Official Sponsor Proposal

Springfield Indie Soul Festival on the Connecticut River BOOKS – MUSIC – ART – CULTURE

A presentation of the Massachusetts Black Chamber of Commerce and Sisterhood/Brotherhood on the Move 501(c)3

Executive Summary

Dates / Times: Friday, August 22, 2014

5:00 PM – 10:00 PM

Saturday, August 23, 2014

10:00 AM – 10:00 PM Sunday, August 24, 2014

Noon – 6:00 PM Location: Riverfront Park, East Columbus Avenue Springfield, MA

Rain Site: American International College 1000 State Street Springfield MA

Attractions: Celebrating the Culture and Colors of African America. The festival offers an eclectic

variety of food, music, literature, and art from a diverse collective of vibrant artists

including, books, paintings, photography, clothing design, jewelry and multi-media

compositions. Attendance: 10,000 projected over the three-day festival. Presented By: Brotherhood on The Move – a 501(c) 3 not-for-profit corporation and the Massachusetts

Black Chamber of Commerce for the purpose of supporting “Youth Cultural Education Organization’s Black College Tour Program” along with celebrating the vibrant culture of the African American community.

Cost: $10.00 per day Pre-sale for Adults / Free for Children 12 & Under

$15.00 for tickets on the day of the event / $25.00 for 3 Day Pass

Tickets may be purchased at the Massachusetts Black Chamber of Commerce – 1327 N Main Street, Springfield, MA Contact: Darryl Moss or Andrew Keaton at 413-200-8870 for more information.

The Immeasurable

Kafele Bandele Performing Live

Saturday

Aug 23, 2014

Onetime hip-hop representatives for the black boho

intelligentsia, Brand Nubian--made up of the core quartet

of Grand Puba, Sadat X, Lord Jamar, and DJ Alamo--

Brand Nubian

Overview

The 5th

annual Indie Soul Festival will be held on August 22

nd, 23

rd, and 24

th of 2014. The Massachusetts Black

Chamber of Commerce, in collaboration with Brotherhood on the Move, and various diverse cultural institutions and organizations will once again bring the vitality of music, art, food and culture back to Springfield, Massachusetts, the heart of the Pioneer Valley. This year’s festival will be held at the beautiful Riverfront Park in downtown Springfield. The Indie Soul Festival on the Connecticut River focuses on the great tradition of art, music and food; for three wonderful days the festival will host demonstrations and performances of proud history and contemporary traditions. More than 10,000 visitors are expected to

stroll through the vendor booths, hear entertainers on two engaging stages as well as sample a variety of foods. In addition this year we have added a Book Fair component to the schedule with workshops held at American International College. From every corner of the park ringing out over the jubilant Connecticut River you will hear soulful rhythms & blues music, affectionately known as Soul music, Festival organizer Darryl E. Moss stated that this festival focuses on the importance of African American culture particularly Soul music which is "music that arose out of the black experience in America through the transmutation of gospel and rhythm & blues into a form of funky, secular testifying." He states “music lovers will also hear catchy rhythms, stressed by handclaps and dance, along with an outside art gallery highlighting African American art which provided the soul of soul music.” The Springfield Indie Soul Music, Books, and Art Festival is representative of the dynamic and culturally creative African American community. Taking place in a community built upon rich natural resources, thriving urban center and engaging artistic landscapes. An African American community rich in heritage of freedom, optimism, opportunity and achievement, a community with a history of strong contributors to Springfield’s modern culture.

The Festival presents an opportunity for thousands of people to learn about African

American art and literature, their heritage and culture firsthand from people who have dedicated their lives to celebrating, promoting and preserving it.

The Festival is a family friendly event that draws evenly across all age groups and is as diverse as the American republic.

Extensive positive exposure is expected through local, regional and national media

coverage. Our committee is working diligently to ensure that the programs ensure an enriching news element on television, radio and print will reach countless

viewer/listeners including but not limited to policy-makers, corporations, tourism boards, educators, cultural figures as well as the general public.

The Festival boosts tourism, promotes the public image of those represented and stimulates the interest in our local culture, while enhancing our ability to provide scholarships to deserving area students on a merit basis.

Sponsorship Highlights

Marketing Highlights The Connecticut River comes alive with incredible art, music and culture of the Americas and resonates with African American and Urban sounds; Indie Soul Music Books and Art on the Connecticut River is destined to become one of the region’s cultural events, showcasing all that Springfield has to offer visitors from around the Pioneer Valley, New England, and Eastern Coastal State. During this event and for a full month prior we give you the opportunity to put your image – and your product – directly into the hands of thousands of potential customers. We’ve found that creating an experience around your product really hits home. Depending on your level of sponsorship, your company may benefit from many of the following event related promotions:

High traffic locations with extensive grounds

Sampling or couponing

High visibility signage

Hospitality area

Association with the premier cultural event in Springfield, MA

Use of logo in product promotion

Retail / trade promotion

Retail outlet cross promotion

Projected Demographics You’ll reach a diverse audience by targeting the crowds at MusicArte on the River:

42% of attendees will be between the ages of 25 and 50

72% will consciously purchase products based on the manufacturers involvement in community

events

More than 35% of our patrons are projected to earn over 57,000 per year

54% of attendees will be college graduates

49% of attendees will be professionals or are in a technical field

41% of attendees will return for a second day

Make an Impression Depending on your level of involvement your advertising message will be seen during the festivals promotional period. We’re targeting families and young people who are actively interested and involved in art and music and that’s about everyone. This targeted audience will see your message in a dynamic, unique and attentive environment that will help sell your product or service.

