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Part 3 Implementing the VEI ModelSouthern Region Professional Development
Presented by: Christine Haff Southern Region Program Director
An Overview of the VEI Programveinternational.org
VEI emphasizes learning in 4 key areas:
OwnershipExperientialCooperative
Reflective
An Overview of the VEI Programveinternational.org
What does a VEI firm do?Research
Plan
Present
Implement
Evaluate
Report
An Overview of the VEI Programveinternational.org
Research
• Explore the VEI Website and Firm Directory– (veinternational.org/Home/About/Resources)
• Research product/service ideas• What product/service and why?
• Handout—How to Select a Product or Service
An Overview of the VEI Programveinternational.org
500 firms across 27 product and service categories
An Overview of the VEI Programveinternational.org
1. What product or service are you selling?2. Who’s your target customer?3. What customer challenge do you solve? What needs or
wants do you serve?4. What value (customer benefits) do you deliver?5. How will you reach, acquire and keep customers?6. How will you define and differentiate your offerings? What makes you special, different or better?7. How and when will you generate revenue?8. What is your cost structure? Your pricing strategy?9. What is your profit margin?
Defining Your Business Model
An Overview of the VEI Programveinternational.org
10. What are you branding?11. What will your brand stand for or represent?12. What unique benefits will your brand communicate?13. What emotional connection will you be trying to
establish?14. What lasting impression would you like to make?15. What image would you like to project?
Defining Your Brand Objectives
An Overview of the VEI Programveinternational.org
ActivityName the Firm
• Generic firm name—3 to 5 years• Unique• Branding• Handout – Select and Verify the Firm Name
The Business Plan
Research
Plan
Present
An Overview of the VEI Programveinternational.org
The Business Plan
• Every firm is required to write a comprehensive and professional business plan– Outlining the goals and objectives of the firm
• Regions conduct local Business Plan Competitions– Winning teams qualify for Nationals
• Culminates in a National Business Plan Competition– Held in NYC during the Youth Business Summit
Research
Plan
Present
Implement
Evaluate
Report
An Overview of the VEI Programveinternational.org
PLAN: Writing the Business Plan
• National Business Plan Guidelines• National Business Plan Competition– Written Rubric—Activity
Resources: Curriculum
An Overview of the VEI Programveinternational.org
PLAN: Present
• https://veinternational.org/blog/2014-national-business-plan-competition-results/
2014 1st Place, OAISIS South Pasadena, California
South Carolina/Southern Region BPC: February 7, 2015,Myrtle Beach Hilton Resort
An Overview of the VEI Programveinternational.org
What does a VEI firm do?Research
Plan
Present
Implement
Evaluate
Report
An Overview of the VEI Programveinternational.org
To Whom Do We Sell and How
• Firm to Firm (500/7800)• Firm to VE Employee (10,000)• Non-VEI Sales
Guests at Grand OpeningVisitors (VEI checks)Guests at Trade Shows
E-Commerce Website
Implement
An Overview of the VEI Programveinternational.org
IMPLEMENT: E-commerce Website• All firms have an e-commerce website
– Provides information about the firm & program– Product/Service descriptions & pictures– Online shopping cart utility or ordering procedure
• Introducing the “Better Business Rating”– Firm websites will be rated by “mystery shoppers”– Similar to star ratings on Amazon.com– Based on ease of use, customer relations, turnaround time, etc.
Research
Plan
Present
Implement
Evaluate
Report
An Overview of the VEI Programveinternational.org
Activity E-Commerce Review
• https://veinternational.org/resources/reference-files/
• Creating a Website to Support E-Commerce• Website Competition Rubric (Basic)
– http://edensconfections.com/ – http://www.theupperdeck.net/– http://ziplineco.us/
• US Directory—Review
An Overview of the VEI Programveinternational.org
VEI Disclaimer
• If you are using a platform to build the site (Wix, WordPress, Weebly, Squarespace):
• Type “This is an official Virtual Enterprises International firm website. This online store is for educational purposes only.” Highlight “Virtual Enterprises International”, and link to //veinternational.org
An Overview of the VEI Programveinternational.org
Grand Opening
• Official Ribbon Cutting Ceremony—Local Chamber of Commerce
• Invite– School District Personnel– Local Business Partners– Parents and Friends– News Media
Opening: Mid November/December
Trade Shows Southern Region-February 8-9, 2015
Myrtle Beach Hilton Resort
Implement
An Overview of the VEI Programveinternational.org
Firms participate in numerous regional and international trade shows (Ex: New York City,
South Carolina, California, Belgium)https://veinternational.org/blog/2014-trade-show-recap/
Research
Plan
Present
Implement
Evaluate
Report
An Overview of the VEI Programveinternational.org
Prepare for a Trade Show
• Preparation for the Trade Show PowerPoint
An Overview of the VEI Programveinternational.org
What does a VEI firm do?Research
Plan
Present
Implement
Evaluate
Report
EVALUATE: The Annual Report
Evaluate
Report
An Overview of the VEI Programveinternational.org
The Annual Report• Report on the firm’s operations over the Fiscal Year
1. What did you say you were going to do in your Business Plan?2. What actually happened?3. Explain the differences.
• Why were you successful?• Why weren’t you successful?• What did you learn from the experience?
• Preparation of Firm Financial Statements– Income Statement– Balance Sheet– Cash Flow Statementhttps://veinternational.org/resources/reference-files/
Research
Plan
Present
Implement
Evaluate
Report
An Overview of the VEI Programveinternational.org
What does a VEI firm do?Research
Plan
Present
Implement
Evaluate
Report
Assessments
An Overview of the VEI Programveinternational.org
Online Assessment & Evaluation
Pre/Post Surveys VEI Technical Assessment(NOCTI - Test code: 7975)
Pre/Post Assessment
Attendance DataStudent Portfolios
Other Types of Assessments
Career PortfolioPersonal Daily LogPersonal FinanceWork Samples
Part 4 The Curriculum
