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National Career Development Association Conference 2004
Evaluation of an Online Career Portfolio: How Technology Promotes Career Development
Jill Lumsden, Ed.S., Katie Meyer, Ed.S., & Robert
Reardon, Ph.D.
July 2, 2004
National Career Development Association Conference 2004
Workshop Objectives
• What are effective implementation and marketing strategies for an online portfolio system?
• Who uses an online portfolio?
• How are students using an online portfolio?
• How does an online portfolio system assist students in their career development?
National Career Development Association Conference 2004
Program Outline
• Goals & History of FSU’s Career Portfolio
• Demonstration• Marketing & Implementation
Strategies• Student Evaluation• Accomplishments• Ongoing & Future Activities• Questions & Discussion
National Career Development Association Conference 2004
Goals of the FSU Career
Portfolio
• Educate students about workforce skills
• Connect students with opportunities to develop skills
• Provide a mechanism for students to document their skills and market themselves to employers or graduate schools
National Career Development Association Conference 2004
Fall 1997 1998 - 1999 June 1999 July 1999 December 1999 2000 2001- 2002 April 26, 2002
Prototype Developed
OPS Funding for Staff Position
President’s Initiative
Start of Research & Development
AIS Project Team Established & Technical Infrastructure Development Begins
Internal & External Proposals
Career Center Portfolio Task Force Established
Dedicated Staff Position
Prototype Testing Begins
Expanded University Support, AIS Web Designer Joined Task Force
Career Portfolio Launch
Live Testing with Selected Groups & Continued Development
Key Events In Project History
National Career Development Association Conference 2004
Demonstration
http://portfolio.fsu.edu
National Career Development Association Conference 2004
Marketing & Implementation
Strategies
• Pre-Launch
• Launch
• Post-Launch
National Career Development Association Conference 2004
Pre-Launch Activities
• Gathering Internal FSU Support
• Focus Groups
• Marketing
National Career Development Association Conference 2004
Official Debut
“Launch”
• Campus-wide launch April 26, 2002
• Invitations sent to all faculty, administrators & staff, as well as student leaders
• Virtual ribbon cutting by President of FSU
• Media coverage
National Career Development Association Conference 2004
Post-Launch
Activity
• Outreach & Advising– 98 Presentations with 4,229 Attendees
• Partnering with faculty & academic advisors
• Partnering with employers & parents
National Career Development Association Conference 2004
Portfolio Usage
• Student Users 16,048
• Female 8,827• Male 7,221• Active Portfolios* 9,430• Inactive Portfolios*
7,918
*includes non-student users
National Career Development Association Conference 2004
Portfolio Usage by
Classification
• Freshmen 891• Sophomores 2,225• Juniors 2,855• Seniors 7,114• Graduate 2,312• Other 651
National Career Development Association Conference 2004
Portfolio Usage
Skills Cited• Communication 4,042• Leadership 1,859• Teamwork 1,657• Creativity 1,641• Technical/Scientific 1,546• Critical Thinking 1,121• Social Responsibility 1,112• Research/Project Development 979• Life Management 816
National Career Development Association Conference 2004
Portfolio Usage
Artifacts
• Average Number of Artifacts2.3
• Top Five Artifact Types1. Word Documents2. PowerPoint Presentations3. Image4. Microsoft Works5. Rich Text Format
National Career Development Association Conference 2004
Portfolio UsageAccess Keys
Created
• 2002* (May – December) 418
• 2003* 1,441
• 2004 (as of June 4, 2004) 910
*incomplete data
National Career Development Association Conference 2004
Online Evaluation
• Evaluation of Career Portfolio System
• Participants: Students Required to Complete Career Portfolio
• Method: Electronic Survey
• Number of Responses: 96
National Career Development Association Conference 2004
Survey Results
Male
Female
Respondents to online evaluation of Career Portfolio
Male 15%
Female 85%
National Career Development Association Conference 2004
Faculty
Advisor
Career Advisor
Employer
Parents
Staff
No One
Other
Survey Results
Who helped you develop your Career Portfolio?
