Upload
salmie-ramli
View
220
Download
0
Embed Size (px)
Citation preview
7/29/2019 Oum(Bi Kak Rohaya)
1/9
To : Manager of Kadza Hypermarket Berhad
From : Store Manager of Kadza Hypermarket Berhad ( Segamat Branch )
Re : Complaint of Frozen lamb
Lamb is a healthy alternative to beef and chicken because of its lower calorie, fat and
cholesterol totals. That is because our store offer this frozen lamb to customer. Customers,
who are looking for a leaner alternative to traditional meats, will choose lamb. Though
perhaps not as popular as beef or even chicken, lamb sold in retail stores is still subject to
Malaysia Department of Agriculture and Agro Based inspection. Lamb does not contain any
growth hormones because the USDA has not approved their use. Also note, because of its
lower fat content and the lack of marbling in its meat, lamb must be prepared over low heat to
preserve tenderness and juiciness. This tips already labelling in all frozen lamb supplied by
Boch Foods Sdn Bhd.
Statistic Report from website of Malaysia Department of Agriculture and Agro Based
showed that the statistics on 2008 show that consumption of mutton is growing each year. On
2008, 20.98 million tonnes are recorded, meanwhile for 2007, 20.00 million tonnes. It shows
that there still have many demands for lamb in Malaysia and although this meat is not a main
dishes to prepare for Malaysian. Consumer Price Index, CPI for Sub-Group of food and Non
Alcoholic Beverages, Malaysia showed that meat is increased to 7.3 per cent, from January to
September 2011 compared to the same period for 2010. This data was taken from Department
of Statistics Malaysia. This is due to increases for Food at Home (+0.5 per cent) and Food
Away from Home (+0.3 per cent).
According statistic report from our Sales department of Kadza Hypermarket Berhad
(Segamat Branch) showed that the demand for lamb is increased for 3 per cent, January to
September 2011 compared to the same period for 2010. This demand is increased each year
since Kadza Hypermarket opened the business for lamb frozen on 2000. The most popular
beef cuts are round cuts, which are usually prepared in breaded veal or beef, and ground beef.
For weekend barbecues, short ribs and flank steak are always on the grill. Higher income
consumers will also enjoy loin, tail of rump and sirloin steak. Boch Foods Sdn Bhd is our
primarily supplier for frozen lamb since 2000. This increment is due to there are many
foreign students in this area make the demanding for lamb is always increasing. There have
many restaurants offer lamb in their menu for customers too.
Anyhow, we got many complaints along last week. Customers were complaint about
the frozen lamb in our store which they claimed the lamb had a peculiar taste. They also
7/29/2019 Oum(Bi Kak Rohaya)
2/9
claimed that the meat shown red in colour once in frozen packaging but changed to greyish
brown colour when thawed it. Those complaint was written by our loyal customer as their
card store shown that they always get the lamb from our store at least one purchase of frozen
lamb for a week. We check their history of purchased to make sure the complaints arent
fraud. All the frozen lamb that they complaint is from second last delivered of this month
from this supplier. The frozen lamb which is delivered for last week isnt have a complaint
and still in good condition and can be sell as usual as confirmed by this supplier.
I was checking the frozen lamb in the freezer for the second last delivered, and there
have a meat that doesnt look pinkish colour and notice that grey, green or brown colouring
on the meat. This colour showed that bacteria or yeast may have spoiled the meat. Besides
that, it also may due to freezer burn, protein denaturation or mould. However, fading or
darkening of the meat is normal and usually due simply to storage in the freezer. In addition,
the fresher the meat is, the redder it usually is. White spots are usually due to freezer burn.
Freezer burned meat is safe to eat, but it won't taste good and the consistency is odd. Many
people trim freezer burned areas of meat off before cooking.
I am noticed about the mould colonies on frozen lamb stored in the freezer with slime
or a slimy feel of the meat. Some of the frozen lambs also have whiskers or lines inside the
meat which also form with mould infestations of the meat. Finally, actual maggots or other
insects in the meat are a great indication the meat is inedible. Bad meat is a breeding ground
for bacteria such as Staphylococcus, Salmonella, Bacillus, Clostridium and Escherichia coli.
The amount of bacteria in meat doubles every 20 minutes when left at temperatures from 40
degrees Fahrenheit to 140 degrees Fahrenheit, becoming a dangerous risk to our health.
Cooking temperature and proper handling are key factors in the safety of eating meat.
