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Nic Lees – Senior Lecturer in Agribusiness Management
The Future in Agri-FoodNic Lees
Lincoln UniversityAgribusiness and Food Marketing
Nic Lees – Senior Lecturer in Agribusiness Management
David Lange - 1984"Farming is a sunset industry and manufacturing and tourism will take its place."
Nic Lees – Senior Lecturer in Agribusiness Management
The Rise of Asia
Nic Lees – Senior Lecturer in Agribusiness Management
A New Golden Era?• Asian middle class expected to grow from currently less than a billion to
more than 3 billion by 2030 • Demand for protein
Nic Lees – Senior Lecturer in Agribusiness Management
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 -
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New Zealand Primary Product Exports
European UnionAustralia United States of America China United Kingdom
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Nic Lees – Senior Lecturer in Agribusiness Management
Synlait - Canterbury Pure Infant Formula
• China: Cans of New Zealand Made Infant Formula Sells for NZ$92 in Shanghai
Nic Lees – Senior Lecturer in Agribusiness Management
Icebreaker – NZ Merino
Nic Lees – Senior Lecturer in Agribusiness Management
NZ Merino
Nic Lees – Senior Lecturer in Agribusiness Management
Zespri Kiwifruit
Nic Lees – Senior Lecturer in Agribusiness Management
Economics and Business
Geography
Biology
Agribusiness and Food Marketing
Nic Lees – Senior Lecturer in Agribusiness Management
Bachelor of Agribusiness and Food Marketing
Nic Lees – Senior Lecturer in Agribusiness Management
Agribusiness and Food Marketing
Agribusiness involves the whole process of food and fibre production, processing, marketing and distribution form the farm to the final consumer.
Nic Lees – Senior Lecturer in Agribusiness Management
Agribusiness and Food Marketing• Agribusiness is New Zealand’s largest industry producing 66% of New
Zealand’s exports and 18% of New Zealand’s GDP. • The largest part of this industry is the down stream processing and
value adding activities. • These activities are responsible for more than 13% of New Zealand GDP
with on farm production responsible for only 5%.
Nic Lees – Senior Lecturer in Agribusiness Management
Bachelor of Agribusiness and Food Marketing• Therefore, there are many career opportunities in agribusiness
and the food supply chain outside of on farm production.
Nic Lees – Senior Lecturer in Agribusiness Management
Bachelor of Agribusiness and Food Marketing
Degree in agribusiness management and food marketing developed in conjunction with leading agri-food companies.
Nic Lees – Senior Lecturer in Agribusiness Management
Bachelor of Agribusiness and Food Marketing
• This is to prepare graduates for the many career opportunities in the processing, marketing and distribution businesses of New Zealand's agribusiness industry.
Nic Lees – Senior Lecturer in Agribusiness Management
Input
Supplie
s
On farm
production
Processing
Distribution
Retailer
Consumer
Bachelor of Commerce (Agriculture)Bachelor of Agribusiness and Food Marketing
Bachelor of Agribusiness and Food Marketing
• opportunities for graduates with specialised knowledge in agribusiness management and food marketing.
Nic Lees – Senior Lecturer in Agribusiness Management
Bachelor of Agribusiness and Food Marketing
Nic Lees – Senior Lecturer in Agribusiness Management
Lincoln Graduates
Fonterra: Naomi O’Leary Area Manager - Supplier Services
Fonterra: Ash NicholsonSupply Chain Graduate
Fonterra: Peter West Business graduate programme
