Partnering with dairy farmers and schools, SUDIA amplified World School Milk Day (WSMD), impacting nearly 600

Southeast schools and 160,000 consumers through social media websites Facebook and Twitter.

On Sept. 26, schools across the Southeast and 40 countries around the world celebrated the 13th anniversary of WSMD. Schools featured milk mustache photo shoots, milk chugging contests, dairy product sampling and dairy art contests. SUDIA’s website traffic spiked during WSMD, hitting the record books as the second busiest viewing in its history, thanks to schools, media outlets and consumers posting to social media and view-ing the website in record numbers throughout the week.

WSMD is a global celebration that encourages schools to rec-ognize local dairy farmers while educating children about dairy foods.

“The purpose of the day, now in its 13th year, is to educate students about milk and its nutritional values, as well as how it’s produced,” said Molly Szymanski, director of school programs for SUDIA. “Most children are so far removed from farm life. This is a great way for them to be able to see real cows, meet a real dairy farmer and see where their milk really comes from.”

Ten Southeast dairy farmers joined the celebration and partici-pated in school visits. Four of them conducted media interviews and spoke to consumers about the nutritional value of dairy. These farmers gained media recognition in video newscasts and newspapers in all nine states, garnering news stories from over

20 media outlets. “Participation in World School Milk Day provides schools

with a great opportunity to include local dairy farmers and teach children about the importance of drinking milk for strong bones and teeth,” said Julie Ard-James, a dairy farmer from Louisiana.

For more information about WSMD, please visit www.south-eastdairy.org.

Southeast United Dairy Industry Association, Inc.5340 West Fayetteville RoadAtlanta, GA 30349-5416

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Southeast schools celebrate World School Milk Day, students learn the important role that dairy foods play in a healthy diet

World School Milk Day is an annual international event that celebrates the importance of milk in children’s diets and the dairy farm families who work hard to provide this nutrient-rich beverage.

Coolers for Coaches program expands as demand for flavored milk increases in athletic departments

EXPANDING DAIRY PROGRAMS

2012 WORLD SCHOOL MILK DAY EDITION

After making a splash in Tennessee’s schools last year, flavored milk continues to flow into locker rooms across the Southeast.

SUDIA’s Coolers for Coaches program has placed 256 free milk coolers in Tennessee’s schools to help increase flavored milk con-sumption among athletes. This fall, the program will begin featur-ing promotional videos aimed at expanding the program into more schools and locker rooms across the Southeast.

A mooo..Valous recipe!Yogurt Orange CakeCAKE:2 tablespoons of orange peel2 cups sugar2 large eggs1 tablespoon baking powder1 teaspoon salt2/3 cup butter flavored shortening2 1/2 cups flour1 cup plain yogurt1/2 cup milk1 cup chopped pecans1 cup golden raisins

Preheat oven to 350 degrees. Grease and flour three 9-inch cake pans. Combine sugar, eggs, short-ening and orange peel. Cream until light and fluffy.Mix together dry ingredients and add alternately with the yogurt and milk.Blend in nuts and raisins and pour into prepared pans. (Recommend using greased wax paper to line bottoms).Bake about 20-25 minutes or until toothpick comes out clean.

COCONUT ORANGE FROSTING:1/2 cup butter, softened1 teaspoon orange peel2 teaspoons vanilla extract4 tablespoons orange juice1 pound sifted powdered sugar2 1/2 cups coconut flakes

Mix all ingredients until smooth, reserving coconut flakes.Spread frosting between layers and pat the coconut flakes on the top before assembling layers.Frost the top and all the sides and pat with coconut until covered.

Dairy farmer Jeanne Kemper of Bagdad, Ky. shares her State Fair prize winning Yogurt Orange Cake.

Coolers for CoachesCont. Page 2

Dairygood.org brings all things dairy to consumers and dairy farmers. The website is brought to you by the In-novation Center for U.S. Dairy on behalf of America’s dairy farmers and the dairy industry.

Coolers for CoachesFrom page 1

World School Milk Day 2012Across the Southeast

Dairy cow coloring contest winners pose with their winning photos during WSMD festivities at J.S. Pate Primary School in Cordele, Ga.