Microorganisms such as bacteria, yeasts and moulds can cause food spoilage and
deterioration during food production. They could be lurking in the tubes that convey milk to
cartons, lying in wait on the floor, or even floating in the air where sausages are being
packaged. And they are poised to attack and contaminate our food at any time. The food
production chain is growing more and more complex, which increases the risk of food going
bad at some point during production.
Even the best-quality food will not be safe to consume if it sits around too long. Food-
product dating can help to decide if an item is still safe to eat. However, with a few
exceptions, there are no federal regulations requiring manufacturers or vendors to put
expiration dates on food products. Even when a product is dated, it isn't valid if the food is
stored improperly or is damaged. If a food item smells bad or the package is damaged, it's
7/29/2019 Oum(Bi Kak Rohaya)
3/9
best to discard it rather than take a chance with your health but sometimes in certain
condition , I will asked our workers to trim off this freezer burned areas, rewrapped it and sell
with lower price after got advise from our Chief Food Officer.
Boch Foods Sdn Bhd is our primarily supplier since 2000. For records, there were no
complaints been made since they started supplied the frozen lamb to us. Unfortunately, there
were ten complaints cases last week for the peculiar taste of frozen lamb made by unsatisfied
customers. Supplier Boch Foods has recalled certain batches of lamb meat and offal due to
the possible presence of the medicine residues. According to them, the sheep were sold for
breeding and were not intended to enter the food chain immediately as they had been treated
with a drug for sheep scab that had not yet had time to pass through their systems. It had
taken potentially affected batches of lamb off its shelves and was asking customers who had
already bought it to return the lamb to stores. Boch Foods has contacted us and told to
remove the affected products from sale which is from second last delivered in this month. We
already withdrawn several offal products from sale and displayed point-of-sale notices in our
stores. The investigations are still continuing and full detail is not available due to limited
traceability.
From our investigation, I am seeing much factors contributed to this problem. One of
it is lack of sensitiveness to the cleanliness. Handle the frozen lamb need more hygienic
practise. As now, we are having flu influenza as global issue which need handle everything
with high priority of hygienic. Apart from fighting the greenhouse gases that cause climate
change, a key objective of environmental legislation is to improve the quality of our air, the
pollution of which has repercussions in particular on peoples health and in the form of
phenomena such as acidification on the environment. As per you awareness, there have a
neighbourhood construction nearby our stores. With the dust and chemicals that there are
using is maybe one of the contribution to this problem. With the bad environment, microbial
are easy to spread and can make our frozen lamb contaminated too. It can be when unloading
from trucks to our store.
Segamat is having a serious flood on January 2011, it has been three years since the
folks of Tenang and Labis have seen serious floods in their areas but the rising waters are
back to wreak havoc in their lives once again. This month, the flood comes again for the
second time. The main roads along the Labis and Segamat stretch are also flooded, making it
difficult for vehicles to pass and causing traffic snarls. It makes the delayed of the arrival of
the products to our store. Segamat is main road direct to our store and no alternatives road to
arrive here. It might be one of the contributions to the problem. It takes more than 4 hours to
7/29/2019 Oum(Bi Kak Rohaya)
4/9
arrive at our store and there have not enough workmanship at our store for the time of this
frozen lamb arrival, which is around 2 p.m. This is a peak hours in our store, therefore no one
had handle this unloading frozen lamb from trucks and another three workers already having
their lunch and needs to waiting until their break hours ended up. With the shortage of man
power and unsuitable time for unloading the products, it still given some affected for this
product. The right time to unloading is early in the morning and evening as the low
temperature will slow down the spreading or growing of unwanted microbial which can
contaminated to the product.
From the conversation with the supplier this morning, they told that their frozen lamb
is suspicion of dioxin contamination too as arising from a nearby waste incineration plant. A
sales ban has been placed on the products showed levels of dioxin above health protection
limits caused by pollution from the local waste-burning station. People have consumed some
of the dioxin-contaminated meat but dioxin pollution is only dangerous over a long period of
time. Preliminary studies do not indicate traceable toxicity in people but medical
examinations will still be carried through to eliminate all doubt. Civic meetings will be held
in areas close to waste burning stations to present the situation and the next steps to be taken.
There are many ways that can be taken on our store too to combat this issue. It is to
avoid any risky that may appeared due to contaminated products.
Spectrometer is one of the appliances that are using to trace microbes and trace them
back to the various steps in the production process. Scientists have long used Fourier
Transform Infrared (FTIR) spectroscopy as a method of chemical analysis, and for the last
two decades for identifying bacteria as well. Each microbe has its own unique spectral
profile, which functions much like a fingerprint and was used for identification purposes.
