Marketing overview and plans 2013

Ozas Gallery Vilnius

Agenda

• Centermanagement Team

• New openings in 2012 IV quarter & 2013

• Marketing results for 2013

• Upcoming events 2013

• Fashion and projects:

• Ozas magazine and cooperation with fashion magazines

• Loyalty program

• Students program

• Family Sunday

Inga Navickaitė

Center ManagerMartynas Pūtys

Technical Manager

Faustas Tolkušinas

Marketing Manager

Daiva Gailiušaitė

Mall Leasing Manager

Agnė Bočkutė-

Balsienė

Marketing assistant

Centermanagement Team

Faustas TolkušinasMarketing Manager

• Marketing strategy

• Marketing plan

• Organization of all events

• Marketing with tenants & workshops

• Online: ozas.lt, Facebook

• Market research

Responsibilities of Marketing Team

Daiva GailiušaitėMall leasing Manager

• Mall leasing

• Advertising spaces inside of Ozas

• Tourism Marketing (incl. VIP Card)

• Co-ordination of Ozas Magazine

• Food court monitoring & promotion

• Partneship with local companies

Agnė Bočkutė-BalsienėMarketing Asisstant

• Co-organization of events

• Organization of small events

• Co-ordination Supercard

• Co-ordination Ozas Magazine

• Newsletters to the tenants

• Newsletters to customers

• Co-ordination market research

New openings in IV quarter 2012 & 2013

New tenants in IV quarter 2012 – 2013

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New tenants in IV quarter 2012 – 2013

New tenants in IV quarter 2012 – 2013

New tenants in IV quarter 2012 – 2013

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New tenants in IV quarter 2012 – 2013

Upcoming opening – Kebab fix

Upcoming opening - Lacoste

Management meeting 06.02.2013

Upcoming opening– Rituals

Upcoming opening – Gero alaus parduotuv÷

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Upcoming opening – Švaros broliai

-1A parking

Marketing events

Results for 2013

Marketing events 2013

27.12. – 31.01.2013 Winter sale

04.02. – 17.02.2013 Valentines day

16.02. – 17.02.2013 Coffee days

18.02. – 28.02.2013 Health and beauty days

27.02. – 17.03.2013 Spring fashion

Winter sale 2013

27.12.2012 – 03.02.2013 SUPER WINTER SALE

Additional 10% offer on discounted goods:

• Special weekly offers

� 7-13.01 clothes week (20 tenants)

� 14-20.01 shoes week (16 tenants)

� 21-27.01 accessories and beauty week

(15 tenants)

� 28.01-03.02 sport and leisure week (13

tenants)

• Special day offers from Monday to

Thursday (16 tenants)

Mall decoration:

- shop windows with posters

- shop fronts with special columns

- wobblers in the mall

Winter sale 2013

SALES PROMOTION:

• Buy with Ozas “Superkortelė”

• Win 100% discount

• The money is charged back to your card

Lottery winners:

• total prize amount 26.990,26 Lt from 27.000 Lt

(7.819,74 EUR)

• average prize size = 139 Lt (40,26 EUR)

Winter sale 2013

Supercard results:

• 2.963 new card holders

• 5.187 customers

• 7.555 purchases

The new highest turnover

with Supercard during the

whole project!

Winter sale 2013

Valentines day

04.02. – 17.02.2013 Valentines day

• special advertising in mall and internet

• tenants offers (ozas.lt)

• win games on FCB

• gift voucher promotion: buy OZAS gift

voucher and get a free gift box

• sale promotion - buy in OZAS for 100 LTL

and get a MILKA chocolate

• 1000 chocolates

distributed

Valentines day

Coffee days

Organizers: Ypatingos Kavos Asociacija

(SCAE representatives in Lithuania)

Participants: Best baristas from Lithuania

Program:

1. Baristas Championship

2. Latte art

3. Coffee degustation, presentation

4. Concert

5. Coffee fair

16.02. – 17.02.2013 Coffee days

Coffee days

Coffee days

Health and beauty days

18.02. – 28.02.2013 Health and beauty days

Health and beauty days

• web advertising on 15min.lt and other

internet portals

• tenants offers on posters and ozas.lt

• win games on grozioguru.lt

• sales promotion from VS-Fitness 9 Lt for

one day visit to the fitness club

• sales promotion buy for 300 Lt and get

classic massage just for 30 Lt

Health and beauty days

Spring fashion

27.02. – 17.03.2013 Spring fashion

• Advertising of new spring fashion through all

medias

• Static fashion show in the mall

• Personal stylists for Superkortelė owners

• Spring Superweekend on 9-10th of March

• Wheel of fortune

• Hourly special offers from tenants

• Children fashion show

• BTL campaign during Kaziukas fair in the city

• Distribution of flowers on 8th of March

Spring fashion

Spring fashion

BTL campaign during Kaziukas fair in the city

• Flyers with invitations to come for the Superweekend (12.500 flyers distributed)

