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ONLINE VIDEOONLINE VIDEOJustin CreallyJustin Creally
High Road CommunicationsHigh Road CommunicationsApril 28, 2009April 28, 2009
3,100,000,0003,100,000,000online videos watched by online videos watched by
Canadians in a monthCanadians in a month
- “Making Of” video- Audience Reaction video- Dance videos from other cities
- Learn the T-Mobile Dance video- Create your own Dance game
- Fully branded YouTube Channel- Site on T-Mobile.co.uk
- T-Mobile advert about an “impromptu” mass dance during rush hour at train station posted to YouTube- 3.75 million views after video goes viral
KILLER CONTENTKILLER CONTENT• Plan ahead... but leave room for serendipity
• Keep it short... maybe 1 min is all you need
• Choose an angle... funny, sexy, informative
• Be realistic... there is freedom within self-imposed limitations
• Be flexible... make the most of the unforeseen & collaborate with others
Source: “Creating Short Films for the Web,” Hillman Curtis