Rudi Multi Trading Co Ltd

The Second Freedom for Women

Food Security through RUDI

About Us• Aimed at achieving SEWA’s objective of strengthening farmers based

on Gandhian phylosophy on strengthening village econony.

• RUDI Multi Trading Company was established with an objective to strengthening small women farmers by setting up Rural Distribution Network

• Ensuring the food security of rural women and thier house holds of production through the use of better technology on .

• Creating multiple employment opportunities by way of bulk procurement directly from the farmers and a well organized sales and distribution network.

• Share profits amongst the members of the rural self-help groups, which will bring a positive change in the economic condition of the marginal farmers.

Products

SOCIAL IMPACT• Rural women and House Hold’s migration level has

been reduced due to employment security through Rural Distribution Network.

• Health has been improved the women and children due to consuming Good quality of ‘RUDI’ products.

• Rural women able to provide quality education to their children.

• Due to increase in income the women able to save money.

Social Impact

WarehousingQuality Control

Processing Units

Farmers

Marketing (sales)

Distribution

Accountants

Our VisionStrengthen the rural economy

&Help villages become Self Sustaining

By creating a company that helps scarce rural resources circulate within the village

Market AccessProvide direct

market access for small rural agricultural

product producers

Quality GoodsMake high quality daily goods more

available and affordable for

rural consumers

EmploymentProvide multiple

employment opportunities to the members of

SEWA

Self Sustainability

Help RUDI, District Associations, and Self Help Groups

become financially self

sustaining

Our Business StructureRUDI MULTI TRADING COMPANY LTD

(MARKETING)

Distribution Hubs cum retail outlets(SALES )

RUDI WOMEN(RURAL SALES)

Processing Centre cum

retail stores

Non RUDI Products

Warehouses cum retail stores

The JOURNEY Till Now

December 8, 2004:First RUDI Processing Centre in Sabarkantha district on a pilot basis 1crore

Second RUDI Processing Centre started in Surendra- nagar district on August 24, 2007 1.5 crore

Two more processing centres, one each in Anand and Patan districts, inaugurated in March 2008. 2.5 cr.

Achieved a turnover of Rs.3.5 crores in 2008-09.

Achieved a turnover of Rs.4 crores in 2010-11.

THE JOURNEY TILL NOW

• Total Turnover: Year 2007-11 is Rs.14.00crore• Total number of farmers covered: 10, 000• Total number of Rudibens: 3000• Average monthly income of Rudibens: Rs.3,000- 15,000• Total number of processing centers:– There are 4 processing centers• 1. Dhrangadhra - Surendranagar• 2. Pij – Anand• 3. Radhanpur – Patan• 4. Aniyor - Sabarkantha

The Journey CONTINUES

11 States In India

Covering3,000 Villages

AchievingRs.140 MillionTurnover in 2007-11

Empowering More Than25,000 Rural Women

And Still Growing...

Marketing Approach

• Collective Marketing• MLM Marketing• Mobile Marketing- I T and Money transfer• Door to door Marketing

Local rural farmers

Rural farmers from other

SEWA Districts

Wholesale agricultural

markets

Household goods

manufacturers

District Association purchasers

RUDI purchasers

District Association Processing

Center

RUDI Large Rural

Distribution Hub

RUDI Small Rural

Distribution Hub

RUDIbens & Aagewan

Bens

Small rural shops

Rural consumers

RUDI Urban Distribution

Hub Hotels, Canteens, Hostels, &

Restaurants

Retail Shops

Urban consumers

Government Mid-Day Meal

Plan

SEWA Sister Operations: Arogyasewa

Bens, Etc.

SEWA Special Initiatives

(Anapoorna Scheme)

Door to door sales, sales from home,

etc.

Production Purchasing Processing Distribution Consumption

Our Supply ChainNote: Process varies slightly by district

Sustainability

• Farmers and women producers groups become economically independent through regular employment & income.

• The processing centers will be sustain through high volume production and making profit,

• The district Association and the RMTCL will become economically independent py providing financial service and marketing service.

RUDI SCALING UP

• RUDI expanding at national level to reach Rs.100 cr

• Livelihood security of 9,30,000 farmers and rural women

• Food security of farmers and rural communities.

• Capacity building for farmers and rural women become owners and managers of their business.

RUDI MULTI TRADING COMPANY LIMITEDMarketing Company For The Rural Producer Groups

Promoted By

SEWA GRAM MAHILA HAAT

8, Navarang Colony, Nr. Kashmira Chamber, B/H. Mount Carmel School,

Opp. Navarangpura Railway Crossing, Navarangpura, Ahmedabad – 380 009.

Tel.: 079 – 26589729, 26574880 Fax: 079- 26574678 www.sewarudi.com

E-mail: sgmh1@dataone.in

Thank You