Print promotion (brochures, flyers, program guides) TV spots, cable TV spots, radio spots, live radio remotes Costume character (as provided by festival) Website

Performing LIVE

From New Orleans, LA

Water Seed Saturday

August, 23, 2014

Without a doubt, this artist is the

hardest working performer in

New England

Marques Qwes Johnson

Performing LIVE

Friday, August 22, 2014

Sponsorship Opportunities

Title Sponsor – 1 Available – Title sponsor is available as an opportunity for the festival – dollar amount is subject to discussion. Official Sponsor – Multiple Available - $25,000 As an official product or service of the Indie Soul Fest on the Connecticut River your product name will be strongly associated with our marketing and promotional efforts. Exclusive product name association is granted at this cash sponsorship level and your product or service will be mentioned as the Official Product or Official Service of Indie Soul Fest on the Connecticut River Entertainment Sponsor - $5,000 - $50,000 Entertainment Sponsors will be offered the highest level of visibility and exposure to thousands of patrons who will attend Indie Soul Fest on the Connecticut River. Thousands of households will be reached through our projected advertising and public relations effort. Entertainment sponsors will be mentioned in all advertising material as follows: Indie Soul Fest on the Connecticut River Entertainer Presented by Sponsor. Direct Scholarship Sponsor - $500+ Help directly with sponsorship of our African American Scholarship Program – your name will be associated with the dynamic program to give young people from all walks of life an opportunity to further their college education. Your name will be recognized as a Scholarship Supporter throughout the festival. Website Sponsorship - $1,500 Sponsorship of the Indie Soul Fest website puts your company in front of the MBCC membership.

Friends of the Festival One Day - $425 Includes reserved table for eight (8) in the hospitality area for either day of the festival.

Green Sponsor – 1 Available - $1,500 Indie Soul Fest on the Connecticut River is taking further initiatives to make the event more environmentally positive by instituting several new green policies and programs aimed at reducing the amount of waste generated. Biodegradable plates, utensils and cups are used throughout the event and a complete recycling program has been initiated to help with all other waste. Be a part of this exciting new initiative. Lifestyle Sponsor - $2,000 Depending upon the size of the space rented Indie Soul Fest on the Connecticut River offers consumer Lifestyle Pavilions to companies to display products or services, inform an upscale public about your services or offer sampling opportunities for your products. These locations will be located in high-traffic areas throughout the festival site. Book Fair Sponsor – 4 Available - $5,000 Help with the production of the Reading Kick that will be added to this year’s Indie Soul Fest – banners will promote your company in the Reading & Literature area. You are also invited to provide one more classes and/or demonstrations of your choosing. Volunteer Program Sponsor – $1,500 Your company name will be associated with a fantastic volunteer program and your logo will be on all volunteer related shirts and materials with prominent recognition throughout the event.

Information Booth Sponsor – $1,000 A central source of information for many festival-goers, this is where all questions are answered. Your name would look awesome there.

Friends of the Festival Three Day - $1,000 Includes reserved table for eight (8) in the hospitality area for the entire festival.

Benefits by Dollar Level $25,000.00 +

Indie Soul Festival presented by Company Name

Television spots to include logo

Radio spots to include company name

Recognition at all entry points

Stage recognition by Master of Ceremonies

Recognition in press releases and all printed materials

Website promotion

On-site booth for sampling / exhibiting (10’ x 20’)

Three (3) reserved hospitality area tables of eight (8)

$15,000.00 - $24,999.00

Appropriate titling of type of sponsorship (Official Product / Service Sponsor by

Company Name or Entertainment Sponsored by Company Name)

Television spots to include logo

Radio spots to include company name

Recognition at all entry points

Stage recognition by Master of Ceremonies

Logo recognition in press releases and all printed materials

Website promotion

On-site booth for sampling / exhibiting (10’ x 20’)

Two (2) reserved hospitality area tables of eight (8)

$10,000.00 - $14,999.00

Radio spots to include company name

Recognition at all entry points

Logo recognition in all press releases and printed materials

Website promotion

On-site booth for sampling / exhibiting (10’ x 20’)

Two (2) reserved hospitality area tables of eight (8)

$5,000.00 - $9,999.00

Recognition at all entry points and sponsored venue if applicable

Name recognition in press releases and printed materials

Website promotion

On-site booth for sampling / exhibiting (10’x 10’)

One (1) reserved hospitality area table of eight (8)

$2,000.00 - $4,999.00

Name recognition in promotional brochure

Appropriate recognition for specific sponsor type

Four (4) hospitality area tickets (unreserved, first come, first served

seating)

An Amazing Voice

With Incredible Talent

Tasha Mabry Performing LIVE

August 23, 2014