53
15
26
52
22
0 0
0
10
20
30
40
50
60
National Career Development Association Conference 2004
Identify Skills
Apply for a Job
Interview Preparation
Apply to Graduate School
Apply for an Internship
Class Assignment
Survey Results
How do you intend to use your Career Portfolio?
36 26
77
48
20
29
0
10
20
30
40
50
60
70
80
National Career Development Association Conference 2004
The Career Portfolio Program Allowed Me
To:
70%
Strongly Agreed or
Agreed
Find experiences at FSU that will lead to the development of transferable skills.
Not Applicable StronglyDisagree
Disagree Agree Strongly Agree
0
10
20
30
40
50
14
69
43
24
National Career Development Association Conference 2004
The Career Portfolio Program Allowed Me
To:
63%Strongly
Agreed or Agreed
Find experiences in the community that will lead to the development of skills.
Not Applicable StronglyDisagree
Disagree Agree Strongly Agree0
10
20
30
40
19
5
12
38
22
National Career Development Association Conference 2004
The Career Portfolio Program Allowed Me
To:
83%
Strongly Agreed or
Agreed
Understand how my academic and professional skills relate to my career goals.
Not Applicable StronglyDisagree
Disagree Agree Strongly Agree0
10
20
30
40
50
3 6 7
41 38
National Career Development Association Conference 2004
The Career Portfolio Program Allowed Me
To:
80%
Strongly Agreed or
Agreed
Show evidence of interpersonal skills needed to work with or for others.
Not Applicable StronglyDisagree
Disagree Agree Strongly Agree0
10
20
30
40
50
7 7 5
46
30
National Career Development Association Conference 2004
The Career Portfolio Program Allowed Me
To:
85%
Strongly Agreed or
Agreed
Show evidence of skills developed in my academic program.
Not Applicable Strongly Disagree
Disagree Agree Strongly Agree
0
10
20
30
40
50
4 5 5
4438
National Career Development Association Conference 2004
The Career Portfolio Program Allowed Me
To:
85%
Strongly Agreed or
Agreed
Show evidence of skills developed through volunteer experiences, part-time employment, internships, and/or a co-op.
Not Applicable StronglyDisagree
Disagree Agree Strongly Agree
0
10
20
30
40
50
5 5 4
43 39
National Career Development Association Conference 2004
The Career Portfolio Program Allowed Me
To:
81%
Strongly Agreed or
Agreed
Show evidence of skills that can apply to a variety of occupations.
Not Applicable StronglyDisagree
Disagree Agree Strongly Agree
0
10
20
30
40
50
96 3
47
29
National Career Development Association Conference 2004
The Career Portfolio Program Allowed Me
To:
83%
Strongly Agreed or
Agreed
Show evidence of skills necessary to obtain and maintain employment.
Not Applicable StronglyDisagree
Disagree Agree Strongly Agree
0
10
20
30
40
50
85 3
47
33
National Career Development Association Conference 2004
The Career Portfolio Program Allowed Me
To:
85%
Strongly Agreed or
Agreed
Communicate my skills to potential employers.
Not Applicable StronglyDisagree
Disagree Agree Strongly Agree
0
10
20
30
40
50
5 6 3
41 41
National Career Development Association Conference 2004
The Career Portfolio Program Allowed Me
To:
80%
Strongly Agreed or
Agreed
Prepare me for job searching and interviewing.
Not Applicable StronglyDisagree
Disagree Agree Strongly Agree
0
10
20
30
40
50
94 7
43
32
National Career Development Association Conference 2004
Accomplishments
• Career Preparation Endorsed
• Systems Level Intervention
• Career Skills Matrix
• Time and Contacts
National Career Development Association Conference 2004
Ongoing Activities
• Changing Technology
• Portfolio Phenomena
• Enhancing Use and Usefulness
• Continuous Implementation
National Career Development Association Conference 2004
Future Activities
• User and Non-User Traits
• Research and Theory
• Accreditation
• Career Development/Management
National Career Development Association Conference 2004
Questions & Discussion
For more information, please visit:
http://www.career.fsu.edu/portfolio/info.html
Thank You!