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National Support Team AIESEC Hong Kong 2012 What will you gain? Timelines Available positions •Steering team timeline •Extra details of each position •Social Media & Knowledge Management, Campus Recruitment Analyst, Programme Marketing, Statistical Trends Analyst, 334 Steering Team, NTT •Time commitment for each position •Expected benefits from different positions •The expected profiles for different positions
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National Support Team
AIESEC Hong Kong 2012
Content
• Social Media & Knowledge Management, Campus Recruitment Analyst, Programme Marketing, Statistical Trends Analyst, 334 Steering Team, NTT Available positions
• Time commitment for each position Time Commitment
• The expected profiles for different positions Who are we looking
for?
• Expected benefits from different positions What will you gain?
• Steering team timeline
• Extra details of each position Timelines
Available Positions • To connect the CRM, Blog, and website onto 1 platform, creating an
engagement platform for non-AIESECers. The KPI will be the number of hits per day, as well as the number of posts on a daily basis
Social Media and Knowledge Management
• Develop a long-term strategic marketing plan for programme recruitment along with marketing materials following analysis of the market
• Ensure consistent branding across different entities Programme Marketing
• Collect and analyze data on past programme trends – who participates in TMP, TLP, GIP, and GCDP
• Coordinate with other NST for better strategy development Statistical Trends Analyst
• To research the 334 education reform of Hong Kong and formulate strategies and any structural changes necessary to be implemented at the MC and LC level
334 Steering Team
• To formulate and deliver trainings according to the needs of members
• To delivery workshops at National Conferences as needed National Trainers Team
Time C
om
mitm
ent
334 Steering Team
Feb 2012 – Dec 2012
Statistical Trends Analyst
Feb 2012 – July 2012
National Trainers Team
Feb 2012 – Jan 2013
Programme Marketing
Feb 2012 – July 2012
Social Media & Knowledge Management
Feb 2012 – July 2012
Who are we looking for?
Statistical Trends Analyst
Wants to gain an understanding of how membership experiences and backgrounds factor into organizational change management
Understanding of and ability to conduct basic data collection
Ability to see trends and connect to future strategies
Who are we looking for?
Steering Team (led by MCVPTM)
MCP 2011-12
(Hamilton Le)
Year 1 university students
Outgoing LCVPs and
LCPs
A variety of
profiles!
Who are we looking for? - NTT
Leadership experience preferred
Ability to conduct public speaking
Ability to formulate trainings according to needs
Who are we looking for?
Social Media & Knowledge Management
Knows usage of social media
IT skills preferred (not required)
Experience in PR preferred (not required)
Who are we looking for?
Programme Marketing
•Long-term understanding
•External relevance awareness
•Understanding of the relevance of branding to the student market for AIESEC Hong Kong
What will YOU gain?
• Truly international working environment
• Experience in organizational change management
• Holistic understanding of societal trends
• Experience in formulating an organization’s strategic development
• NTT: Experience in delivery trainings and facilitation
334 Steering Team Timeline
Early February: Formation of the
team, team bonding
Mid- to late February:
Research the 334 reform at the
secondary school level
February 15 - 29: Research the 334
reform at the university level
March 1 - 8: Produce report on the findings of the 334 reform, and
their possible implications for
AIESEC Hong Kong
March 9 -30: Discuss local reality of MC and LCs, formulate potential
structural or processes changes necessary
334 Steering Team Timeline
March 31 – April 15:
Work with the incoming MC and LC VPs on how the
334 reform changes will figure into the
1213 plans, including EwA plans
April 15 – May 15:
Support GIP and GCDP OGX to
prepare them for re-integration into the 334 structures
in the fall
May 15 – July 1:
Formulation of recruitment strategies, university
partnerships, and identifying target student markets
July 1 – August 1:
Coordinating with universities, LCs, and other NST to ensure consistent branding during
recruitment; carry out relevant EwA
activites
August 1 – September 1:
Formulation of necessary induction
materials for 334 cohort
334 Steering Team Timeline
September 1 – October 1:
Support for 334 cohort recruitment and relevant fall conference (formerly NLDS)
session content
October 1 – October 15:
With OGX, formulation of and support for larger student market involvement and
engagement
October 15 – December 31: Formation of university and
external partnerships for greater membership
engagement and leadership development, as
recommended by the initial 334 report
Social Media and Knowledge Management
Please refer to included pdf file
Programme Marketing
• How to increase our relevance to the RIGHT student market
• How to develop our TMP and TLP products
TM
• How to increase our impact in the student market through exchange
• How to brand OGX as GCDP and GIP recruitment separate from TMP and TLP
OGX
Statistical Trends Analyst
This NST position will be responsible for collection of data regarding the 4 experiential learning development (ELD) programmes.
Using this data, the statistical trends analysis will help to track past patterns of AIESEC Hong Kong, and develop strategy on furthering organizational growth
National Trainers Team
• Currently there is a rough required trainings timeline for both TMP and TLP, as drawn up by the VP TMs. It still needs editing pending further discussion. See attached files.
