Nex 7 Brochure Sonyalphanex.blogspot

8/3/2019 Nex 7 Brochure Sonyalphanex.blogspot

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Professional quality in your pocket

Interchangeable-lensDigital Camera


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Actual size

magine the infinite potentialvision all the power and flexibility of an interchangeable-lens camera in your pocket. Breathtaking image quality and

htning-swift response previously reserved for high-end photography. Feature-rich flexibility and advanced movie- making

apabilities. Plus meticulous craftsmanship that inspires a sense of pride. Imagine the new one-of-a-kindANEX-7 from Sony.

ow nothing can stop you from realizing your vision.

24.3 megapixel image resolution

World's fastest8 release time lag

Worlds first9 XGA OLED Tru-Finder viewfinder

Intuitive TRINAVI operation

AVCHD Ver. 2.0 (Progressive) Full HD 60p movies


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ar T* E 24mm F1.8 ZA (SEL24F18Z),1/80 sec.,F2.5, ISO 200,Auto white balance


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0mm F4.5-5.6 G SSM (SAL70300G),Mount Adaptor LA-EA2,1/160 sec.,F5.6, ISO 200,Auto white balance


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m F1.8 OSS (SEL50F18),1/250 sec.,F5.6, ISO 200,Auto white balance


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amatically improved BIONZ image processing engine

azing fast BIONZ processor has been

timized to bring out the f ull potentialthe new Exmor APS HD CMOS imagensor. Utilizing powerful algorithms, itnsforms RAW data from the sensor

o beautiful images with extremelycurate color and rich tonal gradationsoughout the entire dynamic range.

en during ultra-high-speed continuous

shooting or Full HD movie shooting, it

effortlessly handles the vast informationgenerated by the 24.3 megapixelCMOS sensor as well as other processor

intensive tasks such as advanced digitalcompositing. Moreover, RAW image noisereduction complements dual noisereduction in the sensor to deliver images

of superb quality with extremely low noise.

ew 24.3 megapixel Exmor APS HD CMOS sensor

joy breathtaking image quality inmost any lighting, thanks to Sonys

w proprietary Exmor APS HD CMOSnsor with astounding 24.3 megapixelsolution. The sensors extra-large

rface area raises sensitivity in low-lightnditions and strengthens backgroundfocusing effects so you can add

pth and drama to virtually any scene.

Furthermore, dual noise reductionsignificantly reduces noise during analog

and digital signal conversion to ensuresmooth, crystal-clear reproductioneven in low-light conditions. Discover

the dramatic difference that rich detail,accurate color and smooth tonalgradations can make.

ndulge in sophisticated imaging technology

High sensitivity and broad ISO range

Virtually any lighting conditions can bemastered with NEX-7 thanks to extremely

high ISO sensitivity and wide-rangingsettings from 100 to 16000 a rangeof 7 1/3 EV steps. Even when shooting

in dimly lit conditions without a flash ortripod, extremely low-noise, high-qualityimage capturing and processing ensure

outstanding results. You can capture themood of a candlelit wedding ceremonywith a high sensitivity setting.

Use a low sensitivity setting and slowshutter speed to photograph the flow

of a river. Or clearly shoot athletescompeting indoors with a high sensitivitysetting and high shutter speed. In regular

shooting conditions, the Auto ISO modecan automatically choose the optimalISO setting between ISO 100 and 1600

or between any range you ch oose tocustomize for creative results.

ISO 6400ISO 1600

E 50mm F1.8 OSS (SEL50F18),1/5 sec., F8,ISO 3200, Auto

Exmor APS HD CMOS sensor23.5 x 15.6 mm

MICRO Four Thirds sensor

13.2 x 8.8 mm sensor

1/2.4 sensor(common in compact digital cameras)

The APS-C size sensor is more than 13x larger than

1/2.4-size sensors,3.1x larger than 13.2 x 8.8 mm sensors,

and 1.6x larger than MICRO Four Thirds sensors,

resulting in much higher image quality and sensitivity.


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Fast and precise autofocusing

Intelligent contrast-detection autofocusingdelivers precision focusing when shooting

virtually any type of subject in photos andmovies. Simply point and shoot for fast,accurate results. You can also use DMF(Direct Manual Focus) for more creativecontrol or instantly switch from DMF to MF(Manual Focus), or between AF and MF, by

pressing the AF/MF button.

The AF system places 25 AF points over

a wide area of the frame, making it easyto change the composition and trackmoving subjects while maintaining focus.

Two autofocus modes (Single-shot AF

and Continuous AF) along with threeAutofocus Area settings (25-point Multi,user-selectable Flexible Spot and Center)

utilize an advanced new AF algorithm foroutstanding performance and speed.

10 fps continuous shooting speed

Capture the decisive moment during fast-breaking action by shooting continuously

at up to 10 frames per second. PowerfulBIONZ processing combines with rapiddata readout to easily process the 24.3

megapixels of data from the Exmorsensor at accelerated speed.

New Tracking Focus function

Now its easy to keep moving subjects insharp focus. Once you select a subject

as your main target, new TrackingFocus stays locked on that subject andmaintains focus even as the subject

moves. This hassle-free mode assures thatunpredictable subjects stay in focus evenwhile you are zooming or adjusting the

composition. It lets you concentrate on thescene without worrying about the focus.

Intelligent Face Registration

Catch familiar faces at their bestthe new Face Registration functio

intelligent technology based on Srenowned Face Detection lets yoregister up to eight faces in mem

Whenever you shoot, the camerarecognizes and focuses on thesewhile also adjusting exposure, fla

output and more to capture thembeautiful best. Smile Shutter teccan also be used concurrently fo

ultimate in automatic shooting e

Screen shown when registering faces

Capture every decisive momentwith confidence

E 18-55mm F3.5-5.6 OSS (SEL1855), 1/1000 sec., F6.3, ISO 400, Auto white balance

ghtning fast response

nt let special moments slip away ine blink of an eye. The worlds fastest

ease time lag8 an astounding 0.02c. virtually eliminates any delayhen pressing the shutter button. So youll

never miss another photo opportunity. Thisamazing performance was accomplished

by adopting an electronic front curtainshutter. Overall camera response wasfurther enhanced by improving AF

performance (via accelerated imagesensor readout) and increasing image

processing capabilities. Now its easierthan ever to capture high-quality shots indynamic, rapidly changing situations.


