA

website 1.500 + VAT -static site ordynamic menu andsubmenus11500

Spots video 3,000 + VAT -Spot 30 sec.filmed26000

Total 7500 + VAT

3. MEDIA GRAPHICS

Brochures "business" 20 pages 2.1 + VAT / pcs. -finite format A5,p o l i c r e a m ifront / back, 20p., in a print run of1.000.20004200

thematic Brochures32 pages 2.5 + VAT / pcs. -finite format A5,p o l i c r e a m ifront / back, 32p., in a print run of1.000.20005000

individual Brochures16 pages 1.95 + VAT / pcs.- finite format A5,p o l i c r e a m ifront / back, 16p., in a print run of1.000.20003900

Folders 0.8 + VAT / pcs. -A4 folder withpocket, a circulationof 1.0001000800

Posters 0.4 + VAT -format 50x70 cm,Polychrome a girl,a circulation of 1,000pcs.1000400

Shirts2.6 + VAT - shirtwhite, custom onecolor, face, max.10 cm1002600

Total 16900 + VAT

4. MERCHANDISING

Pens 1 + VAT / pcs., Thea print run of 1,000pcs. (plastic pena customcolor)20002000

Postcards 0.08 + VAT / pcs.- Atypicalfull color front / 1color back toa print run of 1,000pcs. x 8 models2000160

Keychains 1.0 + VAT / pcs.20002000

Total = 4160 + VAT

5. GENERATING articles in published media

Familiarization visits200 Euro /person / visit+ vat30 persons x 2visits x 2 yearsx 200 euro24000

Newscast2 Euro / newsletterthe costs of thedevelopment andShipping + vat12 months x 2years x 2 Euro48

Total = 24048 + VAT

6. Promoting tourism market intermediaries

Organizingseminars2500 Euro + VAT2 years x 1seminar x2500 euro5000

Familiarization visits200 Euro /person / visit+ vat30 persons x 2visits x 2 yearsx 200 euro24000

Participation in international fairsParticipation in the International Tourism Fair in Berlin + vat1 Participationx 2 years x40008000

Participation in national fairsParticipation in National Tourism Fair equipped with stand - 1500 Euro + VAT2 x 2 Fairsyears x 1500Eur6000

Total = 43000 + VAT

7. Online Promotion

Promoting on YoutubeAchievement clip and publication1.000.000 visits5000

Promoting on facebookAchievement clip and publication6 months / year x 3 years5000

Promoting on GoogleAchievement clip and publication7 months / year x 3 years5000

Total = 15000 + VAT

8. Promovare OUTDOOR

Advertising OUTDOORIn the most important city from RomaniaX 2 panels, 3 months, X 5 city X 2000 Euro + VAT 60000

Total = 60000+ VAT

175.208 EURO + VAT