• One cup of coffee/tea if you come to Ozas (2.200 coupons were used)

• Photocontest to win 100 Lt Ozas gift voucher (270 participants)

Spring fashion

8th of March

• Tulips for ladies in offices, city streets and Ozas (5.000 tulips distributed)

• Invitation flyers for Superweekend and free cup of coffee/tea

Marketing events

Upcoming events of 2013

Easter and Spring

21.03. – 07.04.2013 Easter and Spring

Easter and Spring

• Easter decorations with real flowers and

grass

• Live chicklets and rabbits

• Bakery, workshops, photoshooting with

the Ozas easter bunny

• Opening event on 23rd of March

• Concert of Julija Jegorova

• Concert of Andrius Pojavis the Lithuanian

representative in Eurovision 2013

Easter sales promotion

• Buy for 200 Lt and get 20 Lt coupon to eat in the participating restarants

• Charlie Pizza, Charlie Kids, La Crepe, Seklyčia, Pizza Dominium

• Campaign 23.03. – 07.04.2013

Easter and Spring

World of dragons

10.04. – 18.04.2013 World of dragons

• Exhibition of dragon figures in the mall

• Guided tours for children

• Weekend medieval shows in the rotunda

• Sales promotion campaign

Upcomming marketing events 2013

21.03. – 07.04.2013 Easter and Spring

10.04. – 18.04.2013 World of dragons

04.05. – 05.05.2013 Mothers day

03.05. – 19.05.2013 Promopolis

05.2013 Shopping marathon

01.06. – 02.06.2013 International children‘s day

08.06. – 09.06.2013 Car drift race infront of Ozas

20.06. – 13.08.2013 Summer sale

21.08. – 08.09.2013 Back to school

11.09. – 29.09.2013 Autumn fashion

Fashion and loyalty projects

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Ozas magazine & cooperation with fashion magazines

OZAS magazine:

• new issue on 7th March

• issue size 50.000 pcs.

• distribution with “Zmones”, “TV Antena”,

hotels, beauty salons, restaurants and

mall

Next issue is planned for September 2013.

Cooperation with fashion and home

magazines:

• Laima

• JI

• Moteris

• Cosmopolitan

• Mano Namai

• 15min.lt monthly online project

Ozas loyalty programs

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OZAS loyalty programs

Loyalty card “Superkortelė”

• 46.500 card holders

• 40 EUR average purchase chart

• 96 shops participating

“VIP Shopping card” – loyalty card

for tourists

• 9.500 card holders

• 50 shops participating

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OZAS loyalty programs – two becomes one

Two OZAS loyalty programs - “Superkortele” and “VIP Shopping Card”

- will be merged in following steps:

1st April 2013

• same card acquisition terms for citizens and guests

• same discount

• shops will accept both cards, but will inform VIP card holders about the

benefits to have the Supercard and possibility to exchange for free at the

infodesk;

1st June 2013

• one card (VIP cards to be exchanged by Supercards)

• no stickers on shop doors

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OZAS loyalty program plan 2013

• new image campaign

• card value strengthening

• increasing of loyalty partners (permanent discount and point system)

• external loyalty partners

• mall branding

• more attractive way for customers to use points – IN REAL TIME!

Foodcourt promotion

Food court coupons (2012.12.01-2013.02.01):

• 14 restaurants

• 30 special offers

• 11.000 coupons in business centers and

governmental institutions

• 9.000 coupons in neighbor houses

• 8.000 coupons promo people in Ozas

• 2.000 coupons in Ozas food court stands

• print opportunities on special website

www.pietucentras.lt

Good tenant respond:

About 4000 returned.

New coupon booklet from middle of April.

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Students project - Jauskis savas

Activities and discount for students:

• JS Facebook profile with 3.272 fans

• student cinema days in MULTIKINO

• pool championship in X-Planet in April

• table football championship in X-Planet in

November

• discount in 40 partner shops

• new activities and games on JS FCB -

MINDFIGHTS

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Students project - Jauskis savas

Students MINDFIGHT on Jauskis savas FACEBOOK profile:

• questions about OZAS and partner shops

• collecting points for each right answer

• exchanging points in partner prices from online prize book

BE AN ACTIVE PARTNER!

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Family Sundays

Each Sunday special offers for families:

• MULTIKINO early movie showings (10 and 12 am) for only 8 LTL

• Special family offers in restaurants

• Special shop offers

Join the Family Sunday club with special offers for families!