1Business Overview

2

Cause Building Blocks

3

Contents

ONEHOPE Brand Overview pgs 4-5

Market Opportunity & Consumer pgs 6-8

Management Team pgs 10-11

ONEHOPE Wine –Cornerstone Product pgs 12-18

Planned Milestones & Financing pgs 20-21

4

Brand Overview

What is ONEHOPE?ONEHOPE is a global “cause-brand” built on the trending popularity of cause marketing and social consciousness that allows people to make giving back a lifestyle choice rather than a hassle.

Mission of ONEHOPE:To build products, services, and technology that help raise awareness and funds for worthy causes

ONEHOPE Competitive Advantage:ONEHOPE has been built organically from the ground up and is 100% genuine which helps separate it from many current cause initiatives.

“We do not build marketing campaigns aroundcauses, but rather, we’ve built our brand

aroundcauses”

- ONEHOPE

5

Board of Directors:• Pamela Buffett• Michael Mondavi• More TBA

Structure

Marketing & PR

Retail Wine in CA - $17.9 Billion

Cause Sponsorship - $1.57 Billion (+9% in 09)

Online Fundraising - $100 Billion (+46% in 09)

D to C Wine Sales- $3 Billion (online sales+29% in 09)

***http://fundraisingblog.biddingforgood.com/?p=280 ***http://michaelstein.typepad.com/ ***http://www.streetinsider.com/Press+Releases/U.S.+Consumer+Direct+Wine+Sales+Steady+at+

$3+Billion+in+2009/5574540.html ***http://www.wineinstitute.org/resources/statistics/article122 6

Market Opportunity

7

Target ONEHOPE Consumer

Alpha-Female

Expendable income (Household income $80,000)

Young Professionals

Socially conscious people

People who wear brands as badges of who they are

ONEHOPE Purchasers

8

The Effect of Cause Marketing

Nearly 75% of the U.S. population, particularly women, prefer to do business with socially responsible companies and will recommend a brand if it supports a good cause.*

*Cited by Boston brand-strategy firm C Cited by Boston brand-strategy firm Cone onehttp://marketingtowomenonline.typepad**Fenton, CSR Newswire 11/17/2008

90% of consumers will consider switching to another company if it's aligned with a cause.*

82% of consumers say they are not as price sensitive if they know there is a cause behind their purchase.

“When you stand for something greater than just the bottom line… People Stand

with you”

9

Success with Causes

Successful Cause Marketing:

Successful Cause Products:

“Our goal is to be the most scalable brand in the Cause related space”

“ONEHOPE… Many Causes”

10

Founding Team

Brandon Hall Kristen Senseman Alyse Gome Jake Kloberdanz Tom Leahy Tiffany Goodman Sarah Gora Blake Petty

11

Executive Management- Wine

Kirk Gaither: Advisor and partner; DistributionPast Director of Distribution Ketel One. Built them from under 20,000 cases sold to over 2MM by the time they were bought by Diageo in 2008

Jim Riley: Advisor and partner; Marketing and PRPast VP of Marketing and PR for Ketel One. Executed one of the best grassroots PR and Marketing campaigns in recent history building the Ketel One brand.

Darrin Maddux: V.P. of sales Northwest, Acct Exec-CostcoPast Manager of Northwest Sales for Ketel One. Past Chain Manager for Young’s Market Distributor in California. Grew NW sales 38% from 2005 to 2008 Rob Mondavi Jr.: Wine Maker

Michael Mondavi: Wine Advisor and Board MemberNational account exec for Rockstar in Safeway

Paul Kowssari: “CTO” (CEO of Technology)High honors degree in C.S. from Berkeley. INCREDIBLE EXPERIENCE social media platforms, custom software solutions (resume upon request)

Christine Peake: Publicist, Head of P.R, Networker Owner of Peake PR. , Relationships with all major publications

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The Wine – By Rob Mondavi Jr.

13

Distribution PartnersYoung’s Market, California, Arizona

4th largest wine and spirits distributor in the United States. Portfolio built: Jack Daniels, Bacardi, Grey Goose, Sutter Home, Blackstone, Fetzer etc.

Columbia Distributing, OregonPortfolio built: R. Mondavi Napa, Sutter Home, Toasted Head, Rombauer, Wild Horse etc.

Young’s-Better Brands, HawaiiPortfolio built: Jack Daniels, Bacardi, Grey Goose, Sutter Home, Blackstone, Fetzer etc.

Admiralty, WashingtonPortfolio built: Cakebread, Sutter Home, Toasted Head, Rombauer, Wild Horse etc.

Johnson Brothers and Affiliates, North CarolinaPortfolio built: All Gallo Brands

In negotiations with:RNDC, Texas, Colorado and New Mexico

Second Largest wine and spirits distributor in the U.S.Young’s Market, Utah, Montana, Alaska, Wyoming, Idaho

14

Current Retail Partners

National

Southwest Region

California

California, Nevada, Arizona

Arizona

National (pending)

Hawaii

California (in & out program)

North Carolina

North Carolina

North Carolina

Select Restaurants: Hotels Include:

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Offline Marketing; No Cost(Print)People OK! Real Housewife’s of OCGlamour FOX Business Bill Handel ShowTV Guide LA Direct Multiple Local TV/Radio ShowsWine Enthusiast Business Week Entrepreneur944 Riviera US

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Offline Marketing; No Cost

PAST T.V. Radio PressNBCCBSABCFoxFox BusinessBill Handel Show93.3 and 95.7 Radio plugs for 2 weeks

Future T.V. Radio Press

Ellen Show

Oprah

The Today Show

Tyra Banks Show

The Big Idea

Daily Show

Colbert Report

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Offline Marketing

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Celebrities Supporting ONEHOPE

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Online Marketing

Facebook.com ONEHOPEwine.com Twitter.com

Fans: 11,300 Followers: 8,400

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Planned Milestones with the Brand

10 Year Goal

Largest “Cause Brand” globally

2 Year Goals

Expand into our Napa reserve grade with the Mondavis.Expand into other products in beverage industry (water,etc.)Expand into licensing the brand to other premier consumer products companies.Launch most Robust E-Commerce Solution in the Wine Industry

5 Year Goals

200,000 cases.

Valuation of $100MM for ONEHOPE Wine.

Millions of dollars donated.

Nationally recognized consumer product brand in stores.

Have the most widely used fundraising platform in the nation – MyONEHOPE.com

21

Target Raise

$5 MM dollars at a $20 MM Post-money evaluation

$1.25/share (4MM shares open)

Investment is in ONEHOPE as a Lifestyle brand

Looking for ONE Major investor

3-4 Strategic Investors 50% of profits towards wells in Third World

countriesWe give away half our profits, but if we grow two times as

fast and our team and the consumers are two times as inspired about our brand we think it’s a good cost-benefit”