Focused Playbook Helping GODIVA Win Valentine’s Day with a ...€¦ · Godiva and Ghirardelli run sweepstakes and win the hearts of chocolate lovers on social media. GODIVA Belgiwn

Helping GODIVA Win Valentine’s Day with a Male-Focused Playbook

Our Situation

Our Solution

Objectives

Research & Insights

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Strategy ●

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Execution and Tactics

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https://www.youtube.com/watch?v=eDdzGcDtY_M

https://www.youtube.com/watch?v=eDdzGcDtY_M

https://www.youtube.com/watch?v=JkT12EViojU

https://www.youtube.com/watch?v=JkT12EViojU

Execution and Tactics

Effectiveness & Results

https://www.falconsocial.com/blog/platform/valentines-day-social-media/



http://www.dmnews.com/social-media/talkin-chocolate-godiva-is-valentines-leading-socialite/article/398509/



http://www.adweek.com/socialtimes/hersheys-godiva-among-most-popular-candy-brands-around-valentines-day/615247





Documents

Focused Playbook Helping GODIVA Win Valentine’s Day with a ...€¦ · Godiva and Ghirardelli run sweepstakes and win the hearts of chocolate lovers on social media. GODIVA Belgiwn