VideoLink LLC | 1230 Washington Street | West Newton, MA 02465 | videolinktv.com

Challenge Integrating video into the marketing plan. Scaling the video production process. Minimizing the inconvenience of live TV appearances.

Solution On-site HD ReadyCam system and video production services from VideoLink.

Results Tripled client participation in conference calls. Dramatically improved customer relationships. E�ciently produce two or more videos per month. Increase in portfolio managers productivi� and decrease in

travel expenses.

Since it's launch in 1998, VideoLink's ReadyCam on-site studio has achieved extraordinary success by o�ering experts and executives live access to world-wide media outlets using professional video capabilities without ever leaving their o�ces. Today, this versatile video studio is used for both live video broadcasts and recorded video.

National financial firm advances vision for customer-centric marketing using the video.

Firm uses video to improve customer relationships and investment professionals performance.

"For those companies with li�le to no video capabili-ties or experience, the ReadyCam studio provides an e�ective and easy to manage video production solution. Even large enterprises with existing in-house video capabilities find that this solution is ideal for a range of projects."

CLIENT CASE STUDY

Lloyd Bunting Senior Vice President, Sales and Marketing VideoLink LLC

HD Video CaptureLive TV AppearancesOn-site Video StudioRemotely Operated

617-340-42000

Enable executives and experts to appear on live TV without leaving the o�ceScalable video production model eliminates barriers to producing videoIn-house HD video production capabilities without additional video expertise

Live TV Interviews.

In-house Video Content Creation.

Navigating the transition from traditional marketing to digital marketing is easier with video.

The core concept behind the ReadyCam is simple. The demand for experts on innumerable TV shows in the financial and busi-ness media is constant, and the visibili� this o�ers them and their companies is invaluable. But their time, too, is precious. Interrupting the workday to leave work for a video production facili� or TV studio is disruptive. Rather than asking experts to come to an external studio, the ReadyCam brings the studio to them. When calls come to o�er comment on the day's events, they just walk down to the studio setup at their own facili�. They step in, make their on-air appearance, and are soon back to work. The shoot is remotely-operated by VideoLink professionals located in one of the operations centers o�-site.

"Our latest full high-definition camera extends dynamic range and low light capabilities to produce an even be�er image under non-studio conditions," said Lloyd Bunting, Senior Vice President, Sales and Marketing, VideoLink LLC.

Bunting added that though originally designed for live television feeds, the ReadyCam is also used for in-house production to create videos for a wide range of uses.

"For those companies with li�le to no video capabilities or experi-ence, the ReadyCam studio provides an e�ective and easy to manage video production solution. Even large enterprises with existing in-house video capabilities find that this solution is ideal for a range of projects," said Bunting. Enterprise clients use their systems for rich-media video webcasts, thought leadership communications, and timely corporate announcements for both internal and external audiences.

At a Boston-based investment management firm, the ReadyCam has made it simple to create a digital presence. "Our external communications had been strictly old-school relying on in-person meetings, conference calls, printed articles and the like," said their VP of Marketing. "This past year, we've transformed all that using the high-definition ReadyCam system."

VideoLink LLC | 1230 Washington Street | West Newton, MA 02465 | videolinktv.com

CLIENT CASE STUDY

The marketing executive said that easier live TV appearances is only part of the picture when it comes to understanding just what the ReadyCam delivers for corporate communications. The biggest advances have come from in-house video production. "In the past, our regular web-ex calls with clients forced them to dial-in at a predetermined date and time. Providing the same information in a video allows them to connect on-demand. We've tripled participation by le�ing our clients connect on their sched-ule." Opting for online video has other advantages for the firm as well. "Video vastly enhances the relationship our portfolio managers have with our clients. Being able to see their portfolio manager creates a greater sense of connection than just listening in on the call. We're in the relationship business and the video quali� we get from the ReadyCam system, adds an emotional dimension that we really just can’t get with an audio call or a powerpoint presentation,” said the marketing executive.

(continued)

The core concept behind the ReadyCam is simple. The demand for experts on innumerable TV shows in the financial and busi-ness media is constant, and the visibili� this o�ers them and their companies is invaluable. But their time, too, is precious. Interrupting the workday to leave work for a video production facili� or TV studio is disruptive. Rather than asking experts to come to an external studio, the ReadyCam brings the studio to them. When calls come to o�er comment on the day's events, they just walk down to the studio setup at their own facili�. They step in, make their on-air appearance, and are soon back to work. The shoot is remotely-operated by VideoLink professionals located in one of the operations centers o�-site.

"Our latest full high-definition camera extends dynamic range and low light capabilities to produce an even be�er image under non-studio conditions," said Lloyd Bunting, Senior Vice President, Sales and Marketing, VideoLink LLC.

Bunting added that though originally designed for live television feeds, the ReadyCam is also used for in-house production to create videos for a wide range of uses.

"For those companies with li�le to no video capabilities or experi-ence, the ReadyCam studio provides an e�ective and easy to manage video production solution. Even large enterprises with existing in-house video capabilities find that this solution is ideal for a range of projects," said Bunting. Enterprise clients use their systems for rich-media video webcasts, thought leadership communications, and timely corporate announcements for both internal and external audiences.

At a Boston-based investment management firm, the ReadyCam has made it simple to create a digital presence. "Our external communications had been strictly old-school relying on in-person meetings, conference calls, printed articles and the like," said their VP of Marketing. "This past year, we've transformed all that using the high-definition ReadyCam system."

Access to immediate video feedback improves sales perfor-mance.

Video helps meet the content demands of your customers.

The professional quali� production value of the videos has had real impact on the internal uses of video as well. The feedback is consistent: the image quali� is far be�er than both DIY and other in-house productions alternatives. "At times, our employees can be far more critical than our external audience. Portfolio managers are very impressed with the video quali� and are eager to use this system to communicate with clients," she said.

Ge�ing these financial experts in front of the ReadyCam has produced unexpected benefits, too. "Appearing on camera has investment professionals polishing their presentation skills. When they look at the playback, they pinpoint areas of improve-ment that they would like to work on,” said the VP. This constant process of self-criticism and improvement has li�ed the quali� of presentations across-the-board from on-camera to in-person meetings with clients."

For VideoLink’s Bunting, this firm’s success demonstrates the power of the ReadyCam concept. "Today, expectations for video communications and video quali� are far beyond those when we first launched the ReadyCam. Our latest ReadyCam system helps our clients respond to the increasing demand for video, beyond live TV interviews. The ReadyCam is now an essential video communications tool that enables our clients to create and manage content in an a�ordable and e�cient way."

VideoLink LLC | 1230 Washington Street | West Newton, MA 02465 | videolinktv.com

CLIENT CASE STUDY

The marketing executive said that easier live TV appearances is only part of the picture when it comes to understanding just what the ReadyCam delivers for corporate communications. The biggest advances have come from in-house video production. "In the past, our regular web-ex calls with clients forced them to dial-in at a predetermined date and time. Providing the same information in a video allows them to connect on-demand. We've tripled participation by le�ing our clients connect on their sched-ule." Opting for online video has other advantages for the firm as well. "Video vastly enhances the relationship our portfolio managers have with our clients. Being able to see their portfolio manager creates a greater sense of connection than just listening in on the call. We're in the relationship business and the video quali� we get from the ReadyCam system, adds an emotional dimension that we really just can’t get with an audio call or a powerpoint presentation,” said the marketing executive.

(continued)

Creating a be�er customer expe-rience increases participation.