PETERBOROUGH TELEGRAPH ADVERT

Images and ColourOn this advert there is one main image. It covers the whole page allowing the text in front of it. This method is effective because it leaves no space wasted on the page along with creating an appealing background for the reader. The image is also slightly faded to allow the writing to be seen. Otherwise the colours would clash resulting in difficulty reading. The fact that the picture displays a football crowd relates to the headline on the page giving the reader a sense of meaning.

The colour scheme used is simple yet effective. Blue is obviously the main colour here and also for the newspaper, football team and website. They all link together. Even the image in the background has been faded with a tinge of blue. This constant use of the same colour makes it easier for the reader to recognize the newspaper. The colour scheme of the advert isn't entirely blue, there is a red box with text inside, this stands out well on the page although the size stops it form engulfing everything else on the page.

Font and LayoutEach line of text on the page is different, with unique font styles and size. For instance the heading ‘Peterborough United Posh news’ stands out well on the page because of the large font size. The reader is most likely to look at this first. But the headline also decides what the reader looks at next, which is the website below it. Finally at the bottom of the page is the title of the newspaper, here the font style always stays the same but the size may differ, placing the title on the advert enables the reader to recognize the newspaper.

The layout for this advert page is simple. Headline at the top, with the website beneath and then the title of the newspaper at the bottom of the page. The amount of content on the page is kept to a minimum to prevent the page from getting cluttered and becoming untidy. The route of the eye is just straight down which makes the reader look at everything on the page. The small amount of content also helps this because the reader doesn’t have much to look at. Also while the reader glances at the page they also take in the picture in the background a well as reading the text. It’s a simple yet effective layout technique.