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PEOPLE POWERED PROGRESS: CROWDING THE CITY TOGETHER !!GILLIAN EASSON - CREATIVE DUNDEE - @GILLIANEASSON
DESIGNING
INNOVATIVE
CONNECTIONS
!
PEOPLE AND
OPPORTUNITIES
BETWEEN
PASSIONATE - EMPOWERED - ENABLED
SCOTLAND - DEMOCRATIC ENGAGEMENT
CREATIVE DUNDEE: AN OPEN PLATFORM TO AMPLIFY
THE CITY’S CREATIVE PULSE.
creativedundee.com
IncorpoRATED - A CROWDSOURCED CREATIVE CITY GUIDE:
BUILT COMMUNITY, TRUST, REPUTATION AND FUTURE POTENTIAL.
PECHA KUCHA NIGHT DUNDEE - THE 300 PEOPLE AUDIENCE
CROWDSOURCE SPEAKERS, COMMUNITIES BRING THEIR TRIBES. VIDEOS CREATE INTERNATIONAL SHARING.
WE DUNDEE !A CROWD PLATFORM WHICH ENABLED 4,000 PEOPLE TO
SHARE THEIR IDEAS TO SHAPE DUNDEE’S FUTURE. IT AIMED TO: !• REMIND PEOPLE WHAT AN INCREDIBLE CITY DUNDEE IS.
!• DEVELOP A MODEL FOR CO-DESIGNING FUTURE
CULTURAL ACTIVITIES. !PARTNERSHIP: LOCAL AUTHORITY.
DESIGNED BY FLEET COLLECTIVE. MANAGED / DELIVERED BY CREATIVE DUNDEE.
WHAT SURPRISES YOU ABOUT THE CITY?
WHAT WOULD YOU LOVE TO SEE
HAPPEN IN DUNDEE IN 2017?
WHAT THE PUBLIC WANTED
ONLINE STATS !OVER 3 MONTHS. 3,847 CONTRIBUTORS. 79,790 VISITS. 4 MINS AVERAGE VISIT. 1,319 CITIES. SOCIAL MEDIA: FB: 2,765. Twitter: 2,566.
WE DUNDEE IMPACTS !• PRIDE + ENGAGED COMMUNITY
• POSITIVE CITY MESSAGING
• HYPER LOCAL + INTERNATIONAL REACH
• ONLINE LEGACY
• MODEL OF OPEN INNOVATION
• POSITIVE MEDIA AND PRESS
• IDEAS TAKEN FORWARD
WHY WE DUNDEE WORKED: !!TRUST RELIED ON STRENGTHS OF EACH
PARTNER. !DESIGN STRONG DESIGN AND USER
INTERFACE. !AUTHENTICITY TRANSPARENT, VISIBLE, CLEAR
BENEFITS, OPEN PROCESS. !OWNERSHIP THE COMMUNITY ‘OWNED’ WE DUNDEE.
!STORY KEY. INTENSIVE ONLINE ACTIVITY,
ONE VOICE TO KEEP CONSISTENCY.
Share Square: video - bit.ly/share_square web - www.sharesqua.re
DUNDEE AMBASSADOR Andrew Bachelor, aged 13, the city's first young ambassador and founder of Facebook channel, Dundee: A City of Culture, said: "Dundee is a city everyone should love. What I love about the city is the Waterfront, it has a good view and a great atmosphere, it's really impressive at night. I also love going to The Law with my family. I'm honoured to be a city ambassador and will continue to post things on my Facebook channel about Dundee."
BETTER REYKAVIK citizens.is
GLOBALLY, CITIES ARE USING CROWDSOURCING IDEATION TOOLS TO HARNESS CITIZENS IDEAS INTO ACTION…
CHANGE BY US nyc.changeby.us
synAthina synathina.gr
LET THERE BE COLOR colorpluscity.com
THE FUTURE: CROWDSOURCING IN CITIES !SMART TECH REAL TIME, TAGS, TRACTION - RESPONSIVE, CAPTURES BUZZ. !+
!SMARTER CITIZENS DIGITAL ACTIVISTS WITH PASSION AND EQUIPMENT. CITIZEN UP, NOT TECH/GOVT DOWN. != !NEW WAYS TO EXPERIENCE CITIES NEW TAILORED URBAN PERSPECTIVES, AS CREATORS, COLLABORATORS AND INFORMAL CITY LEADERS. !
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WHAT NEXT FOR SCOTLAND?
PEOPLE POWERED PROGRESS: CROWDING THE CITY TOGETHER !!GILLIAN EASSON - [email protected] - @GILLIANEASSON
