Nobody’s UnpredictableDate

Public opinion about individual philanthropy

Serbia, December 2009

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Methodology

Method of data collection: field survey “face-to-face” in respondent’s household

Population: citizens of Serbia aged18+

Type of sample: three-stage stratified random sample

Data collection was realized from 11th December to 15th December 2009

Size of sample: 1091

Marginal error: +/- 3.00%

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AWARENESS AND UNDERSTANDING OF

PHILANTROPY CONCEPT

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The term "charitable aid" is much closer to ordinary people than the term "philanthropy" Base: Total target population

8%

55%22%

29%

29%

10%8%2%32%

33%

The least closeThe closest

Other

Don't know

Philanthropy

Care aboutcommunity

Charity

Charitable aid

Which of the following terms do you yourself usually use to name donations for general welfare, that is, which term is the closest to you personally?

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More than half of the citizens have not heard that term “philanthropy” is used to name donations for general welfare?

54%

7%

4%

2%

40%

Philantrophy

Care aboutcommunity

Charity

Charitable aid

Have heardabout all

And is there any term among the following ones that you haven’t heard being used for naming donations for general welfare?

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By “donating for general welfare”, citizens most often mean to help the poor and the sick

32%

24%

21%

14%

13%

13%

12%

8%

7%

7%

7%

6%

6%

37%Help for socially vulnerable people

Financial assistance

Help for the sick

Material assistance

Help for neglected children

Help in food

Humanitarian actions

Help for the old

Help for the disabled

Blood donations

Voluntary work

Help in building the country

Help for students/schools

Help for refugees and IDPs

When you think about donating for general welfare, what do you mean by that?

Most frequent answers -

spontaneous

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PICTURE OF PHILANTROPHY IN SERBIA TODAY

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Citizens think that the custom of donating for general welfare in Serbia is very scarcely developed

13%

53%

23%

8%

1%

3%

Not developed at all

Slightly developed

Both yes and no

Rather developed

Very much developed

Don't know

69%

9%

In your opinion how developed is the custom of donating for general welfare in Serbia?

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Citizens also think that donating for general welfare is not much encouraged in Serbia

11%

70%

14%

2%

4%

No importance at all

Little / insufficientimportance

Sufficient importance,just right

Too muchimportance

Don't know/Refusal

81%

To what extent is donating for general welfare encouraged in our society, how much importance is it given?

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Bad economic situation in society is perceived as the main reason for that, but lack of awareness is often mentioned as well

Base: citizens who think that donating for general welfare in our society is not given sufficient importance (80% of target population)

56 65 5643

2622

2437

16 13 18 16

Total Primary andless

Secondary College,university

Don't know

Both state and individualcitizens are burdened byother problems

Lack of awareness aboutgeneral welfare, no interest inproblems of others

Bad economic situation insociety

Education

What is the main reason why donating for general welfare is not given bigger importance in our society?

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Church, prominent individuals, media and ordinary people are perceived as those who donate the most, and private and state-owned companies as the ones who donate the least

63

61

50

46

35

36

34

7

10

14

24

26

27

29

State-ownedcompanies

Private companies

State / stateinstitutions

Ordinary citizens

Media

Prominent individuals

Church

a little + not at all rather much + much

To what extent does each of the following organizations – institutions donate for general welfare?

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Nevertheless, when citizens have to choose an institution which donates the most, they most frequently mention the citizens themselves

24%

18%

14%

14%

12%

6%

3%

9%

Ordinary citizens

Prominent individuals

Media

Church

State / state institutions

Private companies

State-owned companies

Don't know/Refusal

And which institution would you put in the first place as the one donating the most for general welfare?

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Citizens think that poor economic situation is the main reason why citizens do not donate more for general welfare, but they also mention distrust of outcome of donating

Base: all citizens except those who think that companies donate much for general welfare (92% of target population)

65%

13%

11%

6%

3%

3%

Poor economic situation

Distrust that donation will finish in righthands

Burdened with own problems, citizens do nothave time to care about others

Lack of awareness / culture of care forgeneral welfare (problems of others)

Lack of information about charitable actions -where, who needs help

Don't know

What is the main reason why CITIZENS do not donate more for general welfare?