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Express your movie-making aspirations

tra-large image sensor

henever you capture movies, the extra-ge dimensions of the Exmor APS HD

MOS sensor empower you to expressur full creativity. The large size enablesautiful background defocusing effects

a cinematic sense of depth andama. It also contributes to extremelygh recording sensitivity for effective

ooting in very dim lighting. The largensor additionally lets you take fullvantage of P/A/S/M modes to

anually adjust exposure.

AVCHD Ver. 2.0 (Progressive)Full HD 60p movies

Now you can capture HD movies at amuch higher frame rate for the ultimatein smooth movie playback. Thanks to

the accelerated performance of thelarge Exmor sensor and BIONZ imageprocessing engine, as well as Sonys

adoption of the new AVCHD Ver. 2.0(Progressive) format, you can shoot Full HDmovies at 60 fps12. Moreover, image quality

is outstanding even at this acceleratedspeed: the beautiful 1920 x 1080 pixelmovie footage is the same resolution asHDTV broadcasts.

24p film-like expression

Cinematic films are traditionally

captured at 24 fps, creating a subtle

but unmistakable look that movie loverseverywhere associate with the cinema.

Simply by capturing your movies at thesame frame rate, in the progressive 24pformat, you can recreate this look and

endow your movies with an added senseof quality and drama.

Full manual movie shooting

NEX-7 expands your control over camerasettings so you can carefully craft each

scene for maximum impact. Using manualfocus and P/A/S/M modes (ProgramAuto, Aperture Priority, Shutter Priority and

Manual Exposure), you can flexibly adjustbackground blur and manually controlexposure. On-screen prompts provide

assistance to make full manual operationquick, easy and comfortable.

Clear audio recording quality

A built-in stereo microphone ensuresoutstanding audio quality. Advanced

circuitry improves recording quality andreduces noise to make a big differencewhen shooting in quiet settings. Optional

Stereo Microphone ECM-ALST1 can beattached to the cameras Auto-lockAccessory Shoe to provide directional

audio coverage from 90 to 120.

Optional clip-on LCD monito

For extra shooting and playbackas well as the most accurate ma

focusing possible, simply add theLCD Monitor CLM-V55.11 It boastsWVGA LCD screen with a wide vie

angle, pixel magnification and s

Heightened creative potential

Sony makes it easy to exaggerate themood or completely transform the look

of your movies by applying Creative Styleand Picture Effect10 modes, which aredigitally applied to your images in real-

time as you shoot. For example, theToy Camera mode creates a rough,amateurish look, while Posterization

reduces the number of colors to makea vivid, high-contrast statement.

One-touch movie access

With one press of the MOVIE button, NEX-7

is ready to roll. The camera immediately

enters movie recording mode regardless ofwhether you were shooting photographs

continuously, in single-frame mode ornot at all. Its the quick and easy way tocapture every movie-making opportunity.

Clip-on LCD MonitorCLM-V55

Stereo MicrophoneECM-ALST1


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Control dial L

Control dial R

Navigation button

Control wheel

Dial your way to fine-tuned perfection

INAVI Navigation made simple

ny proudly introduces TRINAVI, annovative new approach to camera

eration that enables faster and moreuitive fine-tuning of camera settings.rough the use of a navigation button

d three easily accessible dials, it virtuallyminates the need to hunt through menuerarchies to find desired settings. You

mply press the navigation button locatedxt to the shutter button to select a majorttings category (Exposure Settings, Focus

ttings, White Balance Settings, D-Rangettings, Creative Style Settings, etc.). Thene the three dials on the top and back

the camera to quickly and easily adjustrameters as desired. Only parametersated to your chosen category are

played to ensure simple operation. WithNAVI, operation is always satisfying. Youend less time searching for settings and

ore time expressing your creative vision.

Customizable navigation button

NEX-7 makes it easy to customize whatcategories are selectable with the

navigation button. By default, ExposureSettings, Focus Settings, White BalanceSettings, D-Range Settings and Creative

Style Settings are selectable. But PictureEffect Settings and Custom Settings which lets you assign parameters to

the three dials from a list of alternativesincluding ISO and Metering Mode canbe chosen to replace other categories

(except Exposure Settings). Moreover, thecategories can be customized to appearin any order you like.

1

2

3

4

Focus Settings

White Balance Settings

D-Range Settings

Creative Style Settings

Exposure Settings

Picture Effect SettingsCustom Settings

Navigation button

Navigation button

Navigation button

Navigation button

The order of categories can be customized.

FocusSettings

White BalanceSettings

D-RangeSettings

Creative StyleSettings

Picture Effect

Settings

CustomSettings

P m od e P ro gr am Sh if t

Exposurecompensation

A mode Aperture

S mo de S hu tt er sp ee d

M mode Shutter s peed Aperture

A F m od e A F a re a m od eFocusing area

(horizontal)Focu

(v

MF modeEnlarging area

(vertical )Enlarging area

(horizontal)Enlar

(v

Modes(AWB, Daylight, Shade,

Cloudy, Incandescent,

Fluor.: Warm White,Fluor.: Cool White,

Fluor.: Day White,

Fluor.: Daylight, Flash,

C.Temp./Filter, Custom)

Amber-bluecolor tone Greenco

Modes

Option

adjustment No item

DRO level/HDR level(incl. Auto)

Exposurecompensation

Image styleAdjustment

(contrast, saturation,

sharpness)

Co

Sat

Sha

Control dial L Control dial R Cont

ExposureSettings

Note:Pressing the center of the control wheel or bottom so

changes the magnification.

Custom Settings lets you assign any of the following paramcontrol dials and control wheel:Exposure Comp.,Autofoc

Metering Mode,White Balance,DRO/Auto HDR,Creative S

Effect,Quality,Not Set.


