Plan de Marketing de Cevicheria Final

8/18/2019 Plan de Marketing de Cevicheria Final

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ING ESTRATEGICO DE LA CEVICHERIA “LOS NACHOS DE MARIA P

INTEGRANTES:

Ávila Gonzale Ca!lo"ie#a M$n%ez DanielPa!e%e Nona#o La!


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INGENIERIA AGROINDUSTRIAL VII CICLO

Tabla de contenido1. INTRODUCCION........................................................................................4

2. FORMULACION DE LA IDEA DE NEGOCIO.................................................5

3. ANALISIS DE LA SITUACION......................................................................6

3.1. MERCADO OBJETIVO..........................................................................6

3.2. CARACTERISTICAS DEMOGRAFICAS...................................................6

3.2.1. Género........................................................................................6

3.2.2. E!"!e#.......................................................................................6

3.2.3. En$orno e%on&'(%o.....................................................................6

3.2.4. D(#$r()*%(&n !e+ (n,re#o..............................................................6

3.3. EM-RESA...........................................................................................6

3.3.1. O)e$(/o# !e +" e'0re#"..............................................................6

3.3.2. U)(%"%(&n !e +" e'0re#"............................................................

3.3.3. C"r"%$er#$(%"#.............................................................................

3.3.4. M"r%o +e,"+..................................................................................

3.3.5. Ten!en%("# !e +" e'0re#"..........................................................

3.3.6. Cre%('(en$o................................................................................

3.4. ANALISIS FODA.................................................................................

3.4.1. For$"+e"#...................................................................................

3.4.2. De)(+(!"!e#................................................................................

3.4.3. O0or$*n(!"!e#............................................................................

3.4.4. A'en""#...................................................................................

4. ANALISIS DEL ENTORNO COM-ETENCIA7...............................................

4.1. DE MARCAS.......................................................................................

4.2. EN FORMAS.......................................................................................

4.3. GEN8RICA.........................................................................................

5. COM-ETIDORES DIRECTOS EN C9IMBOTE.............................................1:

5.1. CIELO A;UL......................................................................................1:

5.2. LA LANC9ITA....................................................................................1:

5.3. EL CEVIC9ON...................................................................................1:

6. ESTUDIO DE SONDEO DEL MERCADO....................................................11

6.1. CONCLUSIONES DE ENCUESTA.......................................................11

. -LAN DE MAR


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.1.1. O)e$(/o# =n"n%(ero#.................................................................12

.1.2. O)e$(/o en %on#*'(!ore#........................................................12

.2. -RECIO.............................................................................................13

.3. -RODUCTO......................................................................................14.4. -ROMOCIONES................................................................................14

.5. -UBLICIDAD....................................................................................14

.6. ESTRATEGIAS DE SERVICIO AL CLIENTE O -OSVENTA......................15

.6.1. E#$r"$e,(" !e 0o#(%(on"'(en$o..................................................15

.6.2. E#$r"$e,("# ,ener"+e#................................................................16

.. MAR...............................................................................16

..1. Con%e0$o e#$r"$é,(%o !e 0ro!*%$o............................................16

..2. M"r?e$(n, !(re%$o......................................................................16

..3. Re+"%(one# 0@)+(%"#..................................................................16

..4. Me$o!o+o,"...............................................................................1

. DISEO DE ESTRUCTURA -LAN DE RECURSOS 9UMANOS..................1

. ESTRATEGIA DE MOTIVACION DESARROLLO DEL -ERSONAL...............1

1:. -LAN FINANCIERO...............................................................................1

11. INVESTIGACION DE MERCADO............................................................21

11.1. FORMULACION DEL -ROBLEMA....................................................2111.2. 9I-OTESIS DE LA INVESTIGACION.................................................21

11.3. FIC9A TECNICA DE LA INVESTIGACION.........................................21

11.3.1. D(#eo !e +" (n/e#$(,"%(&n.........................................................21

11.3.2. Mé$o!o......................................................................................21

11.3.3. -ro%e!('(en$o !e (n/e#$(,"%(&n.................................................21