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Lack of interest and lack of awareness about general welfare were most frequently mentioned as the main reasons why private companies in Serbia do not donate more for general welfare are

Base: all citizens except those who think that citizens in Serbia donate much for general welfare (92% of target population)

39%

23%

18%

15%

5%

Disinterest of owners who care only abouttheir own benefit

Lack of awareness / culture of care aboutgeneral welfare (problems of others)

Bad financial situation of companies

Bad taxation policy of the government - thestate doesn't stimulate the companies to

donate for general welfare

Don't know/Refusal

What is the main reason why private companies do not donate more for general welfare?

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According to citizens, private companies are aware that donating for general welfare creates a more positive picture about them which is their main motive for making donations

Base: Total target population

45%

18%

13%

10%

7%

8%

Creation of a more positive company image amongconsumers and associates, which leads to bigger

profit

Tax incentives

Creation of a more positive company image amongthe employees – bigger satisfaction of employees

Pressure of local community in which they operatetheir business

Wish to help and improve the locality in which theyoperate business

Don't know

What is the main motive of private companies in Serbia to donate for general welfare?

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Opinions about the role of media are dividedBase: Total target population

22%

24%

16%

23%

11%

5%

Majority of media have always had a positiverole, by strongly supporting all charity actions

for general welfare in our country

Media were engaged in supporting charityactions, but not sufficiently and not always

when it was necessary.

Media never cover the whole action, theyusually inform the public about the beginning ofthe action, but they never provide information

about the resultsOnly some media have really been engaged in

charity actions for general welfare, whilemajority of them had a more or less passive

role

Media do not participate to the necessaryextent – majority of actions remain unknown

Don't know

And what is the role of media in our country when donating for general welfare is concerned?

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Do you recall any actions in our country aimed at collecting donations for general welfare?

14%11%

9%

6%6%

6%5%

5%5%

5%5%

4%4%

4%4%

4%3%

3%3%

3%27%

Safe house

Help for the sick, medical treatment, surgery

Help for refugees / IDPs

The Avala tower

Help for sick children, medical treatment, surgery

Help for neglected children / children without parents

Help for children

Help for vulnerable / helpless people

Help for the poor

Equipping/ building of health institutions

Homes for refugees and IDPs

Building/ renovation of churches

Purchase of mammogram

Voluntary blood donations

Fight against breast cancer

Actions for Kosovo

Infrastructure (roads, water supply, asphalt...)

Help for flooded areas

Building/ renovation of school gyms / playgrounds

Soup kitchen

Don't know

Most frequently given answers

Citizens remember that there were some actions, but they mainly provide quite generalized answers

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Who initiated these (mentioned) actions aimed at collection of donations for general welfare? 21%

20%

11%

10%

9%

8%

7%

6%

5%

5%

4%

3%

3%

3%

3%

3%

14%

B92

State/ Government/ ministries

RTS

The Red Cross

Media ( TV, newspapers)

Vlade Divac Fund

Local self-government/ municipality

TV Pink/ Dance your Dreams

Church

Katarina Rebrača Charity Fund

Private persons/ citizens/ family

Enterprises

Local community

Singers, actors

Belgrade city

Certain NGOs

Don't know

Base: citizens who mentioned at least some action, 73% of total population

TV B92, and state (ministries) are most frequently mentioned as initiators of actions for general welfare

Most frequently given answers

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Which areas are donated the most / should be donated the most in Serbia?

74%

53%

42%

40%

29%

20%

9%

7%

6%

5%

5%

4%

3%

71

39

37

33

17

24

9

21

7

19

6

6

8

Humanitarian actions for help to vulnerable categoriesof population

Help to the vulnerable to integrate in community

Renovation of health institutions, purchase of medicalequipment

Humanitarian aid to individuals, individual households

Education (fellowships for talented pupils)

Protection of human rights

Environmental protection

Sport

Scientific research and projects

Infrastructure and i overhaul of common areas

Preservation of cultural and art heritage

Culture and art

Programs which promote the establishment of goodinter-ethnic relations

Should bedonated

Is donated

There is a lot of discrepancies in citizens perception of the areas which should be / currently are donated the most

