ONE Ghirardelli | 2015 Chocolate Camp

2015 Chocolate Camp Annual Restaurant & Retail Division Conference

January 25 – 27, 2015 | San Francisco, California

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A Welcome from Yvo Smit Dear Campers,

We are very excited to have you here with us in beautiful San Francisco, the city where the

Ghirardelli Chocolate Company was born over 163 years ago. Having the opportunity to

conduct our annual Restaurant and Retail meeting here at Ghirardelli Square is truly ideal as

it brings us back to where it all started, to our roots and enables us to experience firsthand our

unique heritage I wish Domingo was able to join us to celebrate our 2014 results and to hear

our exciting objectives and plans for 2015. I think he would be proud and enthusiastic about

our accomplishments and future aspirations. Do you think he could have ever envisioned his

company reaching $500 million dollars this year?

As you will discover this week, our heritage and San Francisco will become an even more

important part of the uniform company message as it is communicated to all consumers,

no matter where they purchase our products. We are One Ghirardelli and our heritage and

San Francisco message must be consistent.

This booklet gives you just a glimpse of what makes San Francisco so special. However, nothing

is more memorable than experiencing San Francisco for yourself — just like our stores — which is

why I encourage you to be really present while you are here enjoying our city. As you review the

agenda, you will note that we have tried to make it as practical and useful as possible.

During day 1, new campers will go through a “reorientation” of sorts with the company to

complement the knowledge you’ve already amassed since your orientation day. We will share

real life experiences and give you information that is practical and directly applicable to the

challenges you’re encountering in your stores. Day 2 will be about our division. We will lay out

our goals for 2015 and present you with plans and tools to achieve them. Day 3 will give you a

good impression of our global company and how we can work together to achieve our goals.

The corporate team has put a lot of thought, time and preparation into this meeting. The next

couple of days will be full of information and also a lot of fun. Make sure you take full advantage

of it as it’s up to you to take advantage of all the benefits of being here together. During this

week, please make sure you participate, catch up with old friends and meet new ones who will

be attending Chocolate Camp for the first time. This meeting is one of the best opportunities for

you to share ideas, problems and solutions with likeminded professionals who can relate to you

and the challenges of running our business. Please do not hesitate to ask any questions and

make sure you take all information back with you to your stores to share with your teams.

I’m delighted you’re here and couldn’t think of a better way or better place to kick off what I’m

sure you’ll agree is going to be a great year for our company!

Kind Regards,

Yvo D. Smit

Vice President, Restaurant and Retail Division Ghirardelli Chocolate

FACT: In 2013, San Francisco celebrated the 75th Anniversary of the opening of the Golden Gate Bridge on May 27th, 1937.

FACT: The San Francisco cable car system is the world’s last manually operated cable car system. The cable cars are not to be confused with San Francisco’s heritage streetcars, which operate on Market Street and the Embarcadero.


Welcome BookletYour Welcome Booklet contains some valuable information.

In this booklet you will find the following:

• Welcome Letter from Yvo Smit,

Vice President of Restaurant & Retail• List of Presenters

• Detailed Agenda

• Information and Directions to the Various Activities

Tuscan Inn, 425 North Point Street, San Francisco

Accommodations:We have set up your accommodations on a shared P-card

basis. Your room and taxes are included. Any charges that are

made to the room for incidentals are your direct responsibility.

Incidentals include items such as, but not limited to:

• Room Service

• Mini Bar

• In-room Movies

• Retail Purchases

• Non-business Related Phone Calls

These items will not be on the Master Account, nor will

the company, without prior approval of either Yvo Smit or

Eric Hunn, reimburse them.

All meetings will be held in the Apartment House at

Ghirardeli Square. Breakfast, breaks and lunch will

also be held in the Apartment House.

ReceptionThere is a cocktail reception Sunday, January 25th from

6.30 – 8.30pm at the Hard Rock Cafe located at Pier 39.

