Deliver A High Performance Workplace with NewsGator

WHY CULTURE MATTERS

….....and Leaderships’ Responsibility to Deliver on the Culture Promise

Deliver A High Performance Workplace with NewsGator

WHY CULTURE MATTERS

• Company Culture is to TALENTED employees as Brand is to POTENTIAL consumers.

Deliver A High Performance Workplace with NewsGator

WHY CULTURE MATTERS1. Differentiator – your competitive advantage - How you do

business – what you’re about – what’s important – what you stand for

2. Talented people (like consumers with cash) want to belong to a company that has the same values

3. Identifying, documenting, aligning the Culture that attracts & retains the type of talent that will help the business win

Culture builds the foundation of team work and defines how people will work together as a team to be more than a collection of talented individuals

Deliver A High Performance Workplace with NewsGator

CULTURE DRIVERS

CULTURE

Values

Leadership

Work Environment

BehaviorsPractices/ Processes

People Programs

Communication

Deliver A High Performance Workplace with NewsGator

LEADERSHIPS’ RESPONSIBILITY

• Deliver everyday on the Culture Promise (like brands must deliver on the product promise)

• Culture Advocates & Caretakers – in how you behave, communicate, and take care of business

• People generally “follow the leader” and that’s YOU

• HR’s role is to deliver to leaders the tools, processes and coaching to help drive the culture

Deliver A High Performance Workplace with NewsGator

•Hard Charging Innovation•Teamwork / Collaboration•Integrity & Fairness•Passion for the Business

•Business Acumen

•Self Development

•Build Strong Relationships •Commitment

To Quality

•Technical / Functional Expertise

•Drive for Results

•Entrepreneurial Sprit

•Make Others Better

•Selling Engine

•Launch Disruptive Products

•Community On-Boarding

•3 Phase Marketing Model •Leadership

As Coaching

•Investments Not Expenses

•Speed & Passion

•Act In a Way That’s Best For The Business

•Closeness To Consumer •Face The Brutal Facts

•Closeness To Customer

•Celebrate Success

Objective: Make Money and Have Fun!

•Intellectual Property

•Business Team Freedom

•Private Ownership

•First to Market

•Fast Adapting