Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | [email protected] |

Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romaniafix: +4021.2095333, fax: +4021.2095662 | [email protected] | www.boom.ro

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NETBRIDGE INVESTMENTS srl subsidiary of NCH Group

managing Boom Adveritising

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7 years in


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GROUP HISTORY : NETBRIDGE / NCH / Broadhurst

7 years in Romanian MarketGroup of Companies : publishers, advertising- Netbridge ( Investments & Development )- Active Soft- Vodanet- iMedia- 500 employees- 40 % of the entire market


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BOOM ADVERTISING : Netbridge Investments

- No.1 in Romanian Online Advertising- Budgets : 2007 : Over 3,5 mil Euro- Representing 150 websites- Audience : 35% market- 20.000.000 impressions served daily- Average 1.000.000 different users daily- Own AdServer ( Softure ) - 35 employees


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Did you Know ?

The Romanian IT&C industry have a tradition since 1957, being the first country in CEE building computers of the first generation CIFA-1957, MECIPT-1961, DACICC-1962 . A powerful industrial sector was created at the start of the 70s, with licences and west-technologies from CII-France, Friden-Holland, Ampex, Memorex, Control Data – USA, having facilities of research, production, service, commerce, computing centers, where were working around 40.000 people. In that period the “made in Romania” computers were sold in Czech Republik, East Germany, Poland, China, Orient. The 70s tehnologies became moral used in 80s, beacause of the non-investing state policy. After 90s started to regenerate.


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THE USERS: who are they ?

Who is the Romanian Internet User ?The Business Romanian UsersRomanian Internet User BehaviourThe evolution of the Internet behaviour in Romania


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THE USERS: who is the Romanian Internet User ?

CIA World Factbook:Internet Hosts : 1.406 millions (2007)Internet Users : 5.063 millions (2006)

5,062,500 Internet Users in August 2007 23.9% from population according to ITU


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THE USERS: who is the Romanian Internet User ?

User Profile•Total Users 3,649,000 (urban, 14+)• Young people constitute the mass of the internet users• In the last year, Internet penetration also grew in smaller urban areas• Highly educated people are heavy Internet users( SNA Focus 2007 )

46,7% use Internet in UE, in Romania only 23.29%22% from europeans use Internet Banking , In Romania only 0,6%Only 10% of Romanian use Internet to find outInformation about goods and services( UE Report 2007 )

50% use e-mail , 66% read news, 70% look entertainment( 12851 people questioned by Trafic.ro, 42 websites )


SNA Focus – National Study Audience

2007


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Companies own computers at the same level as UEAlmost 90% companies have computers75% of the companies use InternetOver 60% use e-mail30% have own websites7% sell or buy onlineOver 95% of SME have computers and use Inernet services (CNIPMMR)

Behaviour : All kinds of users act as the other European Users(Daedalus / Milward Brown study )


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THE PUBLISHERS: what is the user reading

The number of websites. TipologySegment Evolution : News, Business, etcMajor players ; who are they ? Media Groups and their presence

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THE PUBLISHERS: what the user reads

Numbers:Over 200.000 registered domains at RoTLD

53 220 registered, 36.517 active ( monitored by Trafic.ro )

@ 40.000 active domains in totalin Romanian Web

3-5 websites launched daily1 online shop daily

Source: Netbridge Development


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THE PUBLISHERS: evolution / data on request


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NETBRIDGE Group 37% market share publishing

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THE PUBLISHERS: major players

Active Soft vs. Concurenta dupa vizitatori in 2007

iMedia6%

Vodanet6%

netBridge10%

Convergent Media13%

Ringier14%

Intact6%

Realitatea4% Active Soft

15%

MediaPro9%

Internet Corp9%

Neogen8%


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THE PUBLISHERS: Media Groups & Web Presence

RingierConvergent MediaMedia ProIntact GroupRealitatea-CatavencuSanoma HearstEdi Presse

Only WebActiveSoft (Netbridge), Netbridge Development (Netbridge)Internet Corp, NeogenVodanet (Netbridge), iMedia (Netbridge)

3 portals, 2 sport press, 3 news, 1 business, 1 jobs ( top10 ),4 portals, 3 sport press, 5 news, 3 business, 1 jobs, 1 kids, 2 entertainment, 1 media ( top20 )


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THE WEB AGENCIES: who is making the market ?

Players and their evolutionValue of the market. HistoryRelations between agenciesStrategies for agencies


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THE WEB AGENCIES: players

Boom Peak : 24 oct, 19.535.638 banners, 3.937.326 users, 803.989 unique


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25% registered in BRAT, but the major ones are monitored



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Boom Advertising > Netbridge Investments > NCH > Broadhurst ( USA)ARBO Media.net > ARBO Media Group (Germany )Neogen , shares Tiger Global Management ( USA ) and Wouver (Netherlands )Media Pro Interactive > Media Pro > Central European Media Enterprise ( USA ) > Ronald S. Lauder (USA)AdEvolution > MCI Management ( Poland ) [?]InternetCorp (Romania)SMI (Romania)

1st player on this market : 2001, BoomRelations between agencies are good. There is cooperation at 2007 level

The trend for agencies is to evolve into Interactive Agencies, rather than Display Management Brokers



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THE CLIENTS: who is spending money ?