Everyone that is in town on Sunday

evening is welcome to attend.

AgendaIncluded in this packet is your agenda for the next few days.

Please be on time for all events as we have a lot of

information we wish to give you and we will need to keep

to a strict timeline.

General Information

Dress CodeSunday Night – Business Casual (jeans okay)Monday – Business Casual (no jeans or gym shoes)Monday Night – Cocktail Attire

(Ties and jackets for men, semi-dressy for women)Tuesday – Business Casual (jeans okay)Tuesday Night – Business Casual (jeans okay)Wednesday – Business Casual (no jeans or gym shoes)NOTE: Weather is unpredictable. Please bring jackets

and appropriate shoes for rain.

Internet ConnectionUser name: winter

Password: winter

PLEASE NOTE: VPN access is limited

TransportationMost of you are local and therefore have the privilege of

making your own travel arrangements. However, carpooling is

encouraged. Those of you that will be traveling from the airport,

please try to coordinate with one another to share cabs upon

your arrival to avoid unnecessary fees. For those of you that will

be departing on Wednesday, a car service has been arranged

for pickups and will take you to the BART station which you

can take directly to the San Francisco (SFO) or Oakland

(OAK) airport. The car service will arrive in front of the hotel

at 3.30pm. If you have any questions or need to make any

modifications to your travel arrangements, please contact

Jinel Hutchings.

Additional InformationWe want your meeting to be filled with valuable information

and fond memories. If you have any questions, please contact

Jinel Hutchings (510) 220.3071 or Eric Hunn (510) 693.4018.

FACT: “Painted ladies” is a term in American architecture used for Victorian and Edwardian houses and buildings painted in three or more colors that embellish or enhance their architectural details. The term was first used for San Francisco Victorian houses

FACT: In order to preserve Ghirardelli Square for future generations, the Pioneer Woolen Mills and D. Ghirardelli Company was listed on the National Register of Historic Places in 1982.


Chocolate Camp 2015 Presenters (listed in alphabetical order)

Christine Bullen Vice President of D2C Lindt USA

Kersi Bhada Finance Manager, Restaurant & Retail

Scottie Day Corporate Training Manager

Angela Ellsworth Vice President of Retail Operations, Russell Stover

Kelsey Hall Experiential Assistant Marketing Manager

Kym Hough Director of Marketing, Restaurant & Retail

Eric Hunn HR Business Partner

Jenny Hurley Assistant Marketing Manager, Flagship

Jinny Lam Director of Marketing, Branded

Alissa Looney Product Development Manager

Ritu Malhotra Recruiting Manager

Chris Pemberton Senior Manager of E-commerce

Doris Roesner Global Marketing Manager Retail of Lindt & Sprüngli (International) AG

Yvo Smit Vice President of Restaurant & Retail

Derrick Tanner Global Retail, Lindt & Sprüngli (International) AG

Marty Thompson CEO & President

Darrell Thornhill Corporate Safety & Security Manager

Carla Tibbets Assistant Marketing Manager, Outlets

Jason Zdanowicz Director of Operations

Sunday, January 25

6.30pm – 8.30pm Welcome Reception at the Hard Rock Cafe

Monday, January 26 (First Time Attendees)

8.00 – 8.30am Continental Breakfast | Apartment House at Ghirardelli Square

8.30 – 8.45am Welcome from Yvo Smit

8.45 – 12.30am New GM Re-orientation

12.30 – 1.15pm Lunch Break

1.15 – 3.00pm New GM Re-orientation (continued)

3.00 – 4.30pm Workshops

• Guest Services (Marketing)

• Coaching and Performance Management (Operations / HR)

4.30 – 4.45pm Address from the CEO (Marty Thompson)

4.45 – 5.15pm Q&A with Management Team

7.00pm Awards Dinner at Forbes Island (Everyone to meet at loading dock between Pier 39 & Pier 41 at 7pm sharp for boat ride to island)