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View every detail with astonishing clarity

Level HistogramDisplay Basic Info

emarkably clear XGA OLED Tru-Finder EVF A world first9

ery detail of your scene is displayedh incredible contrast, clarity and color

curacy on the amazing new XGA OLED-Finder display. Since you can seeactly what will appear in your photo,

cluding defocusing effects that faithfullyect your aperture settings, you can

e-tune every aspect of the foreground

d background to achieve the results yousire. Moreover, viewing is supremely easyany type of lighting an advantage

er LCD monitors that are difficult to view

in bright sunlight and optical viewfindersthat are difficult to view in the dark.

This viewing ease makes it simpler toconcentrate on the scene, adjust settingsand shoot without removing your eye from

the finder.

The backlight-free design of OLED

technology delivers incredible contrast(10 times greater than high performanceLCD electronic viewfinders) and

dramatically broadens the dynamic

range. Accelerated OLED response alsovirtually eliminates both motion blur and

residual images when tracking movingobjects or displaying recorded movies.Slim unit dimensions gave Sony extra

freedom to achieve advances like awide 33.1 viewing angle, high 23.3mmeye-point and 100% frame coverage. A

high-precision 2,359K dot resolution allowsfine-adjustment of focus via MF Assist.

ariable information display

e OLED viewfinder clearly displaystailed shooting information at high XGAolution for quick and easy reading.

u can display the data in your choicethree display modes (Display Basico, Level or Histogram) by pressing DISP.

e level gauge indicates whether themera is level in the horizontal and front-ck directions. The histogram displays

e luminance distribution of pixels in theage, which can be adjusted throughposure compensation.

8 LCD display modes

When viewing the LCD, you can displayshooting information in your choice of

8 convenient display modes (GraphicDisplay, Display All Info., Big Font SizeDisp., No Disp. Info., Live View Priority, Level,

Histogram, or For Viewfinder). The selectionprocess is simplified by narrowing downthe choices to your favorite modes with

the DISP Button (Monitor) menu. Thereafter,selecting a mode is as simple aspressing DISP.

Three handy grid displays

Whenever you desire assistance the horizon or achieving a balan

composition, you can overlay onthree types of grids in the viewfinThese include a 3x3 grid that follo

rule of thirds, a 4x4 grid that inclu45-degree lines passing through and a 6x4 grid that simplifies the

of multiple visual elements.

Narrow down the number of selectable modes

Graphic Display Display

Live View Priority Level

Big Font Size Disp. No Disp

Histogram For View

Tiltable Xtra Fine LCD monitorwith TruBlack technology

The big, bright LCD monitor is perfect forshooting both movies and still images.Featuring a crisp 921K dot resolution

and wide 16:9 aspect ratio, this 3.0" LCDmonitor incorporates Sonys originalTruBlack technology to suppress lightreflections and deliver more vibrant colors,

deeper blacks and excellent contrast.Monitor brightness can be adjustedmanually or automatically, and Sunny

Weather mode boosts brightness whenviewing under exceptionally bright light.The monitor also angles approx. 90 up

and 45 down, allowing you to shoot from

unusual perspectives.

Anti-reflective film

Reinforced glass

Resin filling

Generic LCD monitor

with troublesome reflections

TruBlack display eliminates reflections

LCD

Clear protective cover

Tiltable display

Hold the camera high to shoot from above. Or place it

low to the ground for a startling view of life looking up.


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Savor the quality of precision craftsmanship

gid magnesium alloy body

u can depend on the ruggedness ofX-7. High-intensity magnesium alloynels on the top and front provide solid

otection of the lightweight body, whichers a high degree of structural integrityd long-lasting durability.

egantly crafted, intuitive controls

autifully refined dials and buttons are

afted from solid metal for a feeling ofmost quality and anodized for enhancedughness. The flat topmost panel further

ntributes to a highly sophisticated,ified design.

Slip-free rubberized grip

Confident handling is assured bya compact camera body that fitscomfortably in your hand and a durable

grip covered in thick rubber to assureslip-free usage no matter how you holdthe camera.

Meticulous attention to detail

Every minute detail of NEX-7 from easy-to-read button icons to anodized dials witheasy-to-grip ribbed rims demonstrates

elegant craftsmanship and thoroughattention to detail.

Auto-lock Accessory Shoe

This is the first E-mount camera w

Auto-lock Accessory Shoe, whicheasy connection to options incluFlash HVL-F43AM, Macro Twin Flas

HVL-MT24AM and Sync TerminalAdaptor FA-ST1AM.

Built-in flash

When the lighting is dim, this builflash unit with a Guide Number ocan provide the supplemental lig

you need. Combined with high ISsensitivity, it enables shooting in nany environment.


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Open the door to unlimited creativity

Final photo with highlights,mid tones and shadows

properly exposed

HDR Painting

h Contrast Monochrome

tial Color (Blue)

t Focus

Posterization (Color)

Partial Color (Green)

Miniature

Posterization (B/W)

Pop Color

Rich-tone Monochrome

Retro Photo

Soft High-key

Partial Color (Red)

Toy Camera

Partial Color (Yellow)

dd character with Picture Effect

alize your creative potential with Pictureect, a fun and simple way to convert

eryday scenes into exciting works of art.modes with options give you a total ofeffects for endless artistic possibilities.

al-time preview is available for mostects, letting you experiment to satisfyur creative urges. New modes include

R Painting, Rich-tone Monochrome,ft Focus, Soft High-key and Miniature, aique effect that transforms scenes to

ok like photos of miniature models.

e:Some Picture Effect modes cannot be

plied to movies.

Hand-held Twilight

Discover how easy it is to produce night

shots with all the vibrancy of the originalscene.In Hand-held Twilight mode,NEX-7fires off six photos at high speed and

composites them to create one low-noisephoto. Thanks to the excellent performanceof the Exmor sensor and BIONZ image

processing engine, your night shots willsparkle with markedly reduced noise evenwhen shooting without a tripod.