Students at Dean Road Elemen-tary School in Auburn, Ala. pose for a healthy lifestyle with dairy as they celebrate WSMD with milk chugging contest and a pep rally.

American Dairy Association of Kentucky and SUDIA board member Ronnie Patton (left) cel-ebrates WSMD 2012 with students from Hazel Green Elementary School in Vanceburg, Ky.

Students from Martha Vinyard El-ementary School in Ponchatoua, La. release black and white balloons meant to represent the spots on a Holstein dairy cow in celebration of WSMD.

Mississippi dairy farmers Pat Ard and Julie Ard-James (middle) join the fes-tivities and bring a calf for students to meet at the Enterprise Academic Center during WSMD in Brookhaven, Miss.

American Dairy Association of North Carolina board member Myles Payne (right) celebrates WSMD with students at Cool Springs Elementary School in Cleveland, N.C.

SUDIA staffer Marie Keith (right) joins cafeteria workers at Whitwell Middle School in Whitwell, Tenn., as they pose for a photo in celebration of WSMD 2012.

South Carolina dairy farmer Jennifer Sat-terwhite, left, American Dairy Association of South Carolina board member Kevin Satterwhite, right, join in on the festivi-ties with Joanna Woodson Elementary Principal Eddie Marshall, middle, during WSMD celebrations in Joanna, S.C.

Promotional videos were filmed at participating schools in Tennessee and are being produced as tools to increase program participation and dairy consumption.

“The Coolers for Coaches program has helped us out tremen-dously,” said Gary Terry, assistant football coach and athletic director at Anderson County High School in Clinton, Tenn. “Our kids are from a poor community and may not get milk unless they get it from school or our football program. We encourage them to drink flavored milk after each practice and workout.”

Coolers for Coaches, a part of SUDIA’s Dairy Everywhere program, gained recognition from Dairy Management Inc. as an excellent way to increase flavored milk consumption in schools. The program provides school coaches and athletic directors with grants to purchase locker room coolers that are to be stocked with chocolate milk. Research shows that flavored milk helps replenish nutrients lost during strenuous exercise.

If you know of a local coach who would like to participate, please contact Molly Szymanski at 1-800-343-4693 or mszy-manski@sedairy.org.

Anderson County High School assistant football coach Gary Terry interviews during the Coolers for Coaches promotional recording. Coach Terry explains how choco-late milk helps student athletes recover from strenuous workouts and helps them maintain a healthy lifestyle.

Assistant football coach Gary Terry and senior members of the Anderson County High School football team in Clinton, Tenn., pause after recording Coolers for Coaches promotional videos. The videos will be used across the Southeast to pro-mote Coolers for Coaches in schools.

NATIONAL SPOTLIGHT ON PARTNERSHIPS

Quaker Oats has joined Dairy Management Inc. (DMI) as a strategic partner and aims to increase

dairy sales through nutritious products like its oatmeal brand.

Through the new partner-ship, Quaker and DMI will launch a new retail promo-tion later this year. The pro-gram, “Make It With Milk,” will encourag consumers to make their oatmeal with milk instead

of water. With nearly 9 billion servings of oatmeal consumed each year, the program is anticipated to boost fluid milk consumption.

“We are very excited to announce that DMI has added Quaker Oats as its newest partner,” said Diane Leonard, senior vice president of strategic initiatives for DMI. “We’re looking forward to developing this partnership, which will bring significant increases to dairy consumption.”

In partnering with DMI, Quaker Oats will extend its dairy presence with the innova-tion of new oats and dairy products that will include milk, cheese, yogurt and dairy ingredients.

For more information, contact Eric Mc-Clain at emcclain@sedairy.org or 1-800-343-4693.

Quaker Oats to increase fluid milk consumption through new partnership with DMI and ‘Make It With Milk’ promotion

Quaker Oats has joined Dairy Management Inc. as a strategic partner in the “Make It With Milk” promotion to increase fluid milk sales.

“We’re looking for-ward to developing

this partnership, which will bring

significant increases to dairy consump-

tion.”

Diane Leonard,senior vice president

of strategic initia-tives for DMI.

American Dairy Association of Virginia board president and SUDIA board member Dan Myers presents a cow to Miss Virginia Rosemary Willis and stu-dents at Spotswood Elementary School during WSMD celebrations.