Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Reducing Fire Alarm Evacuations

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Identified Problem

-Fire alarms activated for no cause

-Student and Faculty work time lost

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Observations

Improper microwave usage: Sets Fire alarm off most often

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Observations

Entire building must evacuate the building when alarms go off.

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Observations

Everyone must wait for the building to be cleared.

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Desired Behavioral Outcome

-Greatly reduced number of nocause alarms.

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Design Tip

Redirect focus to the positives of watching the popcorn so people will not focus on the negatives.

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Present Benefit

Signs above public microwaves and on personal micro-fridges highlighting negative outcomes (Burnt popcorn)

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Naming & Logo Design Process

Avoid in Spanish: EviteAnnoying in Cebuano: AliwarosEvacuation in Azerbaijani: Azad

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Naming & Logo Design Process

Evite + Aliwaros = Evwait- Has the word “wait” in it, asking the

student to wait and watch the microwave

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Naming & Logo Design Process

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Naming & Logo Design Process

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Naming & Logo Design Process

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Storyboard

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Mixed Sound

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Video Footage for Background

http://youtu.be/kyh4_3L_svU

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

AfterEffects Introductory Exercise

http://youtu.be/Ip0Ll1Lpm8k

Research, Branding, Motion Graphic for Nudge Design Matthew Winkelman

Final Video

http://youtu.be/Z36leo_kDX4