Optimal Wellness Kit - Western Regional - Home · Isotonix® Multivitamin / Mineral Isotonix® Activated B-Complex Heart Health Omega III The “ma Essentials For Health” Campaign

Isotonix® Multivitamin / Mineral

Isotonix® Activated B-Complex

Heart Health Omega III

The “ma Essentials For Health” Campaign

starts with the…

Optimal Wellness Kit

This is not only a value,

It is a bargain !

bargain

[bahr-guhn]

bar·gain

noun 1. an advantageous purchase,

especially one acquired at less than the

usual cost; good buy; an economic

transaction in which cost is significantly

less than the value of the good or service.

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FDA Disclaimer

These statements have not been evaluated by the Food and Drug

Administration. These products are not intended to diagnose, treat,

cure or prevent any disease.





starts with the…


The Golden Circle

WHY

HOW

WHAT

People Don’t Buy WHAT You Do,

They Buy WHY You Do It

The State of American Health For every 100 people who reach the age of 65...

1% Customized, Highly Relevant Nutrition

5% Moderate Quality Tablets

4% Quality Synergistic Supplements

28% Dead

62% Junk Science

A Failing Healthcare System

The U.S. "health-care system" is primarily "a

sick-care system."

In 2009, $2.1 trillion dollars was spent in US on

medical care, a total of 16.5% of the gross national

product.

95 cents of every dollar was spent to treat disease

after it had already occurred.

Heart disease, diabetes, prostate/breast cancer, and

obesity account for up to 75% of these health care

costs, and yet these are largely preventable and

even reversible by changing diet and lifestyle.

"Take Back Your Health Act" (SB. 1640)

Living healthier,

(& wealthier) and

longer

Recognizing The Impact

Please stand up, if one of the following

health challenges affects a family

member or close friend

- Heart Disease

- Cancer

- Arthritis

- Obesity

- Diabetes

Preventative Maintenance Model

All tissues need all nutrients

Shortages impair the function of all body

systems

Premature organ system failure (wearing

out) as a consequence of nutritional

deficiency will vary from person to person

depending on their genetic composition

The organism will work perfectly without

maintenance…..for a while…

Supplementation is a

Necessity Disguised as a

Luxury

Provide Solutions to Health

Challenges

• People are overfed and undernourished and are

looking for wellness advice – most sources of

information are poor or compromised.

• People are generally confused regarding which

products to take – Google finds but does not

advise.

• The economy of health care has changed –

sickness is not really an option.

People Want Options

People are seeking wellness approaches

and are already spending money “out of

pocket”.

Nutritional Supplementation reduces your

chance of becoming a part of the sickness

economy

Foundations of Optimal Health

What is Optimal Health?

- To live life with robust vitality, peak level of

functioning

- To enjoy physical, mental, emotional and

spiritual health daily

- To have both quality of years and quantity of

years

Science-Based vs. “Junk Science”

Common sense discussion

Nutritional supplement industry is approaching a trillion dollars annually

High percentage of people are already “sold” on the notion of taking supplements


A large percentage of

Americans are

purchasing

supplements each

and every day

Common choices are

- Multivitamins

- Omega or Fish Oils

- Vit B supplements

Consumers are confused.

They want help with

decisions on measures to

optimize their health

They want real solutions


?

marketamerica

One-to-One Marketing

• New paradigm

• People hate to be sold, but love to buy

• Building share of customer: providing a greater variety of products to a

small portfolio of customers

• Match people to products and products to people

• High-tech & high-touch

• Giving customers exactly what they want

Creating the Economy of the Future

ma® will be to One-to-One Marketing what McDonalds is to franchising and

what Microsoft is to computerization.

®

MVI

- Over 50% of all Vitamin Sales

- 8% growth in 2008, 7% growth in 2009

Omega III

- $13 billion industry

- US supplements account for $1.3 billion

- 27% annual growth rate

US Vitamin B Market

- $166.6 million in 2005

- $300.9 million by 2012

The Market





starts with the…


Multivitamin

Isotonic Delivery

Omega III

Superior Quality

3gm daily of EPA and DHA with only

2 softgels twice daily

B-Complex

Most effective way to get All 8

essential B vitamins into the

bloodstream short of an IV/ injection

WHY make the switch?

