Persuasive Techniques. WHAT IS PROPAGANDA? Information (often biased) used to promote an idea...
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Persuasive Techniques. WHAT IS PROPAGANDA? Information (often biased) used to promote an idea Propaganda clouds reality and gets in the way of clear and
WHAT IS PROPAGANDA? Information (often biased) used to promote
an idea Propaganda clouds reality and gets in the way of clear and
honest thinking
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WAR PROPAGANDA
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BANDWAGON The audience is encouraged to think or act a certain
way because so many other people are already doing it. People might
be persuaded because so many others are.
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BANDWAGON
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PEER PRESSURE The reader is pressured to think or act a
particular way so as to be accepted by ones peers.
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PEER PRESSURE Dont be the only one of your friends without a
Lisa Frank binder! Shop with us an be the best dressed at your
school.
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Faulty Argument Uses illogical (faulty) reasoning to convince
the reader to think a certain way
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Faulty Argument In other words, the reasoning behind something
does NOT make sense! Example: John Smith is a wonderful writer
because he writes so well.
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Faulty Argument I loved that movie we saw last night with Brad
Pitt. I am going to rent all of his movies, and I am sure Ill like
all of them.
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TESTIMONIAL A person endorses a product, candidate, or idea
because of a personal experience they had The person may or may not
be qualified to speak on the subject.
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TESTIMONIALS Testimonials come from regular people as well as
celebrities. -Designed to look like Word of Mouth.
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TRANSFER Associating ideas with a person/thing, so that you
feel the same way about the idea as you do about the person/thing
associated with it. Examples: Any politician who publicly says a
prayer is transferring religion to their image. Use of a flag or
patriotic leader is also commonly utilized.
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TRANSFER The way the audience feels about Justin Bieber is the
way they will feel about his perfume. (They will LOVE it!)
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TRANSFER The way the audience feels about Santa is the way they
will feel about Coca Cola. (They will LOVE it!)
EMOTIONAL APPEAL Intended to make viewers feel certain emotions
and therefore change their mind or call them to action
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DOES IT WORK? Brink's Home Security
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DOES IT WORK? NFL Football Players Thank You Mom! Stand Up to
Cancer
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LOADED WORDS Intended to spark an emotional feeling in the
reader, by using words associated with negative or positive things
The words make the product seem more or less desirable.
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LOADED WORDS
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Positive words: It is your patriotic duty to save your country
and vote for me. Negative words: We cant have gangs of dangerous
youth roaming the city with no purpose.
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Repetition The repetition of a word, phrase or an entire
sentence for emphasis. Overly repetitive words can become tiresome.
However, when used sparingly for effect, it can reinforce the
writer's message and/or entertain the reader.
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What is repeated in this ad?
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Repetition
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Recognizing Bias Bias occurs when someone has an opinion or
preference to the object. For example: A students parents would not
be the best judge for the talent show their child is in. They may
show bias for their child.
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Recognizing Bias A company trying to sell you something is
obviously bias. In other words, of course they are only going to
tell you the really GOOD things about their product!