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National Air Space System Planning
Dave Bushy, VP – Flight Operations JetBlue Airways
JetBlue – A New Business Model
Transforming Air Travel
People
Performance
Prosperity
Understanding the Past is Critical
To recognize the importance of:
Relationships with our People
Relationships with our Business Partners
Relationships with Air Traffic System
Understanding the Past is Critical
The Business of our Business
Requires Understanding by all stakeholders
Airline Industry economic cycles 1947-2003
Industry has lost more money than it has earned
Sine wave is increasing
Data Courtesy: MIT
-12
-10
-8
-6
-4
-2
0
2
4
6
47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85 87 89 91 93 95 97 99 01 03
Ne
t P
rofi
t (2
00
0 U
S$
B)
Understanding the Past is Critical
In Order to Grow
Requires a Sound Business Model
Great People Delivering the JetBlue Experience
Leading Edge Technology
And the Ability to Adapt Quickly
Ample Growth Opportunities
seattle
sf/oakland
sacramento
salt lake city
san diego
portland
reno
las vegas
phoenix
denver
minneapolis/st. paul
chicago
memphis
dallas/ft. worth
houston
new orleans
nashville
louisville
indianapoliscolumbus
cincinnati
cleveland pittsburgh
rochester
syracuse
burlington, vt
portland
boston
new york
norfolk
ft. lauderdalewest palm beach
ft. myers
orlando
jacksonville
tampa
charlotte
richmond
buffalo
greensboro
washington
raleigh/durham
milwaukee
san juan
austin
san antonio
kansas cityst. louis
nassauvarious island
locations (caribbean)
cancun
montreal halifax
toronto
calgaryvancouver
long beach
bermuda
detroit
albuquerque
tucson
Base of Operations
West Coast Base
30 cities currently served 260 daily flights Significant untapped demand for JetBlue
philadelphia
san jose
ontario
But It Will Also Take Technology
And a New Way of Thinking About the Business
E190 Cockpit
E190 HUD
Mid-Sized Markets are the largest segment of the U.S. Domestic market
U.S. Domestic Markets By Passenger Volume
807
532
359
13072 47 17 15 7 7 3 7
0100200300400500600700800900
50-1
00 200
400
600
800
1000
1200
1400
1600
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2000
> 22
00
Passengers Per Day Each Way (PDEWs)
Nu
mb
er
of
Ma
rke
ts
Attractive Market Opportunities
Projected Fleet Plan
Embraer 190
Airbus A320
24% 8 Year CAGR
10 21 37 53 69 84 101 118 135 153 1711907
25
43
61
79
97100
0
25
50
75
100
125
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YE2000
YE2001
YE2002
YE2003
YE2004
YE2005
YE2006
YE2007
YE2008
YE2009
YE2010
YE2011
Je
tBlu
e F
lee
t S
ize
A New Business Model Requires New Mindsets
How do we operate within the current National Air Space System?
How can we partner to improve practices within the current system?
How do we partner to transform the system?
Commitment to Safety and Operational Efficiency
Safety and Operational Efficiency
All new Airbus A320 fleet: state-of-the-art, fly-by-wire control systems
E-190 Arrives August 2005
Experienced and well-trained crewmembers: all focused on safety
JetBlue University to ensure consistent delivery in training Electronic Flight Bags
OPS Weight and Balance
Pegasus FMGC
GPS
Partnering on Innovative Approaches at JFK (13L)
CETF Participation
Commitment to Participate in the Solutions
Participation in Industry Work Groups
Partnership with Educators
Willingness to take the time to learn about the future
Challenges
Current Fixes – Too Draconian?— Weather Constraints/ Ground Stops
Redefine Airspace – Improve Technology
Avoid separating airplanes from airspace in lieu of airplanes from airplanes
Allow us to use our Technology Advantages; our capital investments
Redefine First-Come First-Serve
Understand our need to be efficient
From “The Physics of Gridlock”
“In any complex interacting system with many parts, each of which affects the others, tiny fluctuations can grow in huge but unpredictable ways. Scientists refer to these as nonlinear phenomena – phenomena in which seemingly negligible changes in one variable can have disproportionately great consequences.”
Stephen Budiansky The Atlantic Monthly December 2000
JetBlue
Everyone Must Transform, Not Just the Air Space System