11.3.4. E+e'en$o '*e#$r"+....................................................................21

11.3.5. Un(!"! !e '*e#$reo..................................................................21

11.3.6. V"r(")+e#....................................................................................21

11.4. RECOLECCION DE LA INFORMACION DE LA INVESTIGACION..... ...22

11.5. ANLISIS E INTER-RETACIN DE LOS DATOS................................22

12. ANALISIS DE VENTAS..........................................................................36

13. CONCLUSIONES DE LA INVESTIGACION..............................................3

14. ANE>O.................................................................................................3

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1. INTRODUCCIONL" (!e" !e e#$e 0roe%$o #*r,(& !e +" ne%e#(!"! !e 'eor"r e+ #er/(%(o !e %o'(!" en C(')o$eH

!e)(!o " *e "%$*"+'en$e e(#$en re#$"*r"n$e# *e %*en$"n %on 0ro!*%$o# #er/(%(o# !e )""

%"+(!"!H 0or +o $"n$o #e $*/o +" o0%(&n en eKe%$*"r e+ 0roe%$o !e *n" %e/(%er"H en *e #e 0*e!"o)#er/" *n" 'eor %"+(!"! !e "+('en$o *n" %"+(!"! !e #er/(%(o !(Keren%("!"

-"r" e/"+*"r e+ 0roe%$o 0ro0*e#$o #e 0+"n$e"ron !o# (0&$e#(# +" 0r('er" %on#(#$e en eKe%$*"r e+

"n+(#(# 0"r" !e$er'(n"r e+ 'er%"!o 0o$en%("+ !e %o'(!" %e/(%e 'en@7 0"r" e+ n(/e+

#o%(oe%on&'(%o BH e# !e%(r "+ 0er#on"+ *e e#$*!("H $r")"" *e re#(!e en$re +o# 1 45 "o#7.

-"r" %orro)or"r #( +" (0&$e#(# "n$er(or e# /er!"!er"H #e re"+(o *n e#$*!(o !e+ 0er=+ !e

%on#*'(!orH e+ %*"+ #e %o'0one !e+ e#$*!(o !e 'er%"!oH en e+ *e #e (n%+*e e+ "n+(#(# !e +"

oKer$" e+ "n+(#(# !e +" !e'"n!"H "# %o'o $"')(én +o# 0ro%e#o# "!'(n(#$r"$(/o# !e+ 0roe%$oH

e#$r*%$*r" or,n(%"H K#(%"H e*(0"'(en$o 0or *+$('o K"%$ore# e$erno#.

L" #e,*n!" (0&$e#(#H e# #( +" 0*e#$" en '"r%" !e+ re#$"*r"n$e e# ren$")+eH 0"r" e/"+*"r !(%"

(0&$e#(# #e e+")oro *n e#$*!(o !e K"%$()(+(!"!. E#$e e#$*!(o e#$" %onKor'"!o 0or e+ "n+(#(#

=n"n%(ero e%on&'(%o. -"r" +" re"+("%(&n !e %*"+*(er 0roe%$o e# !e #*'" ('0or$"n%("

"n$(%(0"r#e "n$e %"')(o# !e /"r(")+e# *e 0*e!"n "Ke%$"r +" (n/er#(&n !e *n 0roe%$o.

De)(!o " +o "n$er(or #e e+")oro *n "n+(#(# !e #en#()(+(!"! r(e#,oH e+ %*"+ #e re0re#en$" 'e!("n$e

$re# !(Keren$e# e#%en"r(o# e#%en"r(o nor'"+H o0$('(#$" 0e#('(#$"H e#$e "n+(#(# !e$er'(n" +"

#en#()(+(!"! *e $(enen +o# (n,re#o# e,re#o#H no #o+o 0or +o# K"%$ore# e$erno# %o'o (n$erno#.

