Embed Size (px)
Citation preview
Partnering in IPTVPresenter: Vitus, Director of IP Services, Intec
Where Are We?
Evolution [of the TV]
Mechanical Televisor7:3 aspect ratio
1884-1928 1935
Electronic TV4:3 aspect ratio
1953
NTSC ColorStandard
2000
Digital, HDTV16:9 aspect ratio
2006
IPTV
t
IPTV ≠ Evolution –> IPTV = Redefinition of “Broadcast”
Redefinition [IPTV!]
Private IP Net[packets]
Spectrum basedRadio or Cable
One-Way Broadcast Two-Way “When”-cast
Conventional/Digital-One source – Many receivers
-Spectrum based
-Spectrum manipulation limits
-Little or no ability to address local market
IPTV-Many sources – Receivers by choice
-Stream/Packet/Session based
-Easy to manipulate [switch channel on/off]
-Great ability to address local market
Partners
Partnering is Critical
GovernmentRegulators
GovernmentRegulators
Providers/OperatorsProviders/Operators
ContentGenerators
ContentGenerators
DigitalInclusionDigital
InclusionOff-Set
Market lossOff-Set
Market lossReach morecustomers
Reach morecustomers
Gains…
CitizensCitizens
Access &Entertainment
Access &Entertainment
Role… VisionVision InvestmentInvestment FlexibilityFlexibility Demand(Pay-TV = $$$)
Demand(Pay-TV = $$$)
Viewer Management VOD Purchase
Package Management
Voting
Promotional Ads Bill Presentment & Pay
IPTV – Potentials
Parental Control OnScreen Purchases Opinion Polling
Government Info Pay Taxes & Fees Citizen Portal
Baird’s Mechanical Televisior1928
RCA’s First Color TV1954
Phillips Plasma TV2005
IPTV: It is not (just) about Television!
Any Person – Any Content
Broadcasting only of the base (free) channels…
Storage is cheap – Content servers have what you want…
And you get it when you ask for it…
Technology [IP] is ubiquitous – “Anyone” can be(come) a content provider
Results in a modern service that fits our diverse lifestyles, with:
- More diverse/relevant/local content can be made available to everyone
- At his/her convenience
- Fits any budget anytime – i.e. not a “luxury” service anymore…
What I Want – When I Want It…
Private IP Net[packets]
Public IP Net
Regional ContentExchange
Local ContentProducer
John Smith @ Home in BarbadosCHOSES to watch this conference – tomorrow or next week…
Access! Inclusion! For Everyone!
Widespread! Right-Priced! A la Carte!
Make It Happen…
Available forbroadcast…
sending…
sending…
sending…
Not being requested!Not being sent!No bandwidth used!
Availableservices…
Polling
Parental
Taxes
Info
Browse
VoD
sending…
That is what partners do…
Watch out…
Government- Support the initiatives
- Put laws in place if needed to allow for competition with the cable providers
Regulators- Do not regulate IPTV as if it were cable television
- Help make it happen, don’t destroy it
Telcos- Experiment – Dare!
- Don’t settle for simple services (“Video to the PC”; VoD; etc)
- Your customers are waiting…
Thank You for Your Time…Vitus – Director of IP Services, [email protected] - +55 11 9113-0551
