PINTERESTTHE ESSENTIAL GUIDE FOR YOUR BUSINESS

CONTENTS1.

2.

3.

WHY PINTEREST? 05

HOW TO CREATE YOUR PINTEREST PAGE 06

CONCLUSIONS 14

Register and open a business account 07

Complete your profile 07

Confirm your website 08

Start your discovery 08

Create your first Pinterest Board 09

Strategically name your boards 10

Describe your Board right description 10

Create your first Pin 11

The art of the Pin: Images 12

Describe your Pin 13

1°What is Pinterest?

2°How does it work?

3°Why Pinterest

4°Main features

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1.WHY PINTEREST?

Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration.Over 200 million people flock to the social network each month to discover new products, recipes, destinations, articles, influencers, and so much more.But Pinterest isn’t just for individual users like you and me.It also represents a huge opportunity for businesses and brands looking to build an engaged audience and drive valuable traffic to their website:More than 52% of Pinterest users report that Pinterest helps them find items to buy; and 61% say they’ve discovered new brands and products from Promoted Pins.

Pinterest is a digital mood board where you can “pin” ideas and inspirations.The “pins” can be clustered into themes on a “board” and people can follow your boards.It is a virtual map of your mind that you can refer to time and time again.

1° What is Pinterest?

2° How does it work?

3° Why Pinterest

4° Main features

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2. HOW TO CREATE YOUR PINTEREST PAGE

1° Register and open a business account

2° Complete your profileYou’ve now got the bare bones of a Pinterest account, but you need to fill in your profile details to make your brand appealing and credible.Log into your new Pinterest account, hover over the profile icon on the top right and click Settings.Scroll down to the Profile section to upload a profile photo (optimal size: 165 x 165 pixels), complete the About you section, and add your business location. Then, click Save settings.

There are two options to create a Pinterest business account. First, you can convert an existing personal account into a business account. Business accounts are better for marketing because they come with extra features, like Pinterest Analytics and Promoted Pins.The second option is to create a business account from scratch:

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5° Create your first Pinterest Board

4° Start your discovery

3° Confirm your websiteHead to your Pinterest profile and click on “Boards.” From there, click on the red “plus” symbol to create your first Board:

Confirming your website allows you to see what people Pin from your website, and adds your logo to any Pins made from your site. Confirming your website will also boost your Pins’ rankings in search results.From Pinterest settings, scroll down to the Profile section and click Confirm website.Copy and paste the provided text into the HTML of your website’s index page.

Next, choose a name for your board and select if you would like to make the board “secret.” You can edit the individual settings for each board including: name, category, description, cover image, and more. Filling out these details for each board will help with SEO (discoverability) as well as providing users with additional context about your account content.

Interests Search

You can start your inspirational journey through 2 main tools: the interest selection or the search.When you search your topic try to be detailed as possible. Pinterest is an endless source of content, users can browse all day!

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6° Strategically name your boards 8° Create your first PinFirst and foremost, ensure that your board names are specific and relevant to your audience on Pinterest. Be creative, but use board names that contain strong keywords for SEO. choose the board that you would

like to Pin to. Then, select “Create a Pin:”

From there, you’ll be able to add Pin details such as the website URL, description, and featured image:

7° Describe your Board right descriptionProvide helpful, detailed descriptions It probably goes without saying, but Pins with descriptions drive more clicks to your site than those without.If your objective is to drive clicks, use the description to hint that there’s more to see on your website. Don’t give everything away on Pinterest – just enough to pique a user’s curiosity.Pinterest mentioned that a strong call to action—like “shop,” “make,” “find,” or “buy”—will encourage people to take the next step. Use solid, well-researched keywords One of the keys for ensuring that your Pins remain discoverable over a long period of time is to think of the Pinner’s mindset when they are looking for content like yours… and then incorporate those keywords directly into the title and description.

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9° The art of the Pin: ImagesUse unique, eye-catching images Images that stand out, are colorful, unique, and say something specific about what you have to offer will give you a major edge compared to other content on the platform.

Use a vertical aspect ratio As Pinners and marketers know, Pins are organized into columns. Meaning that vertical images take up more space and stand out more in the feed. The ideal aspect ratio for a vertical Pin is 2:3—600px wide x 900px high.

10° Describe your PinUnlike social networks such as Facebook, Instagram, and Twitter where engagement and reach typically happen within the first 24 to 48 hours, content on Pinterest will continue to grow over the course of days, weeks, months, and even years.In that regard, Pinterest is one of the most powerful social media networks for long-term growth and sustainable traffic to your website – a major advantage!

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3. CONCLUSIONS

With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in trends and fashion.

Half of all millennials use Pinterest, for instance.

But it’s not just young people saving their ideas on the network: 68 percent of women between the ages of 25 and 54 use Pinterest, too.

As hairdressers it is a crucial tool to gather inspiration and ideas from many sources all over the world, for free! It is also the place to share all of this with your potential clients.

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PINTERESTTHE ESSENTIAL GUIDE FOR YOUR BUSINESS