Alchemy api 090915

Introducing AlchemyAPI Services Iván Portilla Watson Solution Accelerator Leader Global Business Services, IBM Member of the IBM Academy of Technology [email protected] [email protected]

September 8, 2015

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Disclaimer

Everything stated in this presentation is to be considered my own opinion, and not an official representation of the IBM Corporation or any other IBM employee.

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Watson is creating a new partnership between people

and computers that enhances, scales and accelerates human

expertise.

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Watson Update

http://watson.ted.com/ http://watson-‐movieapp-‐dialog.mybluemix.net/watson-‐movieapp-‐dialog/dist/#/ https://www.ibmchefwatson.com http://austinconcierge.marriott.com/ https://www.youtube.com/watch?v=o1tm5Xs5vIw Robot

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Talk Objectives

By the end of this session, you should be able to: ! Identify the main services available from AlchemyAPI ! Describe key concepts of NLP ! List the key APIs offered by AlchemyAPI

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Domain Vocabulary

! Machine Learning

! Natural language processing (NLP)

! Artificial Intelligence (AI)

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Domain Vocabulary

! Machine Learning is teaching computers to adaptively perform tasks better over time through data and statistics instead of explicit programming

! Natural language processing (NLP) is a field of computer science, artificial intelligence, and computational linguistics concerned with the interactions between computers and human (natural) languages

! AI: Academic field of study which studies how to create computers and computer software that are capable of intelligent behavior. Artificial intelligence (AI) is the intelligence exhibited by machines or software.

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Domain Vocabulary

!  Machine Learning is teaching computers to adaptively perform tasks better over time through data and statistics instead of explicit programming

!  Natural language processing (NLP) is a field of computer science, artificial intelligence, and computational linguistics concerned with the interactions between computers and human (natural) languages

!  AI: Academic field of study which studies how to create computers and computer software that are capable of intelligent behavior. Artificial intelligence (AI) is the intelligence exhibited by machines or software.

Cognitive systems amplify human cognition

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! Who is AlchemyAPI? ! Overview of APIs ! Demo

What we will cover today

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Who is AlchemyAPI?

•  Founded in 2005 •  40,000+ developers •  Used in 36+ countries •  Acquired by IBM Watson •  Democratizing artificial intelligence

Pioneer of web services for real-time text, news and image analysis


What can Alchemy do for you?

•  Quickly extract meaningful information from unstructured data.

•  Categorize and label text, news and images •  Analyze sentiment •  Connect your data to additional knowledge sources


Watson Developer Cloud

http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud



AlchemyAPI Overview


Overview of the APIs


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AlchemyLanguage What is it? Twelve+ APIs around text analysis service func8ons, each of which uses sophis8cated natural language processing techniques to analyze content and add seman8c informa8on How does it work? Core linguis8c resources such as sen8ment analysis, author extrac8on, and content tagging for holis8c language insights


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AlchemyVision

What is it? Automatically extract and tag images to understand a picture’s content and context How does it work? Sees complex visual scenes in their en8rety—without needing any textual clues— to understand objects and surroundings


•  Documentation •  Query builder with examples •  Sample application – Who's in the News •  Webinar:

•  3 Ways to Enhance Your Product With Cognitive News

http://www.alchemyapi.com/products/alchemydata-‐news

Query pre-‐enriched news articles to find trends, monitor events, and get up to date information

AlchemyData News



AlchemyAPI Overview

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Demo


Available APIs


RESTful APIs for understanding data from text, URLs, images, etc.

Making API Calls

•  Endpoints available in API documentation http://access.alchemyapi.com/calls/text/TextGetRankedNamedEntities

•  Required and optional parameters ?apikey=<YOUR API KEY>&text=IBM Watson&outputMode=json

•  Full URL http://access.alchemyapi.com/calls/text/TextGetRankedNamedEntities?apikey=<YOUR API KEY>&text=IBM Watson&outputMode=json


•  Examples: –  Malia Obama lives at the White House. View Results –  Thomas Watson was born in Campbell, NY and lived in the white house down the

street. View Results

Extract people, places, organizations, etc. from blogs, news articles and other text.

View Results

Named Entity Extraction

See all entity types


•  Document-‐level, entity-‐targeted, and keyword-‐targeted sentiment mining. •  Understands negations, amplifiers, diminishers, typos, hash tags and slang. •  Examples:

–  Overall Text Sentiment –  Congratulations to Jon Stewart on an incredible achievement in comedy. #DailyShow View Results

–  Targeted Sentiment –  So happy the Patriots won the Super Bowl Seahawks suck. #BradyBunch View Results Seahawks

View Results Pats

•  Run on entities/keywords, if you do not have a specific target in mind. –  Overall Text Sentiment

–  So happy the Patriots won the Super Bowl Seahawks suck. View Results

Extract positive and negative opinions from any text.

Sentiment Analysis


Amazon is planning to release $50 tablet by the holiday season, in a bid to

attract more cost-‐conscious shoppers.. View Results

Extract topic keywords, with higher level abstractions via Knowledge Graph.

View Results

Keyword extraction is like making a “word cloud” of important words in your

document.

Keyword Extraction


•  Identifies Subject > Verb > Object •  Example:

–  Article Title: IBM acquires Merge Healthcare to enhance medical images.View Results

Extract the facts you need from raw text.

“IBM” # “acquires” # “Merge Healthcare to enhance medical images”

Relations Extraction


•  Examples: WOONSOCKET, RI and ARMONK, NY -‐ 30 Jul 2015: CVS Health and IBM today announced they will use predictive analytics and Watson cognitive computing to transform care management services for patients with chronic disease. View Results

Classify text documents based on 1000+ categories and subcategories.

View Results

Taxonomy


•  Examples:

Extract keywords to categorize your image libraries.

View Results

Image Tagging


•  Examples:

Gather intelligence from images and tag photos with the position, age, gender, and identities of people photos.

View Results

Face Detection

View Results


Scene Text Example (Beta)

View Results

Extracts intelligence from images and tag photos with Inline text

Image Analysis


AlchemyAPI in the Application Stack


Messaging API Twilio

Data Store DB2 Express Server Edition

Natural Language Processing API AlchemyAPI

News Search API Bing

•  Crawl the web with a Search API to find news articles relevant to your interests.

•  Add intelligence and value with an NLP API. Filter search results to include specific actions (‘acquired’, ‘bought’, ‘sold’, etc.), or categorize the articles in a taxonomy.

•  Store your enhanced search results in a database to access and analyze later.

•  Send text alerts based on keywords, actions or trends found in your news article collection.

AlchemyAPI in the Application Stack


http://querybuilder.alchemyapi.com/builder

AlchemyNews


http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/gallery.html


To get started you can…

http://www.alchemyapi.com/developers !  Get an API Key

http://www.alchemyapi.com/api/register.html

!  Download an SDK !  Check out the Getting Started Guides


•  AlchemyAPI YouTube Channel

https://www.youtube.com/channel/UCsKdflBkaYHjH41vBpieJGQ

•  AlchemyAPI Support http://www.alchemyapi.com/products/contact-‐support

Resources


Data & Analytics

Alchemy api 090915