Do you currently take a

multivitamin or mineral

supplement?

ASK the QUESTION

Who will answer yes?

Over 50% of adults

Over 60% of women over the age of 60

55% of colon cancer survivors

64% of soldiers entering US Special

Forces training

In general, “Yes” increases with age,

household income, and years of education

“Yes, I do take an all-in-one Multivitamin

that I get at the Grocery Store.”

That’s great! I congratulate you on taking a proactive interest in your health…. Only half the population takes a multivitamin.

The WHY

- Poor cellular and cardiovascular health is becoming a worldwide epidemic.

- An unhealthy diet of processed, high-calorie, high-fat foods coupled with pollution, smoking, and sedentary lifestyles contribute to poor cell and metabolic health.

Popular brands have attractive labels full of nutritional ingredients, but they contain

- artificial chemical dyes

- artificial flavoring agents

- preservatives

- disintegrating agents

- "bulk fillers" such as talc or starch, hydrogenated oil, chemical coatings

Pills are engineered for the retail merchant

Liquid Vitamins

- Usually not isotonic

- Maintaining stability requires

preservatives

“So, should I go get one of those

liquid vitamins?”

Isotonic nutrients are delivered to the small intestines (absorption site) with no dilution

Isotonic Vitamins and Supplements

Isotonix® Multivitamins & Multi-Minerals

The HOW

- Provides 22 Vitamins and Minerals essential

for optimal health

- Contains a complete blend of complementary vitamins and minerals providing a sound micronutrient foundation

- Supplements dietary deficiencies and helps maintain normal metabolic function.

Isotonix ® Multivitamins & Multi-

Minerals The WHAT

- The isotonic state allows nutrients to pass

directly into the small intestine and be rapidly absorbed into the bloodstream.

- With Isotonix products, little nutritive value is lost, making the absorption of nutrients highly efficient while delivering maximum results.

Would you rather get a real health

benefit from the multivitamin that

you buy and take?





starts with the…


Great! There is a limited-time special offer during

which you can get a $104 value for only $69.95.

Not only do you get a one month supply of an

Isotonic Multivitamin/Multimineral, but you also get a

30 day Isotonic Activated B supplement, and a 30

day supply of the highest quality Omega III all for

only $69.95. Would you prefer to pay with cash,

check, or credit card? … If I register you on the

website today and you pay with credit card, you will

earn an additional $1.40 cashback, making it an

even better deal. Which works best for you?



supplement?

“I take a fish oil tablet I get at

the XYZ warehouse store”

Cell Membrane (simplified model)

FDA Qualified Health Claim

In 2000, the FDA announced a qualified

health claim on omega-3 dietary

supplements and the reduced risk of

Coronary Heart Disease (CHD)

"Supportive but not conclusive research shows that consumption of EPA and DHA

omega-3 fatty acids may reduce the risk of coronary heart disease."

Well, I’m glad you are taking action to try

to maintain good health.

Our Current Diets are 20-40:1 Omega 6 to 3

Traditional Diets 2-4:1

Hunter-Gatherer Diets: 1-2:1

Do you know if your supplement has Omega 3, or is it giving you more of the Omega 6 that we get in excess already?

Omega-3 Sources

Heart Health™ Essential Omega III

The WHY

- Essential fatty acids are needed in our diet:

omega-6’s (from vegetable oils)

omega-3’s (from fish oils and other sources)

- Dietary intake of omega-6:omega-3 essential fatty acids should be 4:1 or less

The average American diet is estimated to provide omega-6:omega-3 at over 20:1

Heart Health Essential Omega III

The HOW

- Omega III fatty acids

EPA- eicosapenatenoic acid

DHA- docosahexaenoic acid

- Studies show that at least 3 grams of EPA and DHA are required to confer benefit

Benefits of Omega IIIs

- Promotes healthy triglyceride levels

- Promotes healthy blood pressure

- Normalizes inflammation within the arteries – healthier C-Reactive protein levels

- Maintains normal blood flow by decreasing blood viscosity

Heart Health Essential Omega III

The WHAT - Offer a superior product to meet a number of common

health concerns.

