CREST & AIM TOOTHPASTEBy: Thao Tran, Sean Gillespie, Von Kaukeano

HISTORYFirst seen in China, India, and Egypt 6,000 years ago or 4000 B.C.

Chinas recipe was made from salt, water, and flower petals in early years

A second recipe found later in Egypt around 400 B.C. was salt, pepper, wet mint leaves, and dried iris flowers

India's recipe consisted of the nectar within the branches taken from indigoes bushes that were also used as the brushes themselves.

EXECUTIVE SUMMERY

Two of the most well-known brands of toothpaste in the U.S. Crest and AimInform on topics such as ingredients, taste, aesthetics, pH levels, and so onThere will also be mentioning of other brands such as Sensodyne, for sensitive teeth, or CrestOur main purpose throughout this report is to inform so that customers can make wise decisions when choosing toothpaste

BENEFITSPrevention of Gum disease

Prevents tarter build up

Prevention of gingivitis

Prevents Dental erosion

COMPARISONHumectants are all same no matter the type of toothpasteSensitivity toothpastes use potassium nitrate to de-sensitize teethHydrated Sillica is present in all toothpasteSodium Lauryl Sulfate is present in all toothpasteWhitening toothpaste uses Sodium Hydroxide

DIFFERENCESDifference in anti-tarter agents Differences in fluoride substances may varyEach toothpaste may have more than one ingredient for each category

MAIN ACTIVE INGREDIENTSFluorideTetra sodium Pyrophosphate (Anti-tartar agents) Sodium Bicarbonate (Baking soda)Triclosan or XylitolDesensitizing AgentsHydrogen Peroxide

PH. COMPARISON

Toothpaste BrandFluoride IngredientpH Estimated levelAcid or BaseCrestStannous Fluoride0.15%7.1BaseAimSodium Fluoride0.8%7.4BaseSensodyneSodium Fluoride0.13%7.14Base

SAGGING BEHAVIOR OF DIFFERENT TYPESToothpaste exhibits a behavior of decreased viscosity with an increasing in stress or agitation In essence the toothpaste begins to sag as it is irritated by squeezing, mixing, brushing, or any other form of contact. This decline in viscosity is known as the sagging behavior of toothpaste. When the toothpaste is not irritated it will not spontaneously pour out of the tube if the cap is removed. The paste only exits the tube when it is squeezed out going from a solid to an extremely thick liquid. Once the stress from squeezing the toothpaste is gone and it says on the brush it enters a semisolid state until it is brushed against the teeth agitating it enough to form a foamy liquid that is later spit out from the mouth.

MARKET RESEARCHWhat the people likethat the average spending limit on one tube of toothpaste is $3.57the 3 favorite flavors are spearmint with 9 votes, wintergreen with 6 votes, and mint with 5 votes. consumers favored an averaged tube size of 10.43 oz.participants prefer smooth toothpaste to crunchy toothpaste.toothpaste with fluoride is healthier or less healthy than toothpaste without fluoride

PERSONAL EXPERIMENTS

Taste test

Appearance Evaluation

NamesCrestAimSensodyneTHAO442SEAN442VON322

CrestAimSensodyneColor of ProductBlue Red WhiteBlue Red WhiteWhite BlueCap DescriptionFlip CapFlip CapRemovableDistinguishable MarkingsRed c in CrestRed Background behind Aim TitleClear blue letteringGroup Rating432

SUGGESTED CHANGECrest and Aim exploit larger markets due to the variety they have within their products

Aim prides itself on being a family friendly product but lacks an appeal to children having only minty and cinnamon flavors.

To increase the target market produce a small variety of fruity and candy flavored products.

WORK CITEDDefinition:Plaque. Teeth dental Information Adults Childen. Dental Care Guide. Dentistry.Web. 29 Oct. 2011HowStuffWorks Chemistry in a Tube of Toothpaste HowStuffWorks Science Web.29 Oct. 2011Periodontal (Gum) Disease :Cause, Symptoms and Treatment. NIDCR Home. NIDCR. Web 02 Nov. 2011SaveYourSmile Inc. Toothpaste-Whats In it? Your Dental Health. SaveYourSmile Inc, 2007.Web. 04 Nov. 2011Viscosity. The Physics Hypertextbook. 2010.25 Mar.2010WEB DENTAL OFFICE Dental Advice for Improved Oral Health. Users Start Page. AbyssDesign, 1998. Web. 02 Nov. 2011What is Centipoise?. Wise GEEK. 15 Mar. 2010. 25 March. 2010Why Is There a Poison Warning on Fluoride Toothpaste?. Fluoride Action Network. Fluoride Action Network, Jan. 2005. Web. 04 Nov.2011