Perhaps you have seen the repetitive appearance of Converses
Chuck Taylors in the film I, Robot and have noticed the frequent
display of luxury car brands (Aston Martin, Audi, BMW, and the
like) in James Bond movies. Actually, the incorporation of certain
products in these cases is in itself a form of advertising, though
an obscure and subtle one. Covert advertising or guerrilla
advertising is the act of embedding a brand or product in
entertainment and media. Manufacturers partner with film producers
and directors in order for their brand names to be shown on
screen.
