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!""#$!""!"#!$%!&'"g!!"#!$!"#%$H"%%5#"15*,)*")#,)H"64,*$*$O,)))))))))))))))))))))))))))))))))))))))))))))))))))The YTA Peer Group Program is the premier membership community where fast-growth technology company leaders, entrepreneurs and executives come together to socialize information that will help them expand their businesses and develop their people. Open and direct exchange contributes to practical learning and sought-after “shortcuts to success” for executives within tailored communities of interest specific to the needs of the tech organization. Unique to the YTA Peer to Peer Program is that streams are developed to accommodate a number of key interest and performance areas. Unlike other organizations focusing on a single executive group – at the YTA one corporate membership makes these otherwise exclusive opportunities accessible to all leaders in the company in support of a vibrant tech ecosystem.

9#P,=*$O,)"B)*+,)0,,1)21"34)!,,*$'(:)• To encourage the dialogue that will support sharing of timely, meaningful information

and experience amongst professionals in the Tech community that can be applied by participants in a practical environment supporting business success and professional growth.

• To establish a core group of attendance in each stream so as to encourage trusted relationships and open sharing of non-proprietary information and professional insight.

• To provide professional learning opportunities for participants to stay aware of developments and issues within their specialty or area of focus.

• To build community amongst professionals in the tech sector.

-./)M"%,)$')/<6$'$:*,1$'()0,,1)21"34:)• Each peer group has a unique landing page on the YTA website. • RSS feed populates a scrolling ‘upcoming meeting’ section on YTA homepage. • Weekly e-blast to full membership database provides ‘topic teaser’ listing of each

upcoming peer group meeting. • Print materials promoting the Peer2Peer Program are circulated to all members and leads. • New member orientation focuses on the benefits of the Peer2Peer Program. • Book venue, provide calendar placement, targeted invitations, online registration, and

timely reminders. • Facilitator profile and photo are included on the Peer Group landing page to encourage

new participants to have a ‘face to connect with the name’ when attending their first meeting.

• Facilitator orientation and best practices are shared through semi-annual workshops.

-./)0,,1)21"34)G5=$%$*5*"1:)Q)M"%,)93*%$',) Peer Group facilitators play a critical role in one of the YTAs most popular and most strategic activities. The Peer Group program is held in high esteem by our members and we strive to continuously provide the very best Peer Group experience we can. As such, each Peer Group facilitator we select is expected to commit to:

• Provide timely notice of monthly Peer Group (PG) topics to the YTA office, including

write-up of topic and speaker (plus to plan topics at least 3 months in advance on a roll-forward basis)

• Actively market each PG session to a short-list of professional contacts of the facilitator

• Attend at least 80% of YTA luncheon events and to help promote the PG program at each luncheon, as appropriate

• Attend the PG facilitator orientation and best practices workshops to be scheduled.

• Commitment to active, fair and professional facilitation during each peer group meeting

• Develop team facilitation, recognizing and leveraging the strengths of each co-facilitator

• Provide timely return of completed sign-in sheets to the YTA office (same day)

• Arrive at each PG session at least 15 minutes ahead of the scheduled start and be the last to leave (or at least to stay until 15 minutes after the end of the session)

• Engaging all participants and NOT forcing one’s own views on the attendees

• Putting in as much as 2 hours planning, 2 hours at the PG meeting, and attending YTA luncheon events as much as possible

• Be professional at all times and demonstrate full compliance with the PG code of conduct

-./)0,,1)21"34)G"165*)R)S,:*)015=*$=,:)&

In alignment with the objectives of the YTA’s Peer Group Program, facilitators have established a set of best practices that have proven effective in establishing a core group of attendees, building relationships amongst members, and that act as excellent guidelines to best foster professional growth.

Many facilitators choose to bring in guest speakers or content experts to their sessions. Should a guest speaker be invited to a Peer Group, the following guidelines should be observed:

• The presentation should be kept under 30 minutes, with the remaining 60 minutes for a facilitated dialogue on the topic.

• No compensation is to be offered or conveyed for speaking. Peer Group guests present on a volunteer basis only.

• The optimal meeting size for peer gathering is 15 participants - the objective being that each participant will have the opportunity to share their personal experience or observation on the subject area or focus that day. Although the prestige of a guest speaker may cause a higher demand, attendance guidelines should be adhered to.

• It is the responsibility of the co-facilitators to respectfully engage all participants in this process; to ensure no one person dominates and that no one person is excluded from the discussion.

Code of Conduct

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• Be respectful by arriving on time.

• All presentations, material, content or conversations are confidential unless the originator authorizes disclosure to anyone outside of the peer group.

• Do not allow one's own judgment to be subordinated.

• Share information that is accurate, objective, relevant and not misleading.

• Do not overly argue your position or sell your service or solution.

• Show respect through patience in gaining the floor and be open to others sharing their own experience or perspectives.

• Maintain honesty and integrity, avoiding conflicts of interest.

• Proactively promote ethical behavior.

• Be accountable.

• Comply with this code as it promotes harmony and &effective&<'44B*.<"+.'*6&

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Academic partners

Technology companies, leaders, and decision makers

IT departments and professionals

Government enablers

Industry advisors

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!  Passionately focused on cultivating a vibrant

technology industry ecosystem in the GTA.

