Natura Tooth Paste business plan

8/10/2019 Natura Tooth Paste business plan

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Content

Toothpaste Facts

Demand of Herbal product

Toothpaste - natura

05.11.2014 2natura - as distinctive as you are


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Fact sheet

British Dental Health Foundation states that,

31 per cent of adults have tooth decay.

66 per cent of adults have visible plaque.

29 per cent of adults suffer from regular dental pain.

The Indian Journal of Dental Research stated that a herbalbased toothpaste can control plaque and gingivitis

(inflammation of gums).

According to the World Health Organization (WHO), 80% of the

worldspeople depend on traditional medicine (herbal) for their

primary healthcare needs.


Source: http://www.nationalsmilemonth.org/page/facts-and-figures

http://www.ijdr.in/article.asp?issn=0970-9290;year=2009;volume=20;issue=4;spage=480;epage=482;aulast=George

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3782986/
http://www.nationalsmilemonth.org/page/facts-and-figureshttp://www.ijdr.in/article.asp?issn=0970-9290;year=2009;volume=20;issue=4;spage=480;epage=482;aulast=Georgehttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC3782986/http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3782986/http://www.ijdr.in/article.asp?issn=0970-9290;year=2009;volume=20;issue=4;spage=480;epage=482;aulast=Georgehttp://www.ijdr.in/article.asp?issn=0970-9290;year=2009;volume=20;issue=4;spage=480;epage=482;aulast=Georgehttp://www.ijdr.in/article.asp?issn=0970-9290;year=2009;volume=20;issue=4;spage=480;epage=482;aulast=Georgehttp://www.nationalsmilemonth.org/page/facts-and-figureshttp://www.nationalsmilemonth.org/page/facts-and-figureshttp://www.nationalsmilemonth.org/page/facts-and-figureshttp://www.nationalsmilemonth.org/page/facts-and-figureshttp://www.nationalsmilemonth.org/page/facts-and-figures


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Demand for Herbal Toothpaste?

Many consumers have started to switch over

to natural toothpastes to avoid artificial

flavours that are commonly found in regular

toothpastes.

With the herbal toothpaste, you get natural

herbs and extracts in the form of barks,

roots, plants and leaves which have been

known for centuries to promote good dental

hygiene.


Source: http://herbaltoothpaste.net/
http://herbaltoothpaste.net/http://herbaltoothpaste.net/


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If we dont look after our

teeth who can remember

what might happen?


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Germs

build up in

our mouths to

produce plaque

which sticks to our

teeth.

If the dentistcant repair the

hole the tooth

may be lost

forever.

If we

dont get rid

of the plaque,

holes can appear

in

our teeth.

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What are the key ingredients ?


Sarcandra Glabra

Anti bacterial

Anti inflamatory

Fennel

Anti bacterialRefreshing agent

Papaya Tree Bark

Toothache

Cavities

Ginger Roots

Toothache

Fight infections


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Other Ingredients

Sodium Monofluorophosphate (0.76%) (0.15% W/VFluoride Ion).

Calcium Carbonate

Water

Sorbitol Hydrated Silica

Sodium Lauryl Sulfate

Flavor (Herbal Extract)

Sodium Carbonate

Sodium Hydroxide

Cellulose Gum

Sodium Saccharin



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Why is natura good for you ?

Protects and strengthen teeth's

Fight gingivitis

Reduces plaque

Prevent tooth cavities

Freshens breath

Brightens and whitens teeth



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Target Market

People who areinclined towards

Ayurveda and

herbal care.


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Where can you buy ?



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What is the price ?

Product Quantity PriceRegular Pack 75 ml 1.29

100 ml 1.72

Combo Pack 150 ml (75*2) 2.58



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Promotion

Hoardings

Free samples

Discount offers

Direct Marketing


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Brush. Brush. Gargle. Gargle.

Aahhh!

Wake up in the morning to thisrefreshingly green toothpaste

with exotic herbal ingredients for

tingly fresh breath and all day

protection. This is as good as it

gets.


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Natura has blended Sarcandra

Glabra and Fennel to get a gentle

and an effective toothpaste that

whitens teeth, removes plaque and

freshness your breath.

Try and feel the Cleansensation!


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Ginger roots and Papaya tree bark

soothes oral ailments like

toothaches, inflamed gums, fight

infections and cavities.

I often munch them in the forest.

Thats why I never had a problem

with my pearly whites.


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Your smile...

Our passion...

Healthy teeth...

A beautiful smile...

It is as distinctive as you

are.....


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Other Ingredients


Sr. No

1 Calcium carbonate Mild abrasive Purified calcium from the

earth

2 Glycerine Moistener Vegetable oil

3 Water Consistency Aquifer

4 Hydrated silica Stain removal Purified silica form earth

5 Sodium lauryl sulfate Dispersant Derived from coconut oil

6 Sodium bicarobonate Ph adjustment Purified from earth

7 Sodiummonofluorophosphate

0.76% (0.14% w/v

fluoride ion)

Decayprevention

Fluorspar (calciumfluoride), an ore


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Back up

Sodium Monofluorophosphate (0.76%) (0.15% W/V

Fluoride Ion). Inactive Ingredients: Calcium Carbonate,

Water, Sorbitol, Hydrated Silica, Sodium Lauryl Sulfate,

Flavor (Herbal Extract), Sodium Carbonate, Sodium

Hydroxide, Cellulose Gum, Sodium Saccharin



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Some toxic components of a

toothpaste

Fluorides: in higher levels cause fluorosis

Appear as tiny white streaks or specks

Severe form- mottling of enamel, pitting and cracking

of teeth, black and brown stains.

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Titanium dioxide: if inhaled can cause lung damage

Sodium saccharin: FDA lists it as a possible

carcinogen.


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Toothpaste Ingredients

Abrasives 20%-40%

Solid, insoluble particlesCausing abrasion

Remove debris and residual stain

from teeth

Aluminium oxideCalcium pyrophosphate

Carbonates like sodium

bicarbonate, calcium carbonate

Silica

Binders 2% To provide consistency and shape. Polymers like Carboxymethyl

Cellulose (CMC)

Alginate

Gums

Humectants 20%-

40%

Used in toothpaste to prevent

loss of water and subsequent

hardening of the product upon

exposure to air.

Glycerine

Sorbitol

Polyethylene glycol

Mannitol

Propylene glycol

Sweeteners and 2% each Improve taste of Sweeteners: sodium


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Sweeteners and

Flavors

2% each Improve taste of

toothpaste

Sweeteners: sodium

saccharin, sorbitol,

mannitol, xylitol

Flavours: peppermint,

spearmint, wintergreen,

menthol, cinnamon

Surfactants 1%-2% Produce foam and aid in the

removal of debris.

Sodium Lauryl Sulfate

Sodium N-Lauryl

Polyethylene glycol (PEG)

Fluoride actives Adults:1000-

1450ppm

Children:

Documents

Natura Tooth Paste business plan