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3/5/2019
CITIZEN OPINION SURVEY
C ONDUCTED FOR THE
C ITY OF L A PALMA
P RESENTED BY
T IMOTHY M CL ARNEY P H .D.
22
oMeasure community needs with respect to city services and facilities
oMeasure City’s performance in meeting residents’ needs
oAssess opinions on variety of topics such as economic development, funding priorities, and policy issues
oDetermine effectiveness of city-resident communication
PURPOSE OF STUDY
33
PHASE 1: Statistically Reliable Surveyo Conducted November 28 th to December 16 th, 2018
o Mixed Methodology
oRecruited via mail, email, and phone
oOnline and telephone data collection
oEnglish, Spanish & Korean
o Random sample of 336 residents
o Average interview length: 18 minutes
o Overall margin of error of ± 5.28%
PHASE 2: Supplemental Data Collectiono Postcards to all La Palma Households (not random selection)
o 492 additional completed surveys
METHODOLOGY OF STUDY
44
RATING LA PALMA
5.9
13.0
42.0
40.7
61.1
26.6
20.7
36.2
50.2
33.8
35.5
20.7
11.9
29.5
5
7.3
4
12.2
23.5
1
4
6.8
3
2
1
3
0 10 20 30 40 50 60 70 80 90 100
La Palma as a place to shop
and dine
La Palma as a place to work
La Palma as a place to retire
The overall quality of life in
La Palma
La Palma as a place to raise
a family
% Respondents
Excellent Good Fair Poor Very poor Not sure
55
LIKE MOST ABOUT LA PALMA
0.6
0.8
1.0
1.3
1.4
1.9
3.1
3.8
4.6
9.5
9.5
14.0
15.3
16.0
24.3
12.8
5.3
0 5 10 15 20 25 30
Maintaining city budget, fiscal responsibility
Need to address homeless issues
Should reduce taxes
Restaurants, shopping opportunities, small business
Everything, keep it as it is
Public library
Infrastructure, streets, sidewalks
Open space areas, nature preserves
Community activities, events
Good schools
Parks, recreation areas, Central Park
Clean, well-maintained city, landscape, trees
Have own police, fire department
Small town atmosphere
Quiet, friendly, family oriented
Not sure / Cannot think of anything specific
Public safety, low crime rate
% Respondents
66
CHANGES TO IMPROVE LA PALMA
0.6
0.6
0.8
0.9
1.0
1.1
1.2
1.3
1.4
1.6
1.6
2.0
2.1
2.5
2.6
2.7
3.1
3.1
3.2
3.3
3.5
4.5
5.4
8.1
15.7
18.9
1.8
1.5
5.4
0 5 10 15 20
Address homeless issues
Add safer bike lanes, sidewalks
Add dog park
Improve, maintain infrastructure, roads, streets
Improve, add public transportation
Improve fiscal responsibility, better budgeting
Improve transparency, communication
Improve, add more libraries
Limit growth, manage development
Improve environmental efforts
Provide more street, park lighting
Address parking issues
Enforce traffic laws
Address water issues
Address diversity issues
Reduce taxes, fees
Provide more community events, programs
Provide entertainment options for all ages
Provide more affordable housing
Reduce traffic congestion
Enforce city ordinances, codes
Clean, maintain, beautify public areas
Maintain, add more park, recreation facilities
Improve public safety, reduce crime, more police presence
Improve economy, jobs, local businesses
Improve education, schools, adjust district boundaries
Provide better variety of restaurants, stores
No changes needed
Not sure / Cannot think of anything
% Respondents
77
OVERALL SATISFACTION WITH CITY SERVICES
Somewhat
satisfied
42.0
Very satisfied
43.6
Somewhat
dissatisfied
7.3
Very
dissatisfied
1.7
Not sure
5.4
88
SATISFACTION WITH SPECIFIC SERVICES
18.9
23.6
30.1
21.1
27.9
25.4
41.4
23.8
30.8
33.9
40.7
35.1
44.7
35.9
45.3
62.5
61.8
50.6
48.5
42.8
56.8
51.1
56.6
40.7
59.4
53.7
51.9
45.1
54.0
44.8
54.8
45.7
31.3
34.0
19.0
20.0
18.3
15.4
15.4
13.1
11.4
12.0
6.3
5.3
4
3
33
3
13.0
12.0
10.3
9.0
6.8
4.8
6.5
11.5
7.9
8.9
6.8
5.6
4.8
2
2
4
2
1
4
0 10 20 30 40 50 60 70 80 90 100
Attract businesses and good-paying jobs to the City
Promote economic development for a healthy business community
Address homelessness
Manage growth and development
Manage the City’s finances
Provide cultural and performing arts
Provide quality drinking water
Provide senior services
Provide recreation programs for all ages
Provide special community events
Manage traffic congestion in the City
Maintain public buildings and facilities
Maintain parks and recreation areas
Provide school safety programs
Maintain city streets and roads
Provide police services
Provide fire protection and emergency medical services
% Respondents Who Provided Opinion
Very satisfied Somewhat satisfied Somewhat dissatisfied Very dissatisfied
99
CUSTOMER SERVICE PROVIDED BY STAFF
61.9
70.366.0
34.824.2
27.8
6.32.84.4
0
10
20
30
40
50
60
70
80
90
100
Accessible Professional Helpful
Q9 Perception of city staff . . .