Three most frequently

mentioned areas from the list

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And in which groups – institutions is donated the moste / should be donated the most? 45%

44%

41%

41%

28%

21%

19%

15%

10%

9%

7%

5%

4%

3%

3%

2%

32

30

32

24

14

22

13

12

42

10

3

8

15

7

8

24

Children and the young without parental care

The disabled

The poor

The sick

Children with developmental handicaps

Vulnerable individuals

The elderly

Talented pupils and students

Refugees and IDPs

Women

The young

Educational institutions

Talented sportspersons

Cultural institutions

Ecology organizations

Local self governments

Should bedonatedIs donated

There is even a more discrepancies regarding the groups perceived to be given the most, and the ones which should be given the most

Three most frequently mentioned areas from

the list

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PERSONAL READINESS TO DONATE

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Have you ever participated in actions directed towards general welfare?

No38%

Yes62%

5%

32%

14%

12%

37%

Once a monthor more often

Several times ayear

Once a year

Once in severalyears

I participatedseveral times in

my life

How often do you participate in actions directed towards general welfare?

Majority of the citizens claim to have participated in actions for general welfare

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Almost half of total population claims to have participated in actions for general welfare during the past 3 years

Base: citizens who participated in actions for general welfare - (62% of target population)

Yes69%

No31%

43% of target

population

Did you participate in actions for general welfare during the past 3 years?

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In which actions did you participate in the past 3 years? Base: those who participated in some humanitarian action in the past 3 years(43% of target population)

19%

18%

11%

10%

8%

7%

7%

7%

6%

6%

5%

4%

4%

4%

4%

Helping sick children, medical treatment, surgery

Helping the sick, medical treatment, surgery

Building/ renovation of churches

Voluntary blood donation

Helping children

Helping the poor

Helping the vulnerable/ helpless

Infrastructure ( roads, water supply, asphalt...)

Money

Material assistance, clothes, food...

Helping refugees/ IDPs

Helping children without parental care

Fight against breast cancer

Helping the hungry

The Temple of Saint Sava

People mainly took part in actions aimed at helping children, the sick and the poor (one or two actions on the average)

The most frequently mentioned responses

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Who was the initiator of actions that you participated in?

Base: those who participated in some humanitarian action in the past 3 years (43% of target population)

20%

16%

11%

9%

9%

9%

7%

4%

3%

3%

3%

3%

2%

2%

13%

Private persons/ citizens/ family

Red Cross

Local community

Educational institutions ( pupils, class master)

Local government/ municipality

Church

Companies

B92

Some NGO

Katarina Rebrača Charity Fund

State/ Government/ Ministries

Association of citizens

UNICEF

RTS

Ne zna

Initiators of actions in which respondents participated are not the ones they mentioned as initiators that they knew best

The most frequently mentioned responses

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How did you participate in those actions?

Base: those who participated in some humanitarian action in the past 3 years (43% of target population)

86

43

27 26

14

Money Material goods Personalengagement

(volunteering)

Psychological/moralassistance

Rendering servicesfree of charge

37% of total population

People usually participate by donating money and material goods

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Do you believe that you will participate in future actions aimed at general welfare?

Base: Total target population

Yes51%

Don't know - indecisive

35%

No14%

About one half of citizens believe that they will participate in future actions, and somewhat more than one third of them are indecisive

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Why aren’t you willing to participate in actions aimed at general welfare? Multiple answer; Base: those who will not participate in actions aimed at general welfare (14% of target population)

84%

40%

20%

10%

5%

5%

2%

Poor financial situation/ unemployment

Mistrust/ abuse/ aid is not delivered to whomit should be

Old/ ill/ they need help

Indifference

Lack of information/ lack of awareness in thesociety

No time

Don't know

Spontaneous answers

The main reason for not participating in actions aimed at general welfare is destitute financial situation, although significant percentage of respondents mention mistrust as the reason

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You would most gladly participate in actions (from the list)…86%

75%

42%

40%

35%

24%

20%

17%

15%

15%

15%

14%

Humanitarian actions for vulnerable groups

Health

Education

Human rights

Environmental protection

Youth programs

Sport

Arrangement of common spaces

Infrastructure

Cultural heritage

Science

Culture

Base: those who will participate in general welfare activities or the indecisive (86% of target population)

