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Spain +Entry point to greater European market +Top 3 tourist destination in the world -Growth expected to come from price increases (not volume increases) -Small organic chocolate market ~$5.6M Mexico +Growing middle class -Highly nationalistic consumers -No brand presence Chile +Largest per-capita chocolate consumption in Latin America +Experienced group of distributors +Familiar with biodynamic farming USA +Largest organic chocolate market ~$281M +Greater shelf space in supermarkets for organic chocolate -Extremely saturated premium market -Consumer education required Quito, Ecuador Natalia Alarcon G-Lab 2017: Go-To-Market Strategy Tosin Bosede Jonathan Lovett Amaka Nneji

Pacari â•fi G-Lab 2017 - MIT Sloan · 2020. 3. 18. · Pacari Chocolate is an Ecuadorian chocolate company which has won over 200 international chocolate awards. Al ot their chocolates

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Page 1: Pacari â•fi G-Lab 2017 - MIT Sloan · 2020. 3. 18. · Pacari Chocolate is an Ecuadorian chocolate company which has won over 200 international chocolate awards. Al ot their chocolates

Spain+Entry point to greater European market+Top 3 tourist destination in the world-Growth expected to come from price increases (not volume increases)-Small organic chocolate market ~$5.6M

Mexico+Growing middle class-Highly nationalistic consumers-No brand presence

Chile+Largest per-capita chocolate consumption in Latin America+Experienced group of distributors+Familiar with biodynamic farming

USA+Largest organic chocolate market ~$281M +Greater shelf space in supermarkets for organic chocolate-Extremely saturated premium market-Consumer education required

Quito, Ecuador

Natalia Alarcon

G-Lab 2017: Go-To-Market Strategy

Tosin Bosede

Jonathan Lovett

Amaka Nneji