% R
espondents W
ith Staff
Interactio
n in
Past 1
2 M
onths
Not sure /
Prefer not
to answer
Not at all
Somewhat
Very
1010
CURRENT AMOUNT OF BUSINESS TYPES
28.6
35.0
41.6
49.1
50.5
52.2
57.5
60.8
64.6
67.7
57.9
53.3
48.0
48.2
43.3
40.4
36.0
32.5
7.1
5.1
4
1
3
2
4.5
3
3
0 10 20 30 40 50 60 70 80 90 100
Hotels
Automobile showrooms
Big box retail stores
Venues for performing arts,
concerts, and events
Entertainment options for
children
Smaller, boutique retail stores
Entertainment options for
adults
Restaurants
Movie theaters
% Respondents
Too little About right / Not sure Too much
1111
13.4
14.4
17.4
13.9
21.1
27.4
38.7
21.6
29.5
33.8
42.2
42.1
37.9
39.1
0 10 20 30 40 50 60 70 80 90 100
Create an off-leash dog park
Replace aging street banners
Providing outdoor exercise equipment at Central Park
Offer more community events and festivals
Expand the services and programs offered to seniors
Improve street medians by installing drought-tolerant
landscaping
Work with property owners to revitalize older, outdated
commercial centers
% Respondents
High priority Medium priority
FUNDING PRIORITIES
1212
SATISFACTION WITH CITY-RESIDENT COMMUNICATION
Somewhat
satisfied
40.3
Very satisfied
46.3
Somewhat
dissatisfied
7.3
Very
dissatisfied
2.7 Not sure
3.4
1313
7.7
18.5
15.5
41.5
44.4
45.4
56.1
40.8
58.4
32.3
28.9
48.6
32.9
36.8
39.6
29.8
46.8
30.6
0 10 20 30 40 50 60 70 80 90 100
Advertisements in local papers
Nextdoor
Town-hall style meetings
Social media sites such as Facebook, Twitter, and Instagram
Text messages
Materials mailed directly to your house
Smart phone application that would allow you to communicate
with the City, report issues, receive updates
City website
Email & electronic newsletters
% Respondents
Very effective Somewhat effective
EFFECTIVENESS OF COMMUNICATION METHODS
1414
CITY MOVING IN RIGHT DIRECTION
Prefer not to
answer
1.6
Not sure
33.6
Moving in right
direction
57.3
Not moving in
right direction
7.6
1515
Oppose
continued
funding
15.9
Support
continued
funding
57.0
Not sure
26.2
Prefer not to
answer
0.9
CONTINUE FUNDING SCHOOL RESOURCE OFFICERS
1616
Prefer not to
answer
0.7Not sure
11.7
Citywide
69.7
Within 5
Districts
17.9
PREFERRED METHOD OF ELECTING COUNCIL
1717
oHigh levels of satisfaction with La Palma and the City’s performanceoOverall quality of life
oOverall performance in providing municipal services
oSpecific service areas
oCity-resident communication
oCustomer service provided by staff
oOpportunity AreasoPromoting economic development
oAddressing homelessness
o Improving public safety
oManaging growth and development
KEY CONCLUSIONS