Citizens most often choose to participate in humanitarian actions and actions related to health

Choice of actions from the list

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You would most gladly participate in actions targeting…

72%

63%

61%

59%

57%

47%

40%

40%

30%

27%

26%

22%

18%

17%

15%

8%

6%

Children without parental care

Children

Persons with disability

Sick people

Children with developmental handicap

Crime victims

Talented pupils

The elderly

Children of the streets

Successful students, scientists

Homeless people

The young

Women

Talented athletes

Addicts

Roma

National minorities

Base: those who will participate in general welfare activities or the indecisive (86% of target population)

Citizens mainly choose to help children and sick people

Choice of groups from the list

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MOTIVATION FOR DONATING

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When you are to decide whether to participate in some action aimed at general welfare, do you rather choose...

Base: Total target population

Action connected with

local community that people close to

you would benefit from

58%

General action, aimed at wider circle of people

42%

Citizens choose more frequently the actions connected with their local community that people close to them benefit from

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Would you rather donate money for...Don't know

3%

Helping vulnerable individuals and

groups54%

Helping all, and not only some individuals and

groups35%

Supporting successful and

talented individuals and

groups8%

Citizens think that vulnerable individuals and groups are definitely the priority for donations

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Which reason to support an action would be the most important to you?

Don't know-refusal

4%

The fact that one will do something

good, noble25%

The fact that it's a problem that you consider

important17%

Confidence that money won't be

misused28%

Belief that action will have

adequate results26%

Confidence that there will be no misuse and that results of actions will be adequate are very important to citizens when deciding whether to support some action or not

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CONFIDENCE IN PHILANTHROPIC ACTIVITIES AND THEIR INITIATORS

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How willing would you be to support actions of collecting funds initiated by the following organizations and institutions?

47

41

35

22

24

22

18

21

24

31

48

48

49

56

Private companies - enterprises

Public companies - enterprises

State institutions

Media

Associations of citizens (civil societyorganizations)

Individual initiatives

Church

a little + not at all quite a lot + a lot

Citizens are the most willing to support actions of the Church, and the least willing to support actions of public and private companies

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When you are involved in an action of donating for general welfare, how important is it to you to obtain information about the amount of money collected, about the way it was used, whether objective of the action was achieved?

5%

10%

16%

50%

19%

Not at all

A little

Both yes and no

Quite a lot

A lot69%

15%

It is important for citizens to obtain information about the course and outcome of action they are involved in

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In your opinion, how often does misuse of funds collected for general welfare occur?

1%

7%

26%

47%

12%

7%

Never

Rarely

Ocassionally

Often

Always

Don't know

59%

8%

Citizens believe that the misuse of funds collected for general welfare often occurs

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EFFECTS – IMPORTANCE OF DONATING FOR GENERAL WELFARE

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To what extent can donations of ordinary people help the society?

7%

22%

17%

38%

14%

2%

To a too littleextent

To a little extent

Both yes and no

To a significantextent

To a greatextent

Don't know

52%

29%

Majority of citizens believe that donations of ordinary people can help the society

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In general, what should be the citizens’ role in terms of general welfare?

35

51

10 Citizens are the most responsible for general welfare, so theyshould start initiatives through civil organizations, including thepressure on the state to support such activities by providing legaland financial benefits

State is the most responsible for general welfare, but it is alsocitizens' responsibility, so citizens should perceive care forgeneral welfare not only as a matter of good will, but also as amatter of duty to the community

General welfare is solely the responsibility of the state, anengagement of citizens in general welfare actions is a matter oftheir good will, and not their duty

Majority of citizens hold the state most responsible for general welfare, but they also think that care for general welfare should be perceived as citizens’ duty and not only as good will

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What might be done to stimulate people to donate more for general welfare?

