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Mobile Payments Landscape
Obopay Confidential 2
MobilePayments
RemotePayments
P2MP2P
NFC or Contactless
ProximityPayments
P2MTransit
Mobile P2P addresses the Remote Payments market segment
Cash/MobileMerchants
Converging Catalysts for Growth
Obopay Confidential 3
Market estimates suggest global mobile payments volume could reach $600bn by 2011
Massive opportunity to enable payments via nearly 3bn mobile phones worldwide
Mobile payments represent the next step beyond internet banking
Strong youth adoption from consumers comfortable with e-Commerce
More robust mobile content and increasing functionality of phones will help drive mobile payments adoption.
Shift from cash/checks to electronic payments.
Unbanked/underbanked segment.
Signing up viral payment recipients.
International remittances raise visibility among non-traditional customer segments.
Need mobile wireless solutions to overcome lack of telecom infrastructure
Over half of likely P2P users willing to switch banks to obtain service (Javelin Strategy)
Parents & Children: Allowances
Parents & Children: College Students
Domestic Remittances: Emergency Money.
Cash-based merchants.
Social money and informal payments will also increase in frequency.
Many users view this as an emotional act.
Over $200bn market growing 30—40% per year
Numerous verticals and payment applications
Complementary to and easily compatible with mobile payments
Opportunity to drive value-add services within an existing card program.
1) Cultural and demographic shiftsdrive interest
3) Reinforcing relationships while overcoming distance.
2) Opportunities to attract new customers.
4) Strong growth in the prepaid card market
MobilePayments
Obopay Confidential 4
Mobile P2P Payments
Obopay: first mobile money transfer service in the US
Mobile Person-to-Person (P2P) Payments
• Send money instantly to and from mobile phones
– Sender does not need to know recipient bank account information
– Sender links mobile phone with their bank or card account
• Recipients can receive money with or without an Obopay account
– Recipients are individuals or casual (cash/check) merchants
Who’s doing it?
• Obopay in production since 2006
• Citi launched Citi.Obopay 2008
• MasterCard launches Obopay based MoneySend 2009
Obopay Confidential 5
Citi Promotion (Parent/Child)
Obopay Confidential 666
Payment Flexibility
Text Message Mobile Internet Phone Application Website
Any Mobile Deviceor via Web
Stored Value AccountsAdd Obopay to your existing bank account or debit card
Any type of account
1 Enter the recipientsmobile phone number
Enter amountbeing sent
Receive paymentconfirmation
2
4
Enter your PIN #3
Send Money
Send Money to Anyone, Anytime, Anywhere
Receive Money
Multiple Options for Recipient
Stored ValueAccount orPrepaid Card
Map/Link to Debit Card
Transfer to bank account
“Mary Smith has sent you $xx.xx.
Go to www.obopay.com to
get your money”
Instant notification to mobile phone
Reaching 250 Million Mobile Phones
Obopay Confidential 9
• Increased Revenue from P2P, prepaid card, teen prepaid card
• Brand P2P experience, strengthen customer relationship
• Win new customers and address new market segments
• Reduce costs - check and ATM
10
Mobile P2P Value Proposition
Brand and Relationship
Strategic Factors
• Mobile P2P is coming to market– Market is financial services industry’s to win or lose– Citi and MasterCard are adding P2P payments– Non-banks are looking at this space
• e.g. PayPal, Telcos, Money Transmitters
• Success means complex agreements with carriers
• Strong multi-level regulatory requirements
• Secure operational payments infrastructure
Obopay Confidential 11
Send money to Anyone, Anytime, AnywhereSafely and Securely
Send money to Anyone, Anytime, AnywhereSafely and Securely