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2. FORMULACION DE LA IDEA DE NEGOCIOL" (!e" !e ne,o%(o 0"r" e+ 0roe%$o !e %e/(%er" Lo# N"%o# !e M"r" -" SAC #*r,(& 0or +"

o)#er/"%(&n e (n!","%(&n !e %e/(%er"# *)(%"!o# en /"r(o# +*,"re# !e C(')o$e en *e

0o!"'o# "0re%("r !(/er#"# /"r(")+e# %o'o %"+(!"!e# !e #")orH "$en%(&n "+ 0@)+(%oH 0re%(o#H

0ro'o%(&nH 0*)+(%(!"!H "!'(n(#$r"%(&nH e$%. E#$"# /"r(")+e# "n$e# 'en%(on"!"# 0er'($en *e

'*%"# %e/(%er"# +o,ren e+ é($o $en,"n K"%(+(!"! !e e0"n#(&n " $o!o e#$o *n(!o %on +"

!e'"n!" !e %on#*'o !e+ 0e#%"!o en n*e#$r" +o%"+(!"! en e+ e$r"nero *e " 0er'($(!o *e

+" ,"#$rono'" 0er*"n" #e *)(*e en$re +"# 0r(n%(0"+e# !e+ '*n!o.

L"# %e/(%er"# e(#$en$e# en +" on" #e %"r"%$er("n 0or #* re,*+"r "$en%(&nH '* 0o%" %"+(!"!

!e+ 0ro!*%$o. -e#e " e++o#H #e "0re%(" *n 'o/('(en$o re,*+"r !e %o'en#"+e# en e#0e%("+ en +o#

!"# +")or"+e#. B"o e#$" (0&$e#(# #e 0re/é e+ é($o !e *n e#$")+e%('(en$o *e %on$en," +"#

%"r"%$er#$(%"# !e %"+(!"! en +" %o'(!"H )*en #")orH )*en" "$en%(&n. E# 0or e++o *e %re"'o# Lo#

N"%o# S.A *n" %e/(%er" %*" %"r"%$er#$(%" #er +" /"r(e!"! !e 0+"$o# *e " !(Keren%(" !e

+"# !e'# %e/(%er"#H oKre%er *n" "$en%(&n 0er#on"+("!" " #*# %+(en$e# re#"+$"n!o #(e'0re e+

#")or #o)re $o!o +" %"+(!"! !e 0ro!*%$o #er/(%(o.

Lo# '(e')ro# !e Lo# N"%o#H !"!o " #* $r")"o en e*(0oH #e enKo%"r"n en )r(n!"r "+ %+(en$e

*n" e0er(en%(" (no+/(!")+e *e !e#ee /o+/er " re0e$(r %o'0"r$(r %on #*# "'(#$"!e#.

&A '(e e %e)e el $*i#o %el +evi+,e- PRIMER

E+ 0+"$o !e %e/(%e e# )"r"$o. Con re#0e%$o " o$ro# re#$"*r"n$e#H #(n !*!"H +" *e $(ene +"

'eor re+"%(&n %"+(!"!P 0re%(o. Un )(++e$e !e !(e #o+e# 0*e!e "+%"n"r en *n" %e/(%er"

SE!UND

L"# /"r(e!"!e# !e+ 0+"$o !e %e/(%e #on !(Keren$e# %on ,r"n /"r(e!"! !e (n#*'o#

0er*"no#

TER"ER

Se 0*e!e !(#Kr*$"r en K"'(+(" "'(#$"!e#.

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3. ANALISIS DE LA SITUACION

./. MERCADO O01ETIVO9o')re# '*ere#H en$re 1 45 "o# !e +" %(*!"! !e C(')o$eH e$r"nero#H ee%*$(/o#

/(#($"n$e#. T"')(én K"'(+("#H 0"re"#H e'0re#"r(o#

.2. CARACTERISTICAS DEMOGRA"ICAS-o)+"%(&n !e C(')o$e L" %(*!"! !e C(')o$e %*en$" %on 45:::: ")($"n$e#. F*en$e

INEI7 %en#o !e+ 2:12

3.2.1.GéneroDe+ $o$"+ !e ")($"n$e# en C(')o$e en e+ 2:12 #e e#$('" *e e+ 4Q 2115::7 #on

'*ere# '(en$r"# *e +o# o')re# #on 53Q235::7. F*en$e INEI7 %en#o !e+ 2:12

3.2.2.E!"!e#E+ ,r*0o '# "+$o %orre#0on!e " 25::: !e +" 0o)+"%(&n en$re +"# e!"!e# !e 1 45

"o# !e e!"!.

3.2.3.En$orno e%on&'(%oAorroH !e*!" K"%(+(!"!e# !e %ré!($o C(')o$e e# %on#(!er"!" *n" %(*!"! r(%" 0or

e+ !(nero *e re%()e !e+ %"non '(nero.

