Pavlovian or “Classical” Conditioning…. HOW’S IT WORK? We’ll need a sample dog. . Since there’s no shocking involved, we’ll use Mrs. Bernard’s dog Petey –age 1. Pavlov knew dogs naturally respond to food….how? . THEY SALIVATE!. Petey. - PowerPoint PPT Presentation
Slide 1
Pavlovian or Classical Conditioning.HOWS IT WORK? Well need a
sample dog. Since theres no shocking involved, well use Mrs.
Bernards dog Petey age 1.
Pavlov knew dogs naturally respond to food.how? THEY
SALIVATE!
Petey
But they DONT naturally respond to stimuli like bells!What was
that? So he decided to PAIR the two stimuli together.the food &
the belland present it to the dog
+Over and over and overDing
LAST STEP? He presented the dog ONLY the BELL.
Ding!
The doggie then salivated to the sound of the bell!! Remembershe
didnt do this before
SO.Petey LEARNED TO RESPOND TO A NEW STIMULILets take a look-see
at Pavlovs ideas at work in ConsumerPsychology.
Beer Magazine Ad -1937Pavlov style conditioning is subtlenot
overt
Please, comrade! Give me a beer!
Beer ad from 1990sare more aggressive
UR AttractionUS Beautiful women
CS Budweiser Beer
CR Attraction
US ---->URBeautiful Attractionwomen
+
CS ----->CRDodge AttractionChargerCar Ad from1969
And now the lovely world of Pavlov- based cigarette ads
USUR USURCSCR CSCR
GROSS!
US CartoonsUR Attraction of kidsCS CamelsCR Attraction of
kids
Ho Ho Ho! How about a smoke?
