Near You Now

• Identifies the most relevant stories for each unique customer

• Based on where they are and the places that matter most to them

• Establishes a new layer of metadata for every article

• Real-time relevance scoring

• Aggregate publisher’s own & 3rd party stories, social media, open data

• Output personalised feeds, widgets and push notifications

Collaborative Platform for Local News & Info

• Londoners can see most relevant local stories from multiple sources

• Support from NESTA & Innovate UK

• Highly-commended in Digital Innovation of the Year at 2015 News Awards

• www.london24.com

Challenges

• Volume of content

• Mobile presentation

• UX to share location

• Scale & Business Model

• Influencing Social Referrals

Opportunities

• Large regionals not resourced to cover everywhere

• Losing local voice and connection

• Never been easier to start a community site

• Social

• Video

• Local Data

• Native Advertising & Content Marketing

Anthony SheehanFounder

ams@nearyounow.co@anthony_sheehan