3.2.4.D(#$r()*%(&n !e+ (n,re#oIn!e0en!(en$e# !e +o# (n,re#o#H +o# o,"re# %(')o$"no# $(enen 5 ,"#$o# )#(%o# en

+o# *e #e +e# /" +" '($"! !e+ #"+"r(o !e *n 'e#. V(/(en!"H "+('en$o#H e!*%"%(&nH

/e#$('en$"H #er/(%(o# !o'é#$(%o#.

.. EMPRESACe/(%er" Lo# N"%o# S.AH e# *n" e'0re#" 'e!("n"H !e!(%"!" "+ #e%$or !e %o'(!"H e#$e

"o %*'0+(& 15 "o# "+ #er/(%(o !e +" %o'*n(!"!.

3.3.1.O)e$(/o# !e +" e'0re#"• O)$ener +" ren$")(+(!"! e#0er"!"• G"n"r 0"r$e !e+ 'er%"!o " e#$")+e%(!o 'e!("n$e n*e#$ro #er/(%(o !(Keren%("!o• Gener"r e'0+eo "*$oe'0+eo

3.3.2.U)(%"%(&n !e +" e'0re#"Lo# N"%o# S.A e#$ *)(%"!o en Leon%(o -r"!o 12 M(r"ore# B"o C9IMBOTE -ERH

C(')o$e

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3.3.3.C"r"%$er#$(%"#E+ !(#eo !e Lo# N"%o# S.A $en!r %o'o 0ro0($o %re"r *n "')(en$e %&'o!o

",r"!")+e. Con$"r" %on *n re" !e 'e#"#H e#$" re" %on$"r" %on *n" %"0"%(!"! !e 1:

0er#on"# !(#$r()*(!"# en 45 'e#"# !e 4 0er#on"#.

3.3.4.M"r%o +e,"+E+ #er/(%(o !e %e/(%er" e# *n #er/(%(o *e (n%(!e !e '"ner" !(re%$" en +" #"+*! )(ene#$"r

!e+ 0@)+(%o 0or +o *e #e !e)er o)#er/"r +o# +(ne"'(en$o# e#$(0*+"!o# en +o# #(,*(en$e#

!(#0o#($(/o# +e,"+e#

• Le N2645 TITULO SEGUNDO C"0($*+o VH en !on!e #e e#$")+e%e +"# nor'"# ,ener"+e#

#o)re /(,(+"n%(" %on$ro+ #"n($"r(o !e "+('en$o# )e)(!"# en 0ro$e%%(&n " +" #"+*!• Re#o+*%(&n M(n(#$er("+ N3632::5PMINSA *e "0r*e)" +" Nor'" S"n($"r(" 0"r" e+

F*n%(on"'(en$o !e Ce/(%er"• Le N2626 #* Re,+"'en$o "0ro)"!o 0or D.S. N::32::2TR

3.3.5.Ten!en%("# !e +" e'0re#"• Con#*'(!ore# #on %"!" /e '"# %ono%e!ore# !e +" )*en" %o%(n"H $(enen *n

%ono%('(en$o "/"n"!o #o)re ,"#$rono'" !e'"n!"n 'eor #er/(%(o• D(/er#(=%"%(&n !e +o# 0ro!*%$o# *e #e oKer$"n• Ten!en%(" " !(#Kr*$"r !e+ e#0"r%('(en$o +" !(/er#(&n• OKer$"# #('(+"re# %on 0re%(o# #('(+"re#. In%re'en$o !e +" %o'0e$en%("

3.3.6.Cre%('(en$o• 5Q !e %e/(%er"# n*e/"# *e #e ")ren %(err"n "+ 0r('er "o• 12::: $*r(#$"# /(#($"ron C(')o$e e#$e "o. F*en$e D(re%%(&n !e T*r(#'o• L" 'e$" 0"r" +o# #(,*(en$e# 'e#e# e# re%()(r 3:::: $*r(#$"#. F*en$e D(re%%(&n !e

T*r(#'o

.3. ANALISIS "ODA:

3.4.1.For$"+e"# Con$"'o# %on $"+en$o *'"no 0roKe#(on"+ %on '"neo en %o%(n" e#0e%("+("!"

