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Persuasive Strategies and Propaganda Techniques. Ethos. making yourself seem trustworthy and honest reputation. Dr. Oz. Logos. using logic, numbers, facts, and data to support your argument. Four out of five dentists surveyed recommend…. Pathos. appealing to your audience’s emotions - PowerPoint PPT Presentation
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Persuasive Strategies and Propaganda
Techniques
04/21/23 Free template from www.brainybetty.com
2
Ethos•making yourself seem trustworthy and honest
•reputation
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3
Dr. Oz
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4
Logosusing logic, numbers, facts,
and data to support yourargument
Four out of five dentists surveyed recommend…
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5
Pathos• appealing to your audience’s emotions• to identify with the writer's point of
view
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Emotionhappiness, joy, sadness,
thankfulness, worry, etc. –
but the most powerful emotion is…
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fear of not fitting infear of being alonefear of being uncoolfear of being afraidfear of discovery
…FEAR!
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8
Kairos
building a sense of urgencyfor your cause
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Loaded Language• A word or phrase used to encourage your
audience to lean in favor of your argument• Words are chosen with positive or negative
connotation • EX-You don’t want vicious, leashless dogs roaming
in our parks.• Shut up vs. Be quiet• EX- regime versus government, bureaucrat versus civil servant
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Repetitiondriving the point acrosswith the repetition of a
word, catch phrase, or song
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12
Bandwagon
•join the crowd•be “in”•everyone is doing it
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Flattery•an attempt to praisethrough complimentary andexcessive flattery;
•insincere
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Otherness•the opposite of bandwagon•not everyone does this, but you are special so you should
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The few.
The proud.
The Marines.
otherness