Creative Style

Thirteen Creative Style modes let you adddistinctive looks and moods to photosand movies while you shoot. Choose from

Standard, Vivid, Portrait, Landscape, Sunset,Black & White, Clear, Deep and othermodes depending on the scene. Contrast,

saturation15 and sharpness can also befine-tuned to get just the right look.

Scene Selection

When you select one of eight SceSelection modes to match the tyscene, NEX-7 will automatically a

basic shooting parameters like ashutter speed, white balance anto match the scene. The wide ran

settings Portrait, Sports Action, Landscape, Sunset, Night Scene,Portrait and Hand-held Twilight

just about any shooting situation

Anti Motion Blur

Its easy to prevent blurry results when

shooting in dimly lit settings or attelephoto focal lengths. Simply shoot inthe Anti Motion Blur mode. After taking

six shots at high speed, NEX-7 aligns andcombines them into a single photo byfully leveraging Sonys image analysis and

compositing technologies. This mode alsoimproves portraits by eliminating the needfor a flash.

D-Range Optimizer (DRO)

In tricky lighting conditions, DRO

natural-looking images with optimbrightness and tonal gradation. subjects face is dark, for example

recovers details hidden in the shaand delivers a naturally bright imDRO can even be used effective

continuous shooting and when cmoving subjects. You can shoot imode or manually select from fiv

of compensation.

anage difficult lighting withuto HDR

light in the remarkable depth andalism that Auto HDR mode lendsotos. This mode is ideal for capturing

amatically lit scenes that are difficultrecord conventionally due to greatriances in light and shadow. NEX-7

kes three shots at different exposures e each for highlights, mid tones andadows then digitally combines them

o a single high dynamic range (HDR)oto with rich shadow and highlighttail. For enhanced creative control, you

n set the HDR exposure range to coversteps, from 1 EV to 6 EV.

Sweep Panorama mode in 2D or captivating 3D

Simply press the shutter button andsweep the camera in a smooth arc, either

horizontally or vertically. NEX-7 takes aseries of shots then stitches them together

into a seamless, high-resolution panoramicphoto ready for large-format printing

or HDTV playback. And now theres 3DSweep Panorama mode, which produces

dynamic 3D panoramas for play3D-compatible HDTVs.14

Exposure for mid tones

Exposure for highlights

Exposure for shadows

Landscape

Sunset

With D-Range

Optimizer (Auto)Without D-Ran

Optimizer


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Discover unrivaled freedom and flexibility

MF Assist on(5.9x magnification)

st and precise MF Assist

hen your creative vision demandstremely fine-tuned focusing, the MF

sist function delivers all the precisionmanual focusing at a magnifiedw. Simply press the AF/MF button to

ect the MF mode. Or choose the DMFrect Manual Focus) mode and startletting the sophisticated AF system

hieve nearly the focusing results yousire. Then fine-tune the focus with the

cusing ring in either mode. As soon as

u adjust the ring, the MF Assist functionnds a helping hand by enlarging thertion of the composition on which

cus is being performed, making it a

ap to obtain razor-sharp focus. Choosem two magnifications 5.9x or 11.7xdepending on the subject you are

ooting. The remarkably convenient MFsist function is an especially big helpring macro photography or when

ooting at large apertures.

1200-zone metering

Advanced 1200-zone metering deliversprecise exposures, deftly handling the

most difficult lighting situations with ease.Employing a sophisticated scene analysisalgorithm and BIONZ image processing,

the system evaluates light levels and colordistribution, then calculates exposure tosuit each image. You can also lock the

exposure by simply pressing the AEL button.

Anti-dust system

Advanced dust resistance helps minimizephoto blemishes. A special static-free

coating on the image sensors opticalfilter helps prevent dust from adhering. Thefilter is vibrated ultrasonically every time

the camera is switched off to dislodge anydust particles that settled on its surface.Ultrasonic vibration can also be activated

manually at any time.

Bundled software and conne

A full software suite including P(Picture Motion Browser)18 and ne

Data Converter simplifies contmanagement, photo editing andon your personal computer.

You can also enjoy watching youand movies on various types of c

devices, including Sony BRAVIA

Blu-ray Disc players, VAIO comand Sony PlayStation systems w

lets you navigate with speed andvia PlayMemories software (for photos, panoramic images and

images) or Filmy19 software (fo

AVCHD movies).

Daylight white balance

aking function on

ely focused image Precision Digital Zoom at 10x magnification

eaking function for focusonfirmation

ake sure your subject is properly focusedh the Peaking function. This detects

e most sharply reproduced area of the

age and highlights it for confirmation.th the level of sensitivity and highlightlor are adjustable.

Precision Digital Zoom

Even when youve maxed out the reachof a telephoto zoom lens, you can still

get closer with Precision Digital Zoom.Delivering up to 10x magnification of thecentral area of the frame, this convenient

feature works with any E-mount or A-mountlens16, including fixed-focal length lenses.

Auto/manual white balance

Easily control the colors of your photosand movies with auto or manual white

balance adjustment. Select Auto or oneof nine presets for lifelike colors no matterwhat kind of scene you are shooting. Then

manually adjust amber-blue or green-magenta color tones on a color chart tofurther tweak the color. Or switch to the

C.Temp./Filter mode and select a desiredcolor temperature. All adjustments changethe color of the displayed image in real-

time, making it easy to add a charmingwarmth to a candlelit moment, pump upthe violet in a brilliant sunset, or inject a

soothing blue calm to a mountain lake.Custom settings can also be saved inmemory for later use.

Precise exposure even in difficult lighting

NP-FW50

Multi-slot memory card support

NEX-7's media card slot supports MemoryStick DuoTM and Memory Stick Pro HG

DuoTM as well as SD, SDHC, SDXC andEye-Fi media.

New lens shading and aberrationcompensation

NEX-7 automatically compensates forthe shading and aberration char-acteristics of the particular lens you

mount, ensuring optimal shootingresults. Utilizing embedded data withinthe camera on every E-mount lens, it

provides optimal compensation everytime for peripheral shading, chromaticaberration and distortion each of which

can be activated or deactivated throughthe menu.