(n$ern"%(on"+ ,o*r'e$. De 'en$e ")(er$" " n*e/"# (nno/"%(one# %re"%(one# 0"r" +" %o')(n"%(&n !e

n*e/o# #")ore#. G"r"n$" en +" %"+(!"! !e +o# "+('en$o# !e "%*er!o " +" e(,en%(" !e+ %on#*'(!or

+o# #o%(o#. E#$n!"r !e %"+(!"! en '"$er("# 0r('"#. O0or$*n(!"!e# !e "0ren!("e e (nno/"%(&n !e n*e#$ro 0er#on"+ en 0+"$o#

#er/(%(o#. B*en %+('" or,"n("%(on"+H +(!er",o re#0e$o.

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E%e+en$e# re+"%(one# %on +o# 0ro/ee!ore#. -re%(o# "%or!e# "+ 'er%"!o "+ 0er=+ !e+ %on#*'(!or.

3.4.2.De)(+(!"!e#

*)(%"%(&n !e +" Ce/(%er" %er%" !e +" %o'0e$en%(". C"'0"" 0*)+(%($"r(" !é)(+. Con$ro+ !e *e"# re%+"'o#. No $ener 0,(n" e) "%$*"+("!". E#0"%(o !e e#$"%(on"'(en$o re!*%(!o.

3.4.3.O0or$*n(!"!e# 'er%"!o en %re%('(en$oH "*'en$o !e+ n@'ero !e %+(en$e#. Meor"'(en$o !e +" %*+$*r" !e %"+(!"! #*0er"%(&n en e+ 0ro!*%$o. Inno/"%(&n en +" $e%no+o," 0"r" +" (n!*#$r(" !e re#$"*r"n$e#. Cer$(=%"%(one# #e++o# !e %"+(!"!H 0o#()(+(!"!e# !e e0"n!(r e+ ne,o%(o. Con#$"n$e 'eor"'(en$o !e+ #er/(%(o 0ro!*%$o#. C"0"%($"%(&n %on$(n@" en $o!"# +"# re"# !e#!e "!'(n(#$r"$(/"# "#$" o0er"r("#.

3.4.4.A'en""# "*'en$o !e %o#$o# !e '"no !e o)r" '"$er(" 0r('". D(K%(+ %on#e%*%(&n o)$en%(&n !e '"$er(" 0r('".

A+$o n@'ero !e %o'0e$(!ore# !e no')re %on%e#(on"!o en e+ 'er%"!o. F*er$e "'en"" !e +o# 0ro!*%$o# #*#$($*$o#. 'en@#H 0ro!*%$o# (n#$"n$neo#H

%"#ero#H e$%.7 Lo%"+e# no Kor'"+("!o#. OKer$"# !e 0+"$(++o# en +" %o'0e$en%(" %on 'enor 0re%(o.

4. ANALISIS DEL ENTORNO COM!ETENCIA"#

3./. DE MARCAS: To!o +o# !e'# re#$"*r"n$e# *e /en!en %o'(!" " )"#e !e '"r(#%o# 0ro!*%$o# !e+ '"rH

#e" o no #e" ,o*r'e$. L" 0re#en$"%(&n #('(+($*! !e +o# 0re%(o# en$re +" %o'0e$en%(" '#

0r&('".

3.2. EN "ORMAS:-ro!*%$o# e'0"%"!o#H 0ro!*%$o# en+"$"!o# $o!o $(0o !e "+('en$o# !e 0re0"r"%(&n %"#er".

3.. GEN4RICA:

To!o $(0o !e re#$"*r"n$e $"n$o en e+ r*)ro !e 0e#%"!o# '"r(#%o#H "# %o'o $o!o $(0o !e0+"$o# " +" %"r$"

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ESTUDIANTES: Ávila- Fiestas- Paredes Página '


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$. COM!ETIDORES DIRECTOS EN C%IM&OTEE# !e)(!o "+ é($o *e $(ene e+ %e/(%e en e+ !(#$r($o !e C(')o$eH *e !e%(!('o# eKe%$*"r e+

0roe%$o !e "0er$*r" !e *n" %e/(%er" en e#$e !(#$r($oH en !on!e +o# 0o#()+e# %o'0e$(!ore#

!(re%$o# 0"r" LOS NAC9OS S.AH *e e#$" (n$e,r"!" 0or 3 %e/(%er"# 0r(n%(0"+e# C(e+o A*+H L"

L"n%($"H E+ Ce/(%on.