Tuesday, January 27 (All Attendees)


8.30 – 10.30am 2014 Results & 2015 plans (Yvo Smit)

10.30 – 10.45am Morning Break

10.45 – 11.15am Attracting, Selecting, and Retaining Retail Talent (Eric Hunn & Ritu Malhotra)

11.15 – 12.15pm The Ghirardelli Retail Experience (Kym Hough)

12.15 – 12.20pm Ghirardelli Chocolate Festival and Check Presentation (Kelsey Hall)


1.00 – 1.30pm Branded 2015 Update (Jinny Lam)

1.30 – 2.00pm New Product Development (Alissa Looney)

2.00 – 3.00pm Ghirardelli Chocolatier Station and Review at Marketplace (Kym Hough & Kelsey Hall)

3.15 – 5.15pm TREASURE HUNT (Ghirardelli Square)

5.30pm Informal Dinner at The Pub (Ghirardelli Square)

Agenda

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Wednesday, January 28 (All Attendees)


8.30 – 9.30am 3rd Party Food Safety Audits - New SF Audit (Jason Zdanowicz)

9.30 – 10.00am Operations Overview (Jason Zdanowicz)

10.00 – 10.30am E-commerce (Chris Pemberton)

10.30 – 10.45am Morning Break

10.45 – 11.05pm Lindt Global (Derek Tanner & Doris Roesner)

11.05 – 11.25am Lindt USA (Christine Bullen)

11.25 – 11.45am Russell Stover (Angela Ellsworth)

11.45 – 12.00pm One Ghirardelli (Marketing)


12.45 – 2.15pm Workshops

• Upsell Techniques (Marketing)

• Labor Controlling Cost (Operations / HR)

2.15 – 2.45pm Training & Schoox (Scottie Day)

2.45 – 3.00pm Closing (Yvo Smit)

FACT: The art deco tower, built of unpainted reinforced concrete, was designed by architects Arthur J. Brown Jr. and Henry Howard with fresco murals. There were 27 different on-site artists and their numerous assistants, plus two additional paintings that were installed after creation off-site. Legend has it that the tower was designed to resemble a fire hose nozzle due to Lillie Hitchcock Coit’s affinity with the San Francisco firefighters of the day. However, the resemblance is coincidental.

FACT: San Francisco’s Fisherman’s Wharf gets its name and neighborhood characteristics from the city’s early days of the mid to later 1800s when Italian immigrant fishermen came to the city by the bay to take advantage of the influx of population due to the gold rush.

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N

N NFORBES ISLAND RESTAURANT TUSCAN INN

Map of Ghirardelli Square

NORTH POINT ST. NORTH POINT ST. NORTH POINT ST.

BEACH ST. BEACH ST. BEACH ST.

POST ST.POST ST.

MASON ST

POWELL ST.

POWELL

MASON

TAYLOR

LARKIN ST.LARKIN ST.

BEACH ST.

STOCKTON ST.

STOCKTON

N. POINT ST.

JEFFERSON ST.

JEFFERSON

BEACH

N. POINT

BAY

LOMBARD

SAN FRANCISCO MARITIME MUSEUM

AQUATIC COVE

AQUATIC PARK

BLACK POINT CAFE

THE PUB BBQ

THE APARTMENT

GHIRARDELLI FOUNTAIN

GHIRARDELLI MAUFACTORY

FAIRMONT HERITAGE PLACE

GHIRARDELLI MARKETPLACE

SAN FRANCISCO BAY

PIER 39

PIER 39

EMBARCADERO

EMBARCADERO

The Outlets at the Border.San Diego, California

Faneuil Hall Boston, Massachusetts

The LINQ, Las Vegas Blvd Las Vegas, Nevada

The Outlet Shoppes of the Bluegrass Louisville, Kentucky

Documents

ONE Ghirardelli | 2015 Chocolate Camp