A host of playback features

Enjoy your photos and movies to the maxwith NEX-7s playback features. You canenlarge images for closer inspection, view

Sweep Panorama images, and listento movie sound with the built-in speaker.Other features include index view for

viewing content by date and variousslideshow styles.18

Long-lasting powerful battery

Improved battery performance lets youtake up to 430 (approx.) still images17 andenjoy longer shooting and playback times

on a single charge.

Image sensor

Optical filterwith anti-static

coating

Dust particlesdislodged by

vibration

Image Data Converter

PlayStation3

BRAVIA HDTV


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Achieve your creative visionwith Sony lenses

Mount AdaptorLA-EA2EW

terchangeable lens flexibility

pen the door to your creativity with withmpact, high-performance Sony E-mount

d A-mount lenses.16 The superb opticalrformance of these lenses makes them

eal for shooting both photos and movies.

ny A-mount lenses

the power of over 30 A-mount lenses m fisheye and ultra wide-angle to

acro and super telephoto models isurs to enjoy once you add an optional-EA2 or LA-EA1 mount adaptor. The

w Mount Adaptor LA-EA2 even featuresanslucent Mirror Technology that enablesper-fast, high-performance full-time

ase-detection AF during still andovie shooting.

A selection of fine optics for

any situation or subject

E 16mm F2.8(SEL16F28)

Only compatible with SEL16F28.

Ultra Wide Converter (VCL-ECU

Only compatible with SEL16F28.

Fisheye Converter(VCL-ECF1)

E 18-200mm F3.5-6.3 OSS(SEL1

E 18-55mm F3.5-5.6 OSS(SEL18

This ultra lightweight macro lens offers a minimum focus distance of 3.7"(9.5cm). The quiet autofocus drive and rugged aluminum-alloy body make itan outstanding choice for nature photography.

1/2500 sec.,F3.5,ISO 100, Daylight white balance

E 30mm F3.5 Macro(SEL30M35)

A fast mid-range telephoto model well suited for portraits, this lens creates

lovely defocused backgrounds through an ideal combination of focal lengthand circular aperture. Built-in image stabilization and a wide maximumaperture deliver exceptional low-light performance.

1/1000 sec.,F1.8, ISO 200,Auto white balance

E 50mm F1.8 OSS(SEL50F18)NEW

This slim telephoto zoom lens weighs only 12.2 ounces (345g) and beautifullycomplements the SEL1855. With outstanding optical performance over the entirezoom range, its an excellent choice for portraits, sports and nature photography.

E 55-210mm F4.5-6.3 OSS(SEL55210)NEW

1/1250 sec.,F8,ISO 400, Daylight white balance

This fast, wide-angle Carl Zeiss lens is ideal for landscapes, cityscapes and

group photos. The wide maximum aperture and superb optics also make itsuitable for shooting in dimly lit settings. A minimum focus distance of 6.3"(16cm) provides close-up capability as well.

1/2000 sec.,F8, ISO 400,Auto white balance

Sonnar T* E 24mm F1.8 ZA(SEL24F18Z)NEW


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Give your photography a professional edge

nar T* 85mm F1.4 ZA (SAL85F14Z),Mount Adaptor LA-EA2,1/640 sec.,F9, ISO 400,Auto white balance

Translucent Mirror Technologydelivers super-fast phase-

detection AF during both still

and movie shooting.

ew mount adaptor for Sonymount lenses

easy to combine all the power of

mount lenses with all the conveniencethe compact NEX-7. Simply add the new

ount Adaptor LA-EA2, which incrediblycludes award-winning Translucent Mirror

chnology. It lets you take full advantage

most A-mount lenses from fisheyed ultra wide-angle to super telephoto,

cluding our acclaimed G Lens seriesd Carl Zeiss lenses.

es:

ompatible with NEX-5,NEX-3, NEX-C3,NEX-VG10

nd NEX-FS100 after firmware update.

ot compatible with teleconverters.AF notupported with the STF lens.

Guide Number of 24(combined, 24mm, ISO100, meters).

Filter Diameter: 49mm, 55mm

Macro Twin Flash Kit

HVL-MT24AM

90 90

Guide Number of 43 (105mm, ISO100, meters)

Quick Shift Bounce for optimum angle at various camera orientations

Wireless ratio control 22-step power level switching

Flash

HVL-F43AM

Compact body

Guide Number of 20(50mm, ISO100, meters)

Easy operation

Switching between bounce

and direct flash settings

Raising the body turns thepower on

Guide Number of 58(105mm, ISO100, meters)

Quick Shift Bounce foroptimum angle at various

camera orientations

Wireless ratio control

Large LCD panel

Flash

HVL-F20AMFlash

HVL-F58AM

Shotgun Microphone

ECM-CG50Clip-on LCD Monitor

CLM-V55Bracket

VCT-55LH

150

8

Hot Shoe Adapter

FA-HS1AMStereo Microphone

ECM-ALST1

Filter Diameter: 49mm, 55mm

Ring Light

HVL-RLAM

Expand your possibilities

As the first E-mount camera with lock Accessory Shoe, NEX-7 open

possibilities by providing a fast aconnection to a wide range of aaccessories including Ring Light

Macro Twin Flash Kit HVL-MT24AM5" Clip-on LCD monitor CLM-V55 Stereo Microphone ECM-ALST1.


