National Trust of Australia (Tasmania)

Strategic Plan2009 – 2014

State Office: Franklin House, 413 Hobart Road, Launceston 7250Phone: 03 6344 6233Fax: 03 6344 4033Email: Admin@nationaltrusttas.org.auWebsite: www.nationaltrusttas.org.au

Strategic Plan 2009 – 2014

Strategies Objectives Progams/Projects InitiativesStrategy 1: Funding 1.1 Debt elimination 1.1.1 Further develop debt reduction program

1.2 Income Diversification 1.2.1 Development and implementation of property and program business plans

1.3 National Trust Endowment Fund development 1.3.1 Further develop National Trust endowment funds

Strategy 2: Heritage Asset Management

2.1 Heritage Property Portfolio development 2.1.1 Development of sustainable & representative heritage property portfolio

2.2 Heritage Asset Management 2.2.1 Development and implementation of Property Conservation Management Plans

2.2.2 Development and implementation of Collection Management Plans

Strategy 3: Engagement Management

3.1 Members and volunteers engagement 3.1.1 Expansion of membership program

3.1.2 Expansion of volunteer program

3.1.3 Maintenance and improvement of member and volunteer communications

3.2 Customers and visitor engagement 3.2.1 Improved understanding of customers and visitors

3.2.2 Development of increased value products

3.3 Maintenance and development of relationships with key stakeholders

3.3.1 State Government

3.3.2 Federal Government

3.3.3 Local Government

3.3.4 Corporate sector

3.3.5 Professional / heritage organisations

3.4 Maintenance and development of community heritage initiatives

3.4.1 Maintenance and development of Community Heritage Program

3.4.2 Development of Community Heritage initiatives

Strategy 4: Capability Management

4.1 Developing management capacity 4.1.1 Increasing management capacity to support asset management and engagement strategies

4.2 Maintenance of the highest standards of corporate governance

4.2.1 Continued maintenance of the highest standards of corporate governance

4.3 Effective application of information technology 4.3.1 Maintain and develop Trust information technology systems

OUR HISTORY

Since 1960 the National Trust of Australia (Tasmania) (“the Trust”) has been actively working towards conserving and protecting our heritage for future generations. The Tasmanian Government has recognised the role of the Trust through legislation, most recently in 2006. The Trust is an independent not-for-profit organisation supported by its members and the community. It is the principal cultural heritage and conservation organisation in our state, and the major operator of house museums and historic properties open to the public on behalf of the Tasmanian community.

OUR VISION

The Vision of the National Trust of Australia (Tasmania) is to ensure that Tasmania’s heritage endures and is valued, understood and enjoyed by successive generations.

OUR MISSION

The Mission of the Trust is to engage the community in identifying, conserving and interpreting Tasmania’s heritage.

OUR CORE VALUES

• Aviable,contemporaryandlargelyself-sustainable organisation.

• Astrategic,dynamicandoutcomefocusedorganisation, with vibrant community based members and volunteers.

• Anorganisationthatrepresentsbestheritagepractice.

• Arolemodelfortheheritagesectorandthecommunity.

• Presentingoutstandingheritageplacesthatofferexceptional visitor experiences.

• Havingstrongrelationshipswiththecommunityand with local, state and federal governments.

• Arespectedorganisationwithastrongandpositive community identity.

• Anenergeticadvocateforheritagewithstrongeducational and promotional programs.

OUR PRIORITIES

Central to the Trust’s ability to achieve its objectives will be establishing its financial sustainability and eventually financial independence. During the next five years the Trust will need to increase and broaden its operational income to support its:-

• RoleasadvocateforTasmania’sculturalheritage.

• Capitalprogramforthemaintenanceandconservation of its properties and collections.

• Communitybasedheritageinitiatives.• Heritageeducationprogramswiththeirfocus

on youth.

Four key strategies have been identified as being the major focus of this five year strategic plan. These four strategies will shape the way in which the Trust develops.

Our four key strategies for the period 2009 – 2014 are:

1. Funding2. Asset Management3. Engagement Management4. Capability Management