Organisational change and sustainability

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Insights into how UCL, Imperial War Museums and the National Library of Wales are adjusting their policies and strategis as part of organisational change to support digital content and services.

Text of Organisational change and sustainability

  • 1. The Strategic Content AllianceMuseums on the Web:Organisational Transformation and Sustainability

2. MissionIf the UK is to realise the full potential of the web and everycitizen to realise their own potential - in the workplace, in theirplaces of learning and in the home - the full range of digitalcontent needs to be made available to all, quickly, easily and ina form appropriate to the users December 2012 | Slide 2 3. Our 04 December 2012 | Slide 3 4. Our workInform MindsetsInfluence Policy AgendasDevelop Digital StrategyEnhance Skills With ToolsFoster 04 December 2012 | Slide 4 5. Museums and Digital Sustainability 04 December 2012 | Slide 5 6. Our definition of sustainability isthe ability to generate or gain access to the resourcesfinancial or otherwiseneeded to protect and increase thevalue of the content or service for those who use it. Credit: December 2012 | Slide 6 7. 04 December 2012 | Slide 7 8. Is sustainability a buzz word of the moment Its not just about the money Its not just about getting by Its all about identifying the value To a specific stakeholder or 04 December 2012 | Slide 8 9. Some basic but criticalsteps sustainable collections and services take Empower leadership to define the mission and take actionCreate a strong value proposition audience, marketing and outreach Creatively manage costs Cultivate diverse sources of revenue Establish realistic goals and a system of December 2012 | Slide 9 10. Nat Torkington Libraries: Where it All Went Wrong (2011)If I ask you to talk about your collections, I know that you willglow as you describe the amazing treasures you have. Whenyou go for money for digitization projects, you talk up theincredible cultural value.But then if I look at the results of those digitization projects, Ifind the shittiest websites on the planet. Its like a gallery spentall its money buying art and then just stuck the paintings insupermarket bags and leaned them against the wall.Source: 04 December 2012 | Slide 10 11. Most visited Museum websites FY 04 December 2012 | Slide 11 12. Most visited Museums FY 04 December 2012 | Slide 12 13. Online income generation? December 2012 | Slide 13 14. Compared to Total membership revenue was $623,826, up 58% on 2010-11 Donations generated $148,151, up 8.3% on budget ($136,800) 04 December 2012 | Slide 14 15. The study sought to understand the following: What the assumptions, expectations, and obligations are thatgovern support of digital resources from the point of view ofproject leaders as well as host administrators andmanagement; In what ways and to what extent institutions aresupporting and enhancing the on-going value of the digitalprojects they and their staff/faculty create; And whether or not the current system is December 2012 | Slide 15 16. Methodology: Deep Dives at the Imperial War MuseumsNational Library ofUCL (7 interviews)Wales (11 interviews)(28 interviews) December 2012 | Slide 16 17. Two very different types of December 2012 | Slide 17 18. Observations of the Higher Education sector Decentralised activity undertaken by the library, IT, campusmuseums, digital humanities centres, and academics inpretty much every department No means to factor in long-term sustainability planning,despite otherwise very rigorous grant-review processes Discovery is difficult. Very rare to have a campus-wideaggregation or directory of content Strong emphasis on creation; little on outreach and impact What else could be done to draw together resources tosupport this activity and maximize its impact? December 2012 | Slide 18 19. Observations of Museums, Libraries Mission aims already support fundamentals of collectiondevelopment, preservation and access Moving towards central coordination of digital contentcreation and management Core technical infrastructure supporting preservation andaccess Emphasis on thinking about users in person. More to do toassess needs of online users Is creating the online catalogue enough? What else could be done to encourage further use and re-use of digital content, post-creation? 04 December 2012 | Slide 19 20. Clarity concerning project aims/ December 2012 | Slide 20 21. Maintenance vs. Growth Projects Some are closed-ended Fenlandia Montefiore Testimonials For these, sustainability may mean simply finding a safe and reliable depositplace. Others want or need to continue to develop CEELBAS Transcribe Bentham For these projects, no finishing point exists; in order to retain their value, theyrequire ongoing development or curationAnd this distinction of intention determines the sort of support the project will require going forwardSource: UCL December 2012 | Slide 21 22. Some Recommendations Many universities are starting to move towards creating either central sources forinformation, hosting, and discovery solutions for digital research content They are asking themselves: Where is the content being created on my campus today, and how muchdont I even know about?What impact is it having today, and how could it be made more useful to theacademy and beyond?What structures can support basic needs at scale? What expertise do wehave on campus to support further growth for those project leaders whose workshows real promise? 04 December 2012 | Slide 22 23. Some recommendations Many museums and libraries are beginning to further centralise core functionsaround creating and supporting digital content They are asking themselves:Which activities are best done centrally?What problems does this solve for us?What might we still need to do, beyond the catalogue?Specifically, how well do we understand how our online users benefit fromour online content? 04 December 2012 | Slide 23 24. Organisational trends A degree of unified and centralised workflow to streamlineproduction A move away from departmental to digital cross team work A recognition that digital will reach new global audiences A shift onto the social web and user engagement is critical Adoption of dashboard near and real time data analytics tosupport development, impact and gap analysis Appointment of digital curators and digital education officers A move towards API development Adopting new models ofcollaboration for WW1 centenary Realisation that mobile is where it is December 2012 | Slide 24 25. Organisational trends How organisational change means that some functions are best done in amanner that scales, such as the platform and digital workflow Cloud based services. Open and linked data/metadata. OERs. MOOCs. Freemium online income (open content + value added services). Website make-overs based on user centric design. Working with technology companies and start-ups (near fieldcommunication etc.) How the importance of defining sustainability more broadly relates toimpact and usage and not just preservation. Crowdsourcing, social value and skills. Social web, outreach and marketing its global. Data driven analytics and data December 2012 | Slide 25 26. Available nowAudience building and engaging online communities Income new revenue streams, new business models IPR copyright, licencing and rights management Web optimisation everything you wanted to know. Freely available from: December 2012 | Slide 26 27. Framework for Post-Grant Sustainability 1.Planning Define desired post-grant impact2. goals for your project Work through these December 2012 | Slide 27 28. Coming soon. A Final report Toolkit: Campus Survey Tool Health Check Tool Briefing Paper:Guidance for PIs Video Interviews:Diane Lees, Andrew Green and Prof David PriceAvailable from January 2013.and Ithaka S&R will be taking a closer look atthe museum sector and the lessons learnt in Canada available later in 04 December 2012 | Slide 28 29. Thank you for listening and questions.... further information please visit the Strategic Content Alliance at December 2012 | Slide 29