Major Clients; IndustriesCampaigns


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THE CLIENTS: who is spending money ? [ Boom ]

1. Telecommunication ( Vodafone, Orange, Romtelecom, Cosmote, Zapp, UPC, RDS ) 2. Bank & Finance ( ABN Amro, BCR, Reiffeisen, ING, OTP, Allianz, BancPost, Unicredit )3. Auto ( Tiriac Group, AutoItalia, Chevrolet, Toyota, Dacia, Renault, Porsche ) 4. IT ( Sony Ericcson, LG, Germanos, Sony, Panasonic, Nokia, IBM, Hewlett Packard, Xerox, Microsoft, Oracle, Philips )5. FMCG Drinks (Interbrew, Brau Union, Coca Cola, URBB, Pepsi)6. FMCG Beauty&Care ( Unilever, P&G, L’Oreal, Avon )7. Online Shops ( Domo, Emag, K-Tech, UpShop, Flamingo, PC Garage )8. Real Estate ( Adama, Asmita, Colliers, Emerlad Rez. )9. FMCG Food ( Kraft, Perfetti van Melle, Finetti, Dr. Oetker, Wrigleys )10. Tourism & Travel ( KLM, Air France, Wiz Air, J’Info Tours, Ana Group )11. B2B ( Indaco, Transart, Eurocor, Fides, Codecs, Accor, TNT)


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THE CLIENTS: Campaigns

Average Number of campaigns : 100 / month Average Budget of campaign : 3000 Euro

Campaigns :CPM / cost per milleCost-per-clickCPA / cost per action

Best Campaigns 2007 : ING Retirement Funds, L’Oreal,Nestle


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HELPING WEB: Blogging

12.000 active BLOGS ( 14.ooo total )47,9% publish their names, 52,5% surname or nickname ( as global )Over 66% age 21-3565,53% males53% higher educationAlmost 50% in Bucharest21% work in industry, 25% are pupils and studentsOver 30% spnd over 8 hours daily in Internet, 55% under 1 hour at TV65% follow medium of 20 other blogs, over 70% of them personal blogs55% of the bloggers thing the news are credible

( RoBloggers Survey 2007 http://www.timsoft.ro/ejournal/analiza_ro_blogosfera2007.html )

http://www.timsoft.ro/ejournal/analiza_ro_blogosfera2007.html


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HELPING WEB: E-Commerce

E-commerce in Romania. Indicators(2006 Study Underclick.ro for MCTI, 10 month monitored)69.000 transactions, 5.8 mil Euro (online payments)

97% heard about e-commerce29% already bought something online44% considers with medium risk degree39% buy computers and 30% cell phones( Gemius / Mercury )

Value : 400-500 mil Euro, with IT segment around 25% Source ANEC , National Association for E-Commerce


HELPING WEB: E-Banking


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HELPING WEB: Broadband

HELPING WEB: Mobile Phones Penetration

December 2006 – 80,7%June 2007 – 90,5%June 2008 – over 100%(ANRCTI)


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HELPING WEB: IT Market

End 2006 – 1,329 billion USD, 10,2% growth1,1 billion spent in acquisitions, since UE buy servicesSpendings: 69,5% equipments, 12,4% software, 18,1% services2005 ( 51% were software, 25% services )6,6 % only business consultancy (International Data Corp.)

HELPING WEB: Webdesign Market

6 millions Euro100% percent growth every yearNo specialists formation(Kevin Software)


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HELPING WEB: Credit Cards

8,249 millions card registered in Romania8,068 millions in LEI, 181.000 other currenciesBucharest > over 25% market share( june 2006 )

HELPING WEB: Internet Service Providers :980 local ISP

HELPING WEB: ECDL : 20.000 certificates, 53.000 attnded

HELPING WEB: Software & IT Services companies : over 8000 companiesBig centers : Oracle, Siemens, Infineon, Alcatel, Microsoft, Nokia


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HELPING WEB: Qualified personnel

5000 new students qualified every year Brainbench > 1st place in Europe as programming skillsAffected by Digital Divide

HELPING WEB: Romania is Top 10 growth rate in World ITWorld Information Technology and Services Alliance - WITSA/Global Insight - Digital Planet 2006


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THANKYOUFORPATIENCEfind presentation at claudiu.gamulescu.ro

Netbridge Investments / Development ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romaniafix: +4021.2095333fax: +4021.2095662 [email protected]://blog.boom.ro

mailto:[email protected]

http://www.boom.ro/

http://blog.boom.ro/

Documents

Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | [email protected] |