66%

65%

61%

41%

39%

18%

Better control of activities

More information about activities inthe media

Official reporting about results ofactivities

Education about importance ofgiving and caring for others

Stimulation of giving by allowingvarious benefits for donators

Simpler donating procedures

Choice of 3 from

the list

Citizens think that better control of activities and better informing of citizens would stimulate them the most to donate for general welfare

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KNOWLEDGE ABOUT FOUNDATIONS AND READINESS FOR COOPERATION

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Have you heard of any funds that support general welfare activities, established by individuals, organizations, institutions, companies?

Yes43%

No57%

Substantial percentage of citizens have heard of funds that support general welfare activities

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Which funds have you heard of? Multiple answer; Base: those who have heard of funds that support general welfare activities (43% of target population)

26%

21%

16%

13%

12%

8%

7%

6%

6%

5%

5%

4%

4%

Katarina Rebrača Charity Fund

Vlade Divac Charity Fund

Red Cross

dr Zoran Đindjić Charity Fund

B92

Princess Jelisaveta Charity Fund

Some NGO

Princess Catherine Charity Fund

The state/ Government/ Ministries

Braća Karić Charity Fund

Karadjordjevići Charity Fund

Funds for schooling young talents

Secure House

Most frequently

spontaneously mentioned

Katarina Rebrača Charity Fund, whose fraud was made public three months after the survey, was the best known fund at the time when the survey was conducted

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Do you think that organizations or foundations that support general welfare activities should be financed by citizens?

9

46

35

No, citizens should not, and can not, having in mindtheir financial situation, finance these funds -primarily rich individuals or companies should dothis

Yes, but I think that citizens can finance these fundsjust partially

Yes, I think that citizens should finance such fundsand I think that they might finance them fully

Opposite to the opinion of majority that citizens can help the society with donations, most of the people think that foundations that support general welfare activities can’t (and shouldn’t) be funded by the citizens

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Would you be willing to donate money to a foundation that invests in general welfare to distribute it?

41

26

32

Don't know,indecisive

No

Yes

Why wouldn't you donate money to such foundation?

42

2

56

Don't know

I don't trustsuchfoundations

Poor financialstatus

While majority of citizens are willing to donate money for general welfare activities, only one third of citizens would give money to a foundation. Mistrust is often the reason of this attitude.

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Regardless of whether you would or would not give money to such foundation, what might be advantages of this kind of donating money for general welfare?

I am sure that money will be

distributed properly

24%

Don't know17%

I am not sure who to give

money to, so experts would decide for me

41%

I wouldn't have to make any effort

or spend my time, since

someone else would do it for

me18%

Assurance that money would be given to those who need it the most is perceived as the main advantage of donating money to a foundation

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What would be the main disadvantages of this type of donating for general welfare?

I would have no confidence that

they would distribute my

means properly46%

I want to be the one to decide who to help

36%

Don't know18%

The main disadvantage of donating through a foundation is mistrust in the way foundation would distribute the money

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Would you donate money to such foundation for a specific action only, or you would be willing to continuously support its work?

Base: those who are willing to donate money to a foundation that invests in general welfare and allow it to distribute it or those who are indecisive (59% of target population)

Don't know, indecisive

15%

I would be willing to

continuously support work of this foundation

that I trust invests in the right things

24%

I would rather donate money

for specific action/ area /

subject61%

Only every fourth of those who would be willing to donate money to a foundation that they trust, would be willing to do it continuously

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SOURCES OF INFORMATION ABOUT GENERAL WELFARE INITIATIVES

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In what way, from which source, do you usually get informed about general welfare activities?

70%

20%

5%

2%

2%

The media

I hear about them from familymembers, friends

Directly from organizers

On the Internet

Via mail / receipts sent together withbills

Media are the main source of information about general welfare activities

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In what way do you prefer to get informed about general welfare activities?

Multiple answer; Base: Total target population

59%

24%

10%

6%

4%

The media

Directly from organizers of activities

From family members, friends

Via mail/receipts sent together withbills

On the Internet

Substantial percentage of citizens would like to get informed also from other sources but the media, primarily directly from organizers of activities

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How important is it to you personally to be informed about general welfare activities?

3%

6%

35%

40%

13%

2%

Not important atall

Mainlyunimportant

Both importantand unimportant

Mainly important

Very important

Don't know -refusal

53%

9%

Citizens consider important being informed about general welfare activities

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