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ICT hub in the GTA

! Business networking for members !  Peer2Peer exchange

! Knowledge mobilization to support Innovation and Growth !  Keynotes | Learning Labs

! Raise prominence of the success of tech in the GTA !  PR | Social Media | Sponsor engagement

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Members value 4

" A sense of community " Insight to sector change " Opportunity to show leadership " Interaction that solves real problems " Collaboration to increase business growth " Decision-makers in the room

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Current membership

Corporate Membership 1

50%


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Company Size in GTA Membership Category 1: 1-3 employees Membership Category 2: 4 – 15 employees Membership Category 3: 16 – 50 employees Membership Category 4: 51 – 100 employees Membership Category 5: more than100 employees

5

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in the Alliance.

www.yorktech.ca

YTA Member Locations – June 2012

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www.yorktech.ca

Introduce your leaders to a Peer Group! !  CEO Tech Company !  Emerging Leaders !  CFO !  Sales Executives !  Marketing Leadership !  Legal Perspectives !  Export Development !  Women in Technology !  Downtown Financial

!  Cloud Computing !  People Matters !  Tech Project Mgt. !  Digital Strategies !  Downtown CEO !  Downtown Sales !  Channel Partners &

Alliances

/peergroupmeetings

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Administration Clubhouse Space

Markham Convergence Centre (MCC) !  Office, meeting rooms, training/presentation room !  Richmond Hill Country Club for networking events

333 Bay for Toronto events in the core !  Office, meeting rooms, training/presentation room

9

Board of Directors

Facilitator roles

www.yorktech.ca

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"  Lead ‘Community Manager’ role ! Topic oversight

# Three month outline

! Membership driver # Personal invites

! Facilitation of meeting # Within the Code of Conduct # Content Capture

! Social media community placement

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YTA staff support

!  Logistics and venue !  Marketing !  Data management !  Online community creation

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Board roles

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YTA 2012 sponsors 13

What do sponsors want

!  Thought leadership !  Introductions !  Event presence !  Community prominence

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Sponsor promotion

2013 YTA Corporate Sustaining Sponsorships! PLATINUM! GOLD! SILVER!

PROMOTION! !$!$ !$

Prominent placement of your logo and sponsorship level on the YTA website, linked to sponsor profile & your website! ! "! "!

Prominent placement of your logo and sponsorship level on YTA letterhead! ! "! "!

Prominent placement of your logo and sponsorship level on all YTA promotional emails and publications! ! ! "!

Prominent placement of your logo and sponsorship level on all YTA advertisements! ! "! "!

Opportunity to distribute marketing materials at any YTA specific events (Seminar, Keynote Luncheon, LearningLab )! ! "!

! Opportunity to provide follow up materials through YTA to any sponsored Luncheon, Seminar or Peer Group! ! " "

Opportunity to host a new member networking session attended by new YTA members & YTA board members. Event to be promoted with your logo on YTA materials!

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2! !1!

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PARTICIPATION!!$

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Full YTA membership privileges for all members of your organization including attendance at the exclusive monthly

peer to peer sessions!! "! !

Opportunity to provide speaker /subject matter expert for a YTA Topic Luncheon, Learning Lab or Seminar event!

! " " "

Opportunity to nominate someone from your company to

lead a committee for the YTA board of directors! ! "! "

Opportunity to provide thought leadership articles for publishing on YTA web site! ! "! "

Event vouchers to be used for Marquee & Keynote

Luncheons, Seminars and Bootcamps, and Member only events. Total number of tickets that are provided for your annual use. !

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Prepaid seminar tickets to encourage targeting learning! 8 6 4

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Sponsor promotion


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Prominent placement of your logo and sponsorship level on YTA letterhead! ! "! "!

Prominent placement of your logo and sponsorship level on all YTA promotional emails and publications! ! ! "!

Prominent placement of your logo and sponsorship level on all YTA advertisements! ! "! "!

Opportunity to distribute marketing materials at any YTA specific events (Seminar, Keynote Luncheon, LearningLab )! ! "!

! Opportunity to provide follow up materials through YTA to any sponsored Luncheon, Seminar or Peer Group! ! " "

Opportunity to host a new member networking session attended by new YTA members & YTA board members. Event to be promoted with your logo on YTA materials!

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Opportunity to have your company events promoted through the YTA (email blast to 5000 GTA tech leaders, website)!

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PARTICIPATION!!$

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Opportunity to provide thought leadership articles for publishing on YTA web site! ! "! "

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48* 32* 16*

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YTA Peer Group Nominees YTA membership is a corporate membership and all the company staff is encourage to attend and participate in events and activities relevant to their area of responsibility. We would like to invite others in your organization to participate where appropriate.

Please take a moment and indicate the names and contact info where available, and we will extend an invitation to that person to participate in an upcoming YTA peer group session.

Company Name:

___________________________________________

Monthly YTA Peer2Peer Sessions Name and e-mail

Tech CEO CFO Sales Executives Marketing Leadership Cloud Services Women in Technology Alliance & Channel Partnerships People Matters Leaders of Emerging Companies Export Development Legal Matters Downtown CEO Digital Strategies Technical Project Management

Completed by: _______________________________

Comments/Notes:

Documents

P2P Program