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Controls and dials

Remote sensor

AF illuminator/Self-timer lamp/

Smile Shutter lamp

Microphone

Lens release button

Tripod receptacle

Battery/Memory card cover

Number of recordable still images(Memory card formatted with this camera,image

aspect ratio 3:2)2 GB 4 GB 8 GB

Standard 335 680 1350

Fine 205 410 830

Extra Fine 100 200 405

RAW & JPEG 54 105 220

RAW 74 145 300

Recording time for movies(Memory card formatted with this camera,in hourand minutes)

2 GB 4 GB 8 GB

60i 24M (FH) 10 m 20 m 40 m

60i 17M (FH) 10 m 30 m 60 m

60p 28M (PS) 9 m 15 m 35 m

24p 24M (FX) 10 m 20 m 40 m

24p 17M (FH) 10 m 30 m 60 m

1440 x 1080 12M 20 m 40 m 80 m

640 x 480 (VGA) 3M 70 m 145 m 295 m

Recommended memory card for movie recordinPRO Duo (Mark2),Memory Stick PRO-HG Duo

card/SDHC memory card/SDXC memory card (C

The numbers in the table above show the approx

recordable time obtained by totaling all movie file The size of a movie file is limited to approx.2 GB.

The maximum length of time you can shoot cont

about 29 min.

Capacity will vary based on image recorded.

Accessories System Chart

HDMI CableDLC-HEM15/30

Accessory KitACC-HDFW

HDMI Cable

Accessory KitHDMI Cable (Mini)

Approx. 6.5"DLC-HEM20

RechargeableBattery PackNP-FW50

Microphones / Monitor

Clip-on LCDMonitorCLM-V55

StereoMicrophoneECM-ALST1

ShotgunMicrophoneECM-CG50

BracketVCT-55LH

Lens Accessories

CircularPL FiltersVF-49CPAM /67CPAM

ND Filters [8x]VF-49NDAM/67NDAM

MC ProtectorsVF-49MPAM /67MPAM

Rear LensCap

ALC-R1EM

Battery / Charger / AdaptorLCD Protect Semi Hard SheetPCK-LM1EA

RemoteCommanderRMT-DSLR1

(still imagesonly)

LCD ProtectSheetPCK-LS1EM

Eyepiece CupFDA-EP10

Body CapALC-B1EM

Shooting Accessories

Rechargeable Battery PackNP-FW50

AC AdaptorAC-PW20

Flashes / Flash Accessories

FlashHVL-F58AM

Ring LightHVL-RLAM

External BatteryAdaptor for FlashFA-EB1AM

Multi Flash CableFA-MC1AM

Off-cameraCable for FlashFA-CC1AM

Extension Cablefor FlashFA-EC1AM

Triple Connectorfor FlashFA-TC1AM

Sync TerminalAdaptorFA-ST1AM

Hot ShoeAdaptorFA-HS1AM

Macro Light AdaptorFA-MA1AM

Off-camera Shoefor FlashFA-CS1AM

Macro Twin Flash KitHVL-MT24AM

FlashHVL-F43AM

FlashHVL-F20AM

Memory StickPRO-HG Duo "HX"/Memory Stick PRODuo Mark 2

SD MemoryCard

Memory Cards

MountAdaptorLA-EA2

MountAdaptorLA-EA1

USB terminal

Hook forshoulder

strap

HDMI

terminal

Microphonejack

Control wheel

Soft keys

Flash pop-up button

MOVIE button

AF/MF & AEL button

AF/MF & AEL switch lever

Playback button

LCD monitor

Diopter-adjustmentdial

Eyepiece sensor

Viewfinder

Light sensorFlash

Auto-lock Accessory Shoe

Control dial L

Control dial R

Navigation button

Shutter button

Image sensor position mark

ON/OFF (Power) switch

Cases & Straps

Soft Carrying

CaseLCS-SC21

Back PackLCS-BP2

ShoulderStrapSTP-XH70

Shoulder StrapSTP-XS3

Soft CarryingCaseLCS-ELC7

Lens CaseLCL-140AM /90AM/60AM

Soft CarryingCaseLCS-EMC

Soft Carrying Case

LCS-ELC7

LensJacket

Body Case

Shoulder Strap

STP-XH70Shoulder Strap

STP-XS3

NEW

NEW NEW

NEW

NEW

NEW

NEW

NEW

NEW

NEW

NEW

Front Lens CapALC-F49S /ALC-F67S

NEW

Battery ChargerBC-VW1

Soft CarryingCaseLCS-BBF

Soft CarryingCaseLCS-EMF

Soft Carrying

CaseLCS-SC8

NEW

NEW

Meet every need withwide-ranging accessories


17/17

General

Camera type Interchangeable-lens digital camera with built-in flash

Lens compatibility Sony E-mount lenses

Image sensor

Type APS-C size (23.5 x 15.6 mm),Exmor APS HD CMOS sensor with primary color filters

Number of pixels (approx.) 24.3 megapixels (effective),24.7 megapixels (total)

Image sensor aspect ratio 3:2

An ti -d us t s ys te m C ha rg e p ro te ct io n c oa ti ng o n o pt ic al f il te r a nd u lt ra so ni c v ib ra ti on m ec ha ni sm

Recording system (still image)

Recording formatJPEG (DCF Ver.2.0,Exif Ver.2.3,MPF Baseline compliant),RAW (Sony ARW 2.3 format),3D MPO (MPF Extendedcompliant)

Image size(pixels)

3 :2 a sp ec t r at io L :60 00 x 4 00 0 (24M),M:4240 x 2832 (12M),S:3008 x 2000 (6M)

1 6:9 aspe ct r at io L :60 00 x 33 76 (20M),M:4240 x 2400 (10M),S:3008 x 1688 (5.1M)

Sweep PanoramaWide:horizontal 12416 x 1856 (23M),vertical 2160 x 5536 (12M),Standard:horizontal 8192 x 1856 (15M),vertical 2160 x 3872 (8.4M)

3D SweepPanorama mode

Wide:7152 x 1080 (7.7M),Standard:4912 x 1080 (5.3M),16:9:1920 x 1080 (2.1M)

I ma ge qu al it y m ode s R AW, RAW & J PE G, JP EG F in e, JP EG St an da rd

Picture Effect11 modes (15 effects):Posterization(Color,B/W),Pop Color,Retro Photo,Partial Color (R,G,B,Y),High ContrastMono,Toy Camera,Soft High-key,Soft Focus,HDR Painting,Rich-tone Mono, Miniature

