100 SIGNS OF THE TIMES / APRIL 2010

Electronic Message Centers

FIRST PLACEFabricatorElement Labs Inc.Santa Clara, CA(408) 988-9400www.elementlabs.comDesignerMelco Crown EntertainmentHong Kong(852) 2598-3600www.melco-crown.comClientCity of DreamsElement Labs fabricated this titanic message center, which spans 147 ft. tall with a 2,691-sq.-ft. message board, for the City of Dreams, Macau’s recently completed, $2.1 billion resort and casino. Lawrence Ho and James Packer, Melco Crown co-chairmen, required visibility for the entertainment mecca, which is in the Cotai district, away from the peninsula’s downtown area. Suffice it to say, Element Labs delivered. According to Element Labs’ John Ellenich, the company completed the project, which also includes a second display within the resort, in less than four months.

SECOND PLACEFabricatorInternational Sign & DesignLargo, FL(727) 541-5573www.intlsign.comDesignerLorenc+Yoo DesignRoswell, GA(770) 645-2828www.lorencyoodesign.comClientWindcreek Casino and ResortThe Windcreek Casino, a $130 million facility in Atmore, AL, with more than 200 guest rooms and 1,600 elec-tronic-gaming machines, serves as a prime example of the attractiveness of the Southeast’s increasingly competitive casino market. The monumental message center, which towers into the Alabama sky at 62 ft. 6 in. tall, features a 16mm hybrid LED display from Optec Displays. The 23-ft.-tall x 18-ft.-wide display pro-vides a pixel resolution of 424mm tall x 344mm wide.