5./. CIELO A67LE# *n" %e/(%er" *e oKre%e "0"r$e !e %e/(%eH 'en@ $o!o $(0o !e %o'(!" /"r("!" K*n!"!"

"%e "0ro('"!"'en$e 1: "o# #e en%*en$r" #($*"!" en +" A/. -"r!o %*"!r" #e %on#(!er" "

C(e+o A*+ %o'o *n %o'0e$(!or !(re%$o !e LOS NAC9OS S.AH " *e %*en$" %on *n 0+"$o 0r(n%(0"+

*e e# e+ *,o#o.E+ re#$"*r"n$e e# ,r"n!e 0ero no %*en$" %on 0"r*eo 0ro0(o. L" "*en%(" !e 0er#on"# e# 0o%"

!e)(!o " *e +" '"or" no $(enen en !on!e e#$"%(on"r #*# %"rro#.

• E+ %on#*'o 0ro'e!(o 0or 0er#on" #e en%*en$r" en$re +o# SP. 1:.:: W SP.2:.::

5.2. LA LANCHITAE# *n" %e/(%er" *e oKre%e %e/(%e $o!o $(0o !e %o'(!" e%" " )"#e !e 0e#%"!o# '"r(#%o#

K*n!"!" "%e "0ro('"!"'en$e "o# #e en%*en$r" #($*"!" en +" A/. L"!(#+"o E#0(n"r #e

%on#(!er" " L" L"n%($" %o'o *n %o'0e$(!or !(re%$o !e LOS NAC9OS S.AH " *e %*en$" %on *n

0+"$o 0r(n%(0"+ *e e# e+ %e/(%e '($o.

E+ re#$"*r"n$e e# 0e*eo no %*en$" %on 0"r*eo 0ro0(o. L" "*en%(" !e 0er#on"# e# 'n('"

!e)(!o " *e no $(enen *n "')(en$e ",r"!")+e.

• E+ %on#*'o 0ro'e!(o 0or 0er#on" #e en%*en$r" en$re +o# SP. .:: W SP.15.::

5.. EL CEVICHONE# *n" %e/(%er" *e oKre%e %o'(!" e%" " )"#e !e 0e#%"!o# '"r(#%o# K*n!"!" "%e

"0ro('"!"'en$e "o# #e en%*en$r" #($*"!" en +" A/. Leon%(o -r"!o #e %on#(!er" " E+

Ce/(%on %o'o *n %o'0e$(!or !(re%$o !e LOS NAC9OS S.AH " *e %*en$" %on *n 0+"$o 0r(n%(0"+

*e e# e+ %(%"rr&n 0e#%"!o.

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19/42


-. ESTRATEGIA DE MOTIACION , DESARROLLO DEL !ERSONALE# ne%e#"r(o *e +"# %o'0""# oKre%"n %o'0en#"%(one# "!e%*"!"# " #*# e'0+e"!o# 0or*e

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PROD7CTO 7NID. MED.VALOR

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11. INESTIGACION DE MERCADO

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Dat*s en Stargra0i,:

•

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23/42

• HALLAZGO

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24/42

&Vii#a +ono+e (#e% +on 9!e+(en+ia la +evi+,e!8a Lo Na+,o-

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%e/(%er" Lo# N"%o# S.A•

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25/42

&Ca%a +(an#o vii#a (#e% la Cevi+,e!8a Lo Na+,o-

• 0ASE F

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26/42

&C(>n%o (#e% vii#a La Cevi+,e!8a Lo Na+,o lo ,a+e ;o!-

• 0ASE F

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27/42

&Le ?(#a la +o,a en Stargra0i,:

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28/42

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re#$"n$e +e ,*#$" 0or #er %(')o$"no#.•

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29/42

&($ o#!o +evi+,e!8a +ono+e-

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30/42

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Ce/(%er(" Lo# N"%o#

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31/42

&Cali='(e la +ali%a% %el e!vi+io )!in%a%o-

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32/42

&7#e% volve!ia a la Cevi+,e!ia Lo Na+,o ;o!:

• 0ASE F

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C7E

NCIA

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OL7

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A• Cali%a%

en el

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• 2: • 21.1

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33/42

&7#e% +o,a en Stargra0i,:

•

•

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• De +"# 0er#on"# en%*e#$"!"# e+ .Q re"+(" 0",o en eKe%$(/o.•


34/42

&Se*o %el en#!evi#a%o-

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A• Ma+(lin

o• : • :Q

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35/42


36/42

&Le ?(#a!8a !e+i)i! in9o!,a en Stargra0i,:

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37/42

12. ANALISIS DE ENTAS•

• MES

ES

• TTA7 DE ?ENTASPR MES @SBC

•

A • 12500

•

M • 13200

•

• 12200

•

• 9985

•

•

•

•

•

•

•

•

•

•

• Según la grafca nos arguen!a "ue #as!a la $ec#a %el 11&0'&201( la ce)*c#er+a #a

recau%a%o S&. 9985 lo cual a fn %e es %e,e %e *ncreen!arse

• La e!a -ara el es %e agos!o es su-erar los S&. 1(000 en )en!as.

•


38/42

13. CONCLUSIONES DE LA INESTIGACION•

• L" %e/(%er" Lo# N"%o# !e M"r(" -" S.A e#$" en *n" e$"0" !e %re%('(en$oH !on!e !e)e

Kor'*+"r#e e#$r"$e,("# (n'e!("$"#H " 'e!("no +"r,o 0+"o *e +e# "*!e " e#$r*%$*r"r#e

%o'o *n" %e/(%er" +!er en +" re,(&n An%"#• E+ %o'0or$"'(en$o !e+ 'er%"!o !e +o# re#$"*r"n$e# %e)(%er("# en e+ -er@ e#$ %re%(en!o

!e *n" '"ner" #o#$en()+e !e)(!o " +" ,+o)"+("%(&n e#$o 0er'($e *e +o# 0ro!*%$o# #e !en

" %ono%er !e *n" '"ner" #o#$en()+e.• Co'o #e 0*!o o)#er/"r en +" en%*e#$" +" %e)(%er(" LOS NAC9OS %*en$" +" "0ro)"%(&n !e

*n" ,r"n %"n$(!"! !e +" 0o)+"%(&nH +o *e no# (n!(%" *e #er" *n ne,o%(o ren$")+e.• E+ 0roe%$o !e *n" %e)(%er(" en n*e#$r" %(*!"! #er" *n ne,o%(o ren$")+eH " *e '*e#$r"

*n" ren$")(+(!"! 0re#*0*e#$"!" en +o# $re# e#%en"r(o# nor'"+e#H o0$('(#$"# 0é#('o#.• E# re%o'en!")+e $r")""r %on 0er#on"# %on e0er(en%("H $"n$o en +o *e e# %o%(n" %o'o

"$en%(&n "+ 0@)+(%o 0"r" *e !e#!e e+ (n(%(o e+ +o%"+ %*en$e %on *n e%e+en$e #er/(%(o.• An"+("r #(e'0re +"# 0o#()+e# 0ro'o%(one# o %"')(o# *e re"+(%e +" %o'0e$en%(" 0"r" no

*e!"r o)#o+e$o# "# 0o!er "%er Kren$e %on n*e/"# 0ro'o%(one# *e #(,"n ++"'"n!o +"

"$en%(&n !e+ 0@)+(%o.

•


39/42

14. ANE0O• /SA /O 4 LA C/CH/A LOS NACHOS

•

• /SA /N/O 4

LA

C/CH/A LOS NACHOS

•


40/42

• AA 4 COC/NA 4 LA C/CH/A LOS NACHOS

•

•

• ANC/ON SONAL/ZA4A N LA C/CH/A LOS NACHOS

•


41/42

• OAGAN4A 4 LA C/CH/A LOS NACHOS

•

• CAC/ON 4

LA C6NA

4

7ACOO

4 LA

C/CH/A LOS

NACHOS

• •

•

•

•


42/42

• LOG 4 C/CH/A LOS NACHOS

•

Documents

Plan de Marketing de Cevicheria Final