Creative StyleStandard,Vivid,Neutral,Clear,Deep,Light,Portrait,Landscape,Sunset,Night Scene,Autumn leaves,Black &White,Sepia (Contrast -3 to +3 steps,Saturation -3 to +3 steps,Sharpness -3 to +3 steps)

Dynamic range functionsOff,Dyn amic Range Optimizer (Auto/Level),Auto High Dynamic Range:Off,Auto Exposure Difference,ExposureDifference Level (1-6 EV,1 EV step)

Color space sRGB,Adobe RGB

Recording system (movie)

Recording format AVCHD Ver.2.0 (Progressive)/MP4

Video compression MPEG-4 AVC (H.264)

Audio recording format Dolby Digital (AC-3)/MPEG-4 AAC-LC

Image size(pixels)

NTSCAVCHD:1920 x 1080 (60p/28 Mbps/PS,60i/24 Mbps/FX,60i/17 Mbps/FH,24p/24 Mbps/FX,24p/17 Mbps/FH)

MP4:1440 x 1080 (30 fps/12 Mbps),640 x 480 (30 fps/3 Mbps)

Media

MediaMemory Stick PRO Duo,Memory Stick PRO-HG Duo,SD memory card,SDHC memory card,SDXC memory card

Slot Multi slot for Memory Stick Duo /SD memory cardNoise reduction

Long exposure NR:On/Off,available at shutter speeds longer than 1 sec.,High ISO NR: High/Normal/Low

White balance

ModesAuto WB,Daylight,Shade,Cloudy,Incandescent,Fluorescent,Flash,C.Temp 2500 to 9900K,C.Filter (G7 toM7 15-step,A7 to B7 15-step),Custom,WB micro adjustment

Focus system

Type Contrast-detection AF

Focus point 25 points

Sensitivity range EV 0 to EV 20 (at ISO 100 equivalent with F2.8 lens attached)

Focus modes Autofocus, DMF (Direct Manual Focus),Manual Focus

AF modes AF-S:Single-shot AF,AF-C:Continuous AF

Focus area Multi Point (25 points)/Center-weighted/Flexible Spot

Other featuresTracking Focus,Predictive control,Focus lock,AF micro adjustment,Eye-start AF (only available with optionalLA-EA2)

AF illuminator Built-in LED

AF il lu mi na to r r an ge (a pp ro x. ) 0 .5 m - 3. 0 m (E 18-55mm F3.5-5.6 OSS)

Exposure control

Metering type 1200-zone evaluative metering

Metering sensor Exmor APS HD CMOS sensor

Metering sensitivity EV 0 to EV 20 (at ISO 100 equivalent with F2.8 lens attached)

Metering modes Multi-segment, Center-weighted, Spot

Exposure modes iAUTO,Programmed AE (P),Aperture priority (A),Shutter-speed priority (S),Manual (M),Sweep Panorama,3DSweep Panorama,Anti Motion Blur,Scene Selection

S ce ne S el ec ti on P or tr ai t, L a nd sc ap e,M ac ro ,Sp or ts Act io n,S unset ,N ig ht P or tr ai t,N i gh t S ce ne ,Ha nd -hel d Twi li gh t

Exposure compensation +/- 5.0 EV (in 0.3 EV steps)

Bracketing 3 continuous exposures in 0.3 or 0.7 EV steps

AE lock AE is locked when focus is locked.

ISO sensitivity(Recommended Exposure Index)

ISO 100-16000,AUTO (ISO 100-1600)

Viewfinder

Type 0.5" XGA OLED, electronic viewfinder

To ta l num be r o f d ot s ( ap pr ox .) 2 ,3 59 ,2 96 d ot s

Brightness control Auto/Manual (3 steps between -1 and +1)

Field coverage Approx. 100%

Magnification Approx. 1.09x (with 50 mm lens at infinity,-1 m -1)

Diopter adjustment -4.0 m-1 ~ +1.0 m-1

Eye point Approx .23 mm from the eyepiece lens, 21 mm from the eyepiece frame at -1 m-1 diopter (CIPA standard)

Display Disp. Basic Info, Level, Histogram

Real-time image adjustment display Exposure Comp.,White Balance,Creative Style

LCD monitor

Type 3.0" wide,TFT, Xtra Fine LCD monitor with TruBlack technology

N um be r o f d ot s ( ap pr ox . to ta l) 9 21 ,6 00 do ts

Brightness control Auto, Manual (5 steps between -2 and +2),Sunny Weather mode

Field coverage Approx. 100%

Adjustable angle Up approx. 90 degrees, down approx. 45 degrees

Display contentsGraphic Display,Display All Info.,Big Font Size Disp.,No Disp.Info., Live View Priority,Level,Histogram,For viewfinder

Real-time image adjustment display Exposure Comp.,White Balance,Creative Style

Focus checkMF Assist (5.9x,11.7x )

Peaking (Level:High/Mid/Low/Off,Color:White/Red/Yellow)

Other features

S mi le Shu tt er t ec hno lo gy Sm ile Sh ut ter (selectable from 3 steps),Help Guide

Digitial zoom

Type Precision Digital Zoom, 1.1x-10x

Shutter

Type Electronically c ontrolled, vertical-traverse, focal-plane t ype

Shutter speed 1/4000 to 30 sec., Bulb

Flash sync. speed 1/160 sec.

E le ct ro ni c f ro nt c ur ta in shu tt er Ye s,O n/ Of f

SteadyShot INSIDE (image stabilization)

Type Not supported (image stabilization supported by lens )

Flash

Type Built-in flash

Guide No. 6 (in meters at ISO 100 equivalent)

Flash coverage Field of view up to 18mm (indicated on the lens),27mm (35mm format equivalent)

Control Pre-flash TTL

Flash compensation +/- 3.0 EV

Flash modes Flash off, Autoflash, Fill-flash, Slow Sync., Rear Sync.

Recycling time Approx. 4 sec.

E xt er na l f la sh So ny S ys te m Fl as h c omp at ib le w it h A uto -lo ck A cce ss or y S ho e

Wireless control Supported on external flash

Drive

ModesSingle-shot,Continuous,Speed Priority Continuous,Self-timer (10/2 sec.delay),Self-timer (Cont.)(with 10sec.delay; 3/5 exposures),Bracketing,Remote Cdr (with optional Remote Commander RMT-DSLR1)

Speed (approx.,max.)1 Continuous mode:3 fps,Speed Priority Continuous mode:10 fps

No.of recordable frames (approx.)2 Fine:17 frames,Standard:18 frames,RAW: 13 frames,RAW & JPG:11 frames

Playback

ModesSingle (with or without shooting information), RGB histogram and highlight/shado w warning,6/12-frame indeview,Enlarged display mode (L:16.7x,M:11.8x,S:8.3x),Auto Review (10/5/2 sec.,Off),Image orientation(On/Off),Slideshow,Panorama scrolling,Folder selection (Still),Forward/Rewind (movie),Delete,Protect

Interface

PC interface Hi-speed USB (USB 2.0):Mass-storage,MTP

HD output HDMI mini connector (Type-C),BRAVIA Sync (link menu),PhotoTV HD

Others Auto-lock Accessory Shoe, Microphone jack, Remote sensor

Compatible OS (USB connection) Windows XP3 SP3,Windows Vista4 SP2,Windows 7 SP1,Mac OS X (10.3-10.6)

Audio

Microphone Built-in stereo microphone or ECM-ALST1 / ECM-CG50 (sold separately).

Speaker Built-in,monaural, volume settings in 8 steps

Print

C om pa ti bl e s ta nd ar ds E xi f P ri nt , Pr in t I ma ge Ma tc hi ng II I, D PO F s et ti ng

Custom function

Type Custom key settings

Power

Battery Rechargeable Battery Pack NP-FW50

Still imagesApprox.up to 350 images with viewfinder and up to 430 images with LCD monitor (CIPA standard)Actual performance varies based on settings,environmental conditions and usage.

MoviesApprox.up to 90 min.with viewfinder and up to 100 min.with LCD monitor (1920 x 1080,Approx.17 Mbps)Actual performance varies based on settings,environmental conditions and usage. Battery capacity decreaseover time and use.

External power AC Adaptor AC-PW20 (sold separately)

Weight

With battery and Memory Stick PRO Duo Approx.12.3 oz (350 g)

Body only Approx. 10.3 oz (291 g)

Dimensions

W x H x D (excluding protrusions) Approx.4 3/4 x 2 3/4 x 1 11/16 in. (119.9 x 66.9 x 42.6 mm)

Operating Temperature

Range 32-104 F/0-40 C

Main specifications

* is a trademark of Sony Corporation.* Exmor , BIONZ , BRAVIA , SteadySh ot, VAIO , InfoLithium , Memory Stick , Translucent Mirror Technology , Tru-Finder ,

Memory Stick PRO Duo , and Memory Stick PRO-HG Duo are trademarks or registered trademarks of Sony Corporation.* PLAYSTATION and PS3 are trademarks of Sony Computer Entertainment Inc.* Blu-ray Disc and are trademarks.* AVCHD and AVCHD Progressive , and their respective logos, are trademarks of Panasonic Corporation and Sony Corporation.* SD Logo, SDHC Logo and SDXC Logo are trademarks of SD-3C, LLC.* HDMI, HDMI Logo, and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC in the United States and other countries.* iMovie is a trademark of Apple Computer, Inc., registered in the U.S. and other countries. The Works with iMovie logo is a trademark of Apple Computer, Inc.* All other company and product names mentioned herein are used for identi fication purposes only and may be the trademarks or registered trademarks of their respective owners.* InfoLithium is a lithium battery pack which can exchange data with compatible electronic equipment about its energy consumption

Trademarks & Remarks

System requirements of bundled software

Image Data Converter SR/Image Data Lightbox SR PMB

OS5Microsoft Windows Macintosh Microsoft Windows

Windows XP SP36/Windows Vista SP27/Windows 7 SP1

Mac OS X(10.3 - 10.6)

Windows XP SP36/Windows Vista SP27/Windows 7 SP1

CPU Pentium III 800 MHz or faster

Power PC G4/G5 series(1.0 GHz or faster recommended)Intel Core Solo/Core Duo/Core2 Duo, or faster recommended

Pentium III 800 MHz or faster(For playing/editing HD movies:Intel Core Duo 1.66 GHz or faste/Intel Core 2 Duo 1.66 GHz or faster)

Memory 512 MB or more 1 GB or more512 MB or more/for HD movies,1 GB or more

The 2012 Sony World Photography Awards is now accepting entries until January 4, 2012. For more details, visit the websat www.worldphoto.org.

2011 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibitedAll other trademarks are trademarks of trademarks of their respective owners. Features and specifications are subject tochange without notice.

Specifications and features are based on information available at the time of printing and are subject to change without notice.

1 Speed may vary depending on shooting conditions and memory card in use.

2 When drive mode is set to continuous shooting Hi mode.

3 64-bit and Starter Editions are not supported.

4 Starter Edition is not supported.

5 Compatible operating system: factory preinstalled only.

6 64-bit edition and starter edition not supported. Windows Image Mastering API (IMAPI) v2.0 or later required to create discs.

7 Starter edition not supported.

8 Among consumer cameras as of October 2011.

9 Among compact interchangeable lens cameras.

10 Some Picture Effect modes cannot be applied to movies.

11 Requires Rechargeable Battery Pack NP-FM500H or AC Adaptor AC-PW10AM (all sold separately).

12 Records in 29 minute segments.

13 In meters at ISO 100 equivalent.

14 Requires 3D HDTV, HDMI cable (at least 10.2 Gbps) and active 3D glasses sold separately.

15 Not available when B/W mode or Sepia mode is selected.

16 Adaptor is required for A-mount lenses.

17 Actual performance varies based on settings, environmental conditions and usage. Battery capacity decreases over time and us

18 Not compatible with mac software.

19 Not compatible with 60p movies.

Documents

Nex 7 Brochure Sonyalphanex.blogspot