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Pioneirismo Brasileiro
em Áudio Imersivo
Dolby Laboratories
Carlos Watanabe
AUGUST 2017
© 2016-17 DOLBY LABORATORIES, INC.
NEXT-GENERATION AUDIO
Experience
• Immersive, all around
• Dialog intelligibility
• Object-based audio, Personalization
• Consistent, premium experience, in the home and on the go
CONFIDENTIAL 2
From creation to playback
• Readiness of the whole audio-visual chain
• Content availability and content creation tools
• Broadcast and streaming workflows
• Playback devices: Living room and on the go
• Work together with key players to overcome issues
© 2016-17 DOLBY LABORATORIES, INC.
Broadcast Standards for next generation audio (Dolby AC-4)
• Immersive and Personalized
• Standardized with the European Telecommunications Standards Institute (ETSI)
• Adopted by the Digital Video Broadcasting Project (DVB)
• Satellite, IPTV, DASH, Cable, Terrestrial
• Adopted by North American Broadcasters Association (NABA) as sole audio standard for North America
• Approved Final Standard for ATSC 3.0 Audio
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CINEMA GLOBAL MOMENTUM
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CONFIDENTIAL © 2017-18 DOLBY LABORATORIES, INC.
750+Movies
2800+Screens*
12Oscar® Winning Films:
Life of Pi, Brave, Frozen,
Gravity, American Sniper,
Big Hero 6, Mad Max: Fury
Road, Inside Out, Hacksaw
Ridge, Sing, Zootopia,
La La Land
75+Countries
150+Mixing Facilities
2Industry Awards from
Cinema Audio
Society & Hollywood
Post Alliance
*installed or committed, as of Oct 2016
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© 2 0 1 6 - 1 7 D O L B Y L A B O R A T O R I E S , I N C .
10 OUT OF 10
The top 10 grossing movie titles
in 2016 were all mixed in Dolby
Atmos.
6
Titles with Dolby Atmos
230+Global
Support from major studios
75+AVR & home-
theater-in-a-
box systems
Dolby Atmos enables AVRs,
speakers, sound bars, and mobile devices
40Speaker
models
11sound bar
models
60+smartphone
and tablet
models
Streaming and paid TV services
DOLBY ATMOS IN THE HOME
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DOLBY ATMOS IMPORTANCE
80% of US home entertainment consumers aware
of Dolby Atmos say Dolby Atmos is important for
movies & TV shows.
Important Not Important
Source: New Entertainment Technology (NET) Tracker
conducted by Screen Engine/ASI in Q4 2016.
n= 1195 US home entertainment consumers aware of Dolby Atmos
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© 2 0 1 6 - 1 7 D O L B Y L A B O R A T O R I E S , I N C .
MAJOR STREAMING & PAY TV SERVICES SUPPORT DOLBY
ATMOS
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NETFLIX RELEASES FIRST TITLE IN DOLBY VISION & DOLBY ATMOS
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230+ GLOBAL DOLBY ATMOS HOME RELEASES TO DATE
60% OF UHD TITLES ARE RELEASED IN DOLBY ATMOS
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© 2 0 1 6 - 1 7 D O L B Y L A B O R A T O R I E S , I N C .
GAME OF THRONES ON BLU-RAY FIRST TV SERIES IN DOLBY
ATMOS
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DOLBY ATMOS CAN BE EXPERIENCED ACROSS
MULTIPLE DEVICES AND PRICE POINTS
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$200+ $400+ $800+ $900+ $350+ $120+ $1500+ $250+
Disclaimer: Lists are not comprehensive. Prices subject to change.
NEW SOUND BARS
Currently on the market or announced
• Yamaha YSP-5600
• Samsung HW-K950
• Samsung HW-K850
• Philips Fidelio B8
• LG SJ9
• Sony HT-ST5000
• Creative X-Fi Sonic Carrier
• Pioneer Elite FS-EB70
• Onkyo SBT-A500
• Klipsch TheatreBar TB-1
• Integra DLB-5
• Xiaomi
• Skyworth
14© 2016-17 DOLBY LABORATORIES, INC.
DOLBY ATMOS IN SPORTS
PREMIER LEAGUE FOOTBALL LIVE IN DOLBY ATMOS
BT Sport in the UK is broadcasting some
English Premier League matches in UHD and
Dolby Atmos since Jan 2017
Sky Q subscribers will be able to watch 124
live Premier League games 2017/2018
Season with Dolby Atmos sound and UHD
visuals.
16© 2016-17 DOLBY LABORATORIES, INC.
© 2 0 1 6 - 1 7 D O L B Y L A B O R A T O R I E S , I N C .
OB TRUCKS
• 3 OB Trucks have been equipped in the UK for BT Sport
• Additional OB trucks coming online in Europe and China
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Dolby Atmos no Brasil