This appliance already has stored approximately 20,000 spectral profiles of different
microbes. Therefore, it easy to compare its profile with those already entered in the database.
The method can also detect all types of microorganisms in air, fluids and many other
substances. This new appliances is highly priced due to new introductory in markets.
Anyhow, this high technology appliance can give us more benefit to our store to avoid the
spreading of these microbes to other food in our store. It will prevent us from other cost
incurred with this contaminated foods. It is a very precise and high-capacity method, with the
additional advantage that technicians dont need to be specialists in mycology in order to
identify the microorganisms.
Any food that comes from an animal can be full of bacteria. Possible bacteria include
Salmonella, Escherichia coli O157:H7 (E-coli), Listeria monocytogenes, Staphylococcus
7/29/2019 Oum(Bi Kak Rohaya)
5/9
aureus and Campylobacter jejuni. These bacteria can't be seen or smelled, so it's important to
properly store the meat to prevent these bacteria from spreading and making our customer
sick. These bacteria aren't harmful to people, but they do cause the meat to deteriorate so that
we can't use it. A different set of bacteria causes meat to spoil.
Freezing meat can make it last longer, but that drip that you see when it thaws means
that you're losing small amounts of nutrients like amino acids, water-soluble vitamins, salts,
proteins and peptides. However, it isn't a big deal since the amount of nutrients lost is very
small. You still keep most of the meat's nutrients and physical properties like taste, texture
and smell. The optimal freezer temperature for storing meat is -10 degrees F, but you can get
away with a constant temperature of slightly below zero degrees F. Make sure the meat is
properly packaged and sealed to prevent air and moisture exchange, which shows up as
severe meat dehydration or freezer burn. Beef, fish and lamb can be stored for up to 6 months
in a freezer. I am suggested that, we should buy another new freezer to meet the amount of
frozen lamb in our store. Although there will be some cost but with this new freezer, we can
store variety of meat and seasoned sausage package based on their classifications. Some of
those products have been stored with frozen lamb before this as we dont have enough space
to store it as demanding for frozen lamb is increasing for last two months. Its due to intake
from nearby Higher Educational Institution which there has many foreign students which are
from Middle East. It makes the demands for lamb is highly increasing between these two
months.
Proper storage of meat includes keeping it refrigerated at 40 degrees Fahrenheit or
below or, alternatively, frozen at 0 degrees Fahrenheit or below. Straying outside these
temperature ranges may impact the meat's safety or quality. Under certain circumstances,
such as the loss of power in our store for an extended period of time, refreezing meat that has
thawed is considered. However, this course of action is appropriate only under very limited
conditions. The reason why it's unsafe to refreeze meat left at room temperature has to do
with the bacteria that cause food-borne illness. Meat can become contaminated with harmful
bacteria during slaughter and processing, and these bacteria are already present in the meat.
Refrigeration inhibits bacterial growth but does not kill the bacteria. Freezing causes the
bacteria to become dormant but will not kill them either. The bacteria in a piece of frozen
meat have stopped growing but once the meat is at room temperature they will re-awaken and
resume their growth. In the event of a power outage, it's a good idea to situate the meat in the
freezer so it won't drip on the other contents (assuming the freezer thaws out completely).
Once it's repaired, we always recheck the condition of the meat. If the meat still has ice
7/29/2019 Oum(Bi Kak Rohaya)
6/9
crystals or remains partly frozen, we consume to refreeze it. If the meat is been at 40 degrees
or above for two hours or more, we wont to consume refreezing. This power outage occurred
twice in our store for this month. It may due to our building that used the electrical watt over
limit. As per understanding, this building already old and need new wiring to hold the usage
of electrical. Lighting make the situation worst as this place is at thunderstorm place. When
the lighting, there will be a blackout and once the lighting continuous, we cant repaired
directly and the best to do is waiting until the lighting or thunderstorm end. I am recommend
to do upgrade of power supply for this store with new wiring and buy anothernew generator
to hold the usage of electricity.
One of the best ways to identify spoiled meat is to smell it. When a bacterium breaks
down the meat, it changes the smell of it. If you notice an ammonia or sulphur smell, bacteria
has multiplied and is eating the meat. A rancid smell or flavour may also be due to bacterial
multiplication or may be due to improper wrapping of the meat. If you notice an onion
flavour (or other odd flavours), this is probably due to storing the meat next to onions (or
other foods). When in doubt, don't eat it. The best way to prevent spoiled meat is to store it
properly. Make sure you're wrapping meat properly to prevent freezer burn. Most meats won't
last longer than 6 months in a freezer and some, like poultry, can only last for 4 months. With
the additional of products, I am suggesting that our store should have hired many workers
compared to before to handle and check the product often to avoid a complaint from
customers. We are shortage of workers as many of our former workers ended up their
contract two weeks ago.
Contaminated animal feed, ground water, and animals raised for consumption can
have detrimental impacts on both supply and demand just as the use of poisonous,
unwholesome, or adulterated food does. Although retailers and food service operators often
associate food contamination with sourcing and production processes, increased scrutiny
must also be placed on those involved in the transit of foodstuffs. Cost-saving strategies that
use third-party warehousing or transportation providers must insure that new risks are not
introduced. These operators must be held to the same stringent hygiene, temperature,
container, conveyance, and storage control processes, procedures, and control records as in
your internal operations. To ensure safety from production to consumption, we should to
include a focus on upstream sourcing and on operational integrity across manufacturing,
processing, and packaging operations. We can enhance and establish our own policies to
make sure that raw material or any material such as this frozen lamb are handling in good
practices. Materials in contact with food include objects such as containers and packaging,
7/29/2019 Oum(Bi Kak Rohaya)
7/9
but also all materials in contact with foodstuffs, such as paper and cardboard or those which
could possibly transfer their constituents to food, for example inks and adhesives.
Countries have experienced not only health and safety impacts for consumers because
of food-safety incidents, but also significant trade disruptions. These include border closures,
import bans, and the loss of hospitality and tourism ringgits due to outbreaks of avian
influenza, Bovine Spongiform Encephalopathy (BSE), and foot-and-mouth disease (FMD).
These diseases have caused billions of dollars in losses globally in the past decade.
Anyhow, I would recommend to reconsider this supplier again, Boch Foods Sdn Bhd
for future. In previous years, Boch Foods Sdn Bhd not gave us a trouble or having complaints
from customers. In fact, there have much compliance about their frozen lamb which are so
tender and juiciness. With much compliance, we had maintained this primarily supplier for
many years as the demand always high although lamb is not Malaysian main favourites. Boch
Foods Sdn Bhd also a very responsible company as they already recall their product to
investigate. This responsibility and fast action make us believe that this supplier always keep
the quality of their product as their priority. I am confidences that this supplier will do
research and find the main sources of their peculiar tastes frozen lamb and will solve this
issue soonest. We will not having a bad reputation as customer already acknowledges that the
product already had been recall and waiting for future actions.
Realizing that there are many suppliers who are bidding the contract to place their
frozen lamb in our store, but with the long cooperation and good reputations that has been
made with this Boch Foods Sdn Bhd, we should give another chance around 3 months to
them to prove that the product that they offered is still safe and in high quality before we
decide to terminate their contract. It will help us to address every aspect of our business
venture too. This depth of details is needed to getting our business up and running well.
For the time being, we should give opportunity to another supplier to place their
frozen lamb at our store to make our frozen lamb is from variety supplier and make a
competence between these two suppliers. This competence is good for our business as both of
them will try to maintain the quality of the product they had supplied respectively. We also
dont have to face shortage of the frozen lamb because if one of the products is contaminated,
there is another product that can meet the customer needs and fulfil the demands. No
additional pricing will incurred due to unbalanced of demands and offerings. Anyhow, I
would like to suggest that get suppliers of this lamb from different place of the farm to avoid
risky of contaminated lamb in the same farm.
7/29/2019 Oum(Bi Kak Rohaya)
8/9
Malaysia is going through a contraction in economy since the first quarter of year
2010. This directly indicates that consumer's purchasing power has drop and consumers
would not spend lavishly. However, signs of economy recovering are beginning to pick up
as of the second quarter of year 2011 it GDP is 2.8 %. Fortunately, the food service industry
is not affected considerably as there are still signs that the industry is growing at a positive
rate with consumers want more of it. Therefore we should grab this opportunity to make sure
the products always enough at our store, all our maintenance in good condition and no more
problems appeared especially for issuance of quality of the product as we already engrave a
good impression in this area since 2000. If today, the main sources of the complaint is more
to supplier liability, but we still can be blamed as we failed to give a good and proper storage
for their products. Therefore, I do hope that all recommendations made by me will look
seriously as we should fix all the problems that may appeared at any time in our store too.
Rohaya bt Daud
(3632 words)
7/29/2019 Oum(Bi Kak Rohaya)
9/9
REFERENCE
1.