The best fish are used to produce a clean and safe

product that is rich in EPA and DHA.

Other fish oil products on the market use larger fish as

a source of their oil that are more likely to accumulate

toxins – our product uses only sardines and anchovies

- Contains 3000mg of fish oil

Other commercial products contain a third of the total

fish oil contained in Heart Health Essential Omega III.

When combined with Multi Vitamin supplementation the

benefits are synergistic


benefit from the Omega III you are

buying and taking, so that you make

sure you are getting effective amounts

of EPA and DHA?





starts with the…




Not only do you get a one month supply of the

highest quality Omega III, but you also get a 30 day

supply of an Isotonic Multivitamin as well as a 30

day Isotonic Activated B supplement, and all for








supplement?

“I take a B12 vitamin tablet

because I heard it helps with

energy”

Well, I’m glad you are taking action to try

to maintain good health.

Did you know that there are actually 8 B-vitamins, and that they work together to help us process carbohydrates, fats, and proteins?

Do you know whether your supplement has all 8 of the B Vitamins in an optimal ratio, or are you just getting a few?


The WHY

- Stress and fatigue.

- Water soluble.

- Removed by food processing or with overcooking.

- Greater demand with a busy lifestyle.

- Absorption decreases with age.

- Lower levels reduced cognitive performance


The HOW

- Isotonic formulation

- Provides all 8 B Vitamins in a balanced formulation

- Contains activated forms of Vitamin B6, B12, and Folic Acid, so they are ready to be used by the body.

- Terrific as a sample - 2 capfuls 15 minutes.

Isotonix ® Activated B-Complex

The WHAT

- All 8 B-Vitamins, combined with the superior

delivery of Isotonix®, create a powerhouse B vitamin product superior to the rest on the market. Isotonix Activated B-Complex delivers all of the B vitamins along with select minerals and electrolytes to help boost energy, decrease stress, improve mood, and much more. The activated forms of select vitamins ensure maximal utilization by the body for optimal results.

Ingredients Tab, Product Page, MA


benefit from the B Vitamin that you

buy and take?





starts with the…




Not only do you get a one month supply of the

Isotonic Activated B supplement, but you also get a

30 day Isotonic MultiVitamin/MultiMineral, and a 30

day supply of the highest quality Omega III all for






Is this a Good Value ?

The cost of Optimal Health

Recommended Products: Optimal Wellness Regimen: Cost 30 day Cost Per Day Activated B $ 22.50 75 cents Multivitamin $ 21.95 73 cents Omega III (4/day) $ 59.95 199 cents Total Cost Per Day = $3.47 (without Cashback)

Pretty good for Optimal Wellness…. But at $69.95 - $1.40 Cashback:

Only $2.29 per day

Is your health worth $2.29 / day?

Starbucks Venti Coffee $2.30

Gallon regular gas $3.79

McDonalds Big Mac $3.59

Loaf of bread $2.50

Quart of milk $2.49

TCBY regular size $3.75

What does $2.29 buy today?

Identify Your Target Market Introducing Optimal Wellness to Customers

Identifying potential customers

- People with a family or personal history of chronic disease

- People with muscle and energy complaints

- People with a specific family history or personal history of hormonal and cardiovascular complaints - they want to reduce their risk

- Athletes and people involved in fitness activities

ANYONE Taking already taking ANY Vitamins or Supplements

Follow Up on days 1, 3, 7, 14, and 21

All of this was for nothing if you do not Follow Up.

Each follow-up will increase your reorder rate by 12%

Remind on day 1, clarify on day 3, edify on day 7

Ask for reorder and referrals on day 14 if online and day 21 if personally delivering

Expose to other products and introduce to cashback - “Would you like to get your vitamins for free?”





starts with the…


FDA Disclaimer

These statements have not been evaluated by the Food and Drug Administration. These

products are not intended to diagnose, treat, cure or prevent any disease.

Documents

Optimal Wellness Kit - Western Regional - Home · Isotonix® Multivitamin / Mineral Isotonix® Activated B-Complex Heart Health Omega III